Harley-Davidson and Philosophy

Harley-Davidson and Philosophy PDF Author: Bernard E. Rollin
Publisher: Open Court
ISBN: 081269807X
Category : Philosophy
Languages : en
Pages : 226

Book Description
It’s no wonder descriptions of riding often resemble the words of Asian mystics and Jedi knights: The ride causes your senses to open completely. You experience only the present, the now. Readers who prefer revving a Harley to meditating in a Zen garden know that biking is just as contemplative as chanting in the lotus position. Here, philosopher-bikers explore this seeming dichotomy, expounding on intriguing questions such as: Why are the motorcycles the real stars of Easy Rider? What would Marx and Foucault say about Harley riders’ tight leather garb? What’s it like to live a dual life as a philosophy professor who wrenches his own 1965 Electra Glide? Would Jesus hang out in a biker bar or a coffeehouse? And more importantly, would He ride a Harley or a Honda? These witty, provocative essays give readers and riders a new appreciation of what it means to become one with the road.

Rebuilding the Brand

Rebuilding the Brand PDF Author: Clyde Fessler
Publisher: Triple Nickel Press
ISBN: 0983815216
Category : Business & Economics
Languages : en
Pages : 26

Book Description
Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

The Lean Machine

The Lean Machine PDF Author: Dantar P. Oosterwal
Publisher: AMACOM
ISBN: 081441379X
Category : Business & Economics
Languages : en
Pages : 273

Book Description
In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence. From near-extinction in the early eighties, Harley-Davidson rose to worldwide recognition and is still today one of the great, iconic American motorcycle brands. In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence In The Lean Machine, you will learn about their secret weapon and go-to formula for outstanding success as well as: the day-to-day transformation at Harley-Davidson their adapted Knowledge-Based Product Development identifies universal change and improvement issues so that any company can incorporate this Rooted in Japanese productivity improvement techniques, the Knowledge-Based Product Development method helped Harley realize an unprecedented fourfold increase in throughput in half the time--powering annual growth of more than ten percent. The Lean Machine is part business journal, part analysis, and part step-by-step toolkit that will help companies in all industries achieve predictably excellent results.

Make Some Noise

Make Some Noise PDF Author: Ken Schmidt
Publisher: Simon and Schuster
ISBN: 1501155636
Category : Business & Economics
Languages : en
Pages : 368

Book Description
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.

Harley-Davidson

Harley-Davidson PDF Author: Margie Siegal
Publisher: Bloomsbury Publishing
ISBN: 0747814953
Category : Antiques & Collectibles
Languages : en
Pages : 125

Book Description
Harley-Davidson: words that evoke the open American road and the 'Made in America' tradition like no others. The sweeping chopper handlebars, the distinctive throaty 'potato potato' roar of the engine and the unmistakable logo are all emblems recognized the world over. This book expertly ties together the mechanical evolution of the Harley's engines – from the earliest motorized pedal bicycles to the iconic heavyweight twin cylinder V-engines we know and love today – and the social history of the brand's phenomenal rise in the twentieth century, as innovative survivor of the Great Depression, supplier of the military during both World Wars and enduring symbol of freedom and rebellion in movies such as 'Easy Rider'. It is fully illustrated with pictures of the bikes and those who have ridden them as well as beautiful examples of H-D's distinctive design aesthetic in advertising and collectibles.

More Than a Motorcycle

More Than a Motorcycle PDF Author: Rich Teerlink
Publisher: Harvard Business Press
ISBN: 9780875849508
Category : Business & Economics
Languages : en
Pages : 278

Book Description
While the media long celebrated Harley, this candid inside account goes behind the headlines to reveal the highlights and lowlights, victories and setbacks, breakthroughs and dead ends experienced by Teerlink, Ozley and others as the company engaged in a changing effort.

The Harley-Davidson Source Book

The Harley-Davidson Source Book PDF Author: Mitch Bergeron
Publisher: Motorbooks International
ISBN: 0760361908
Category : Transportation
Languages : en
Pages : 293

Book Description
The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.

The Harley-Davidson Story

The Harley-Davidson Story PDF Author: Aaron Frank
Publisher: Motorbooks
ISBN: 0760360715
Category : Transportation
Languages : en
Pages : 232

Book Description
The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.
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