Author: Brian Clifton Publisher: John Wiley & Sons ISBN: 111805959X Category : Computers Languages : en Pages : 384
Book Description
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Author: Jerri L. Ledford Publisher: John Wiley and Sons ISBN: 1118081595 Category : Computers Languages : en Pages : 432
Book Description
Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Sebastian Tonkin Publisher: John Wiley and Sons ISBN: 1118076702 Category : Computers Languages : en Pages : 456
Book Description
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Nigel Bradley Publisher: Oxford University Press ISBN: 019965509X Category : Business & Economics Languages : en Pages : 548
Book Description
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Author: Michael R. Miller Publisher: Que Publishing ISBN: 0768686768 Category : Computers Languages : en Pages : 1033
Book Description
Googlepedia® Third Edition The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside! Google Chrome Google’s new web browser Google Gadgets create your own gadgets Google Gears turn web applications into desktop applications Android use Google’s phone Blogger create your own personal blog Gmail Google’s web-based email service Google Web Search the most popular search on the Internet Google AdSense put profit-making ads on their own website Google AdWords buy keyword advertising on the Google site Google Product Search find hot deals without ever leaving your office chair Google Calendar a web-based scheduling and public calendar service Google Desktop search documents and emails on your PC’s hard drive Google Docs create and share web-based word processing and spreadsheet documents Google Earth a fun way to view 3D maps of any location on Earth YouTube view and share videos over the Web Google Groups a collection of user-created message forums Google Maps maps, satellite images, and driving directions for any location GOOGLE MAY BE THE INTERNET’S MOST POPULAR SEARCH SITE, BUT IT’S ALSO MORE THAN JUST SIMPLE WEB SEARCHES. • Use Google developer tools and APIs • Create MySpace and Facebook applications with OpenSocial • Use Google Gears to turn web-based applications into desktop applications • Use Google to search for news headlines, scholarly articles, and the best prices on the Web • Read and respond to blog postings and create your own blogs with Blogger • View the latest viral videos with YouTube • Use Android, the new Google phone • Use Google with the Apple iPhone and iPod Touch • Create maps and driving directions with Google Maps • Use Google’s free web-based email service Gmail • Create your own custom Google Maps mashups—and put customized Google search on your own website Michael Miller has written more than 80 nonfiction how-to books, including Que’s Absolute Beginner’s Guide to Computer Basics, YouTube for Business, and Photopedia: The Ultimate Digital Photography Resource. Category: Internet Covers: Google User Level: Intermediate to Advanced
Author: Chris Treadaway Publisher: John Wiley and Sons ISBN: 0470872292 Category : Business & Economics Languages : en Pages : 629
Book Description
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Author: Hal Stern Publisher: John Wiley & Sons ISBN: 0470944757 Category : Computers Languages : en Pages : 475
Book Description
An in-depth look at the internals of the WordPress system. As the most popular blogging and content management platform available today, WordPress is a powerful tool. This exciting book goes beyond the basics and delves into the heart of the WordPress system, offering overviews of the functional aspects of WordPress as well as plug-in and theme development. What is covered in this book? WordPress as a Content Management System Hosting Options Installing WordPress Files Database Configuration Dashboard Widgets Customizing the Dashboard Creating and Managing Content Categorizing Your Content Working with Media Comments and Discussion Working with Users Managing, Adding, Upgrading, and Using the Theme Editor Working with Widgets Adding and Managing New Plugins Configuring WordPress Exploring the Code Configuring Key Files wp-config.php file Advanced wp-config Options What's in the Core? WordPress Codex and Resources Understanding and customizing the Loop Building A Custom Query Complex Database Operations Dealing With Errors Direct Database Manipulation Building Your Own Taxonomies Plugin Packaging Create a Dashboard Widget Creating a Plugin Example Publish to the Plugin Directory Installing a Theme Creating Your Own Theme How and When to Use Custom Page Templates How to Use Custom Page Templates Pushing Content from WordPress to Other Sites Usability and Usability Testing Getting Your Site Found How Web Standards Get Your Data Discovered Load Balancing Your WordPress Site Securing Your WordPress Site Using WordPress in the Enterprise Is WordPress Right for Your Enterprise? and much more!
Author: Alistair Croll Publisher: "O'Reilly Media, Inc." ISBN: 0596551355 Category : Computers Languages : en Pages : 666
Book Description
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
Author: Gary L. Lilien Publisher: DecisionPro ISBN: 098576483X Category : Business & Economics Languages : en Pages : 329
Book Description
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
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Author: Brian Clifton
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