Going Big by Getting Small

Author: Brian S. Petit
Publisher: Outskirts Press
ISBN: 9781478703853
Category : History
Languages : en
Pages : 220

Book Description
Going Big by Getting Small examines how the United States Special Operations Forces apply operational art, the link between tactics and strategy, in the non-wartime, steady-state environments called Phase Zero. With revised and innovative operational art constructs, US Special Operations offer scalable and differentiated strategic options for US foreign policy goals. This book analyzes light footprint special operations approaches in Yemen, Indonesia, Thailand, and Colombia. When a large military presence may be inappropriate or counterproductive, Colonel Brian Petit makes the case for fresh thinking on Phase Zero operational art as applied by small, highly skilled, joint-force teams coupled with interagency partners. The past decade (2002-2012) of operations focused on large-scale, post-conflict counterinsurgency. Less publicized, but no less important in this same decade, was the emerging application of nuanced campaigns, actions, and activities in Phase Zero. These efforts were led or supported by special operations in countries and regions contested, but not at war. This book fills a gap in the literature of how to adapt the means, method, and logic of US military foreign engagements in a diplomacy-centric world with rapidly shifting power paradigms. Going Big by Getting Small is not a yarn on daring special operations raids nor a call for perpetual war. It is the polar opposite: this book contemplates the use of discreet engagements to sustain an advantageous peace, mitigate conflict, and prevent crises.

Get Scrappy

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 081443732X
Category : Business & Economics
Languages : en
Pages : 247

Book Description
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

Tiny House

Author: Brent Heavener
Publisher: Clarkson Potter
ISBN: 0525576622
Category : House & Home
Languages : en
Pages : 258

Book Description
From the founder of the Instagram feed @TinyHouse, comes a small, chunky inspiration book filled with photographs of the smallest abodes—from vans and boats to tree houses and cabins. A die-cut cover acts as a window onto a simpler world of lighter living and sustainability that never sacrifices function or design. Imagine living debt-free in an environmentally-friendly home. No mortgage, no clutter, and boundless freedom. This is the reality and dream of people all over the world thanks to the widespread momentum of the tiny house movement in recent years. Designed to fit on the tiniest of coffee tables, this book features 250 full-color photographs of the smallest, most efficient homes around the world, with interviews, features, and smart tips straight from the homeowners. From tiny mobile homes in California, Nashville, and Minnesota to a surfer-built tree house in Washington to a school bus that has been converted to a camper in Oregon, this lookbook is packed with big inspiration.

Make No Small Plans

Author: Elliott Bisnow
Publisher: Crown Currency
ISBN: 1984822640
Category : Business & Economics
Languages : en
Pages : 289

Book Description
From the founders of the acclaimed Summit event series and community comes the story of their unconventional journey to business success and the hard lessons they learned along the way. “[Make No Small Plans] neatly crystallizes the teachings and takeaways—basic truths—from the past fifteen years of Summiteering.”—Forbes In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes. Since then, they have grown Summit into a global community with events all over the world, hosting luminaries including Jeff Bezos, Richard Branson, Shonda Rhimes, Brené Brown, Kendrick Lamar, and Al Gore. In 2013, the Summit founders—with help from their behind-the-scenes co-founder and partner Ryan Begelman—acquired Powder Mountain, the largest ski resort in the United States, with a dream of building a mountaintop town of the future. In Make No Small Plans, they reveal the triumphs, mistakes, and cornerstone lessons from their journey, which began during the Great Recession and continues today. Alongside teachings from some of the most inspiring entrepreneurs of our time, the authors offer takeaways such as: • No idea should go unspoken. • Reputations are earned by the drop and lost by the bucket. • The road to success is always under construction. • Become a favor economy millionaire. Entertaining and empowering, Make No Small Plans shows that anyone can think big and—with a thirst for knowledge, a talented team, and a little humility—accomplish the impossible.

Apartment Therapy's Big Book of Small, Cool Spaces

Author: Maxwell Ryan
Publisher: Potter Style
ISBN: 0307985067
Category : House & Home
Languages : en
Pages : 888

Book Description
Whether you inhabit a studio or a sprawling house with one challenging space, Maxwell Gillingham-Ryan, co-founder of the most popular interior design website, Apartment Therapy, will help you transform tiny into totally fabulous. According to Maxwell, size constraints can actually unlock your design creativity and allow you to focus on what’s essential. In this vibrant book, he shares forty small, cool spaces that will change your thinking forever. These apartments and houses demonstrate hundreds of inventive solutions for creating more space in your home, and for making it more comfortable. Leading us through entrances, living rooms, kitchens and dining rooms, bedrooms, home offices, and kids’ rooms, Apartment Therapy’s Big Book of Small, Cool Spaces is brimming with ingenious tips and ideas, such as: • Shifting the sense of scale through contrasting colors • Adding airiness by using transparent collections • Utilizing the area under a loft bed for a kitchen and mini-bar • Tucking an office with chic vintage doors into an unused bedroom corner In each dwelling Maxwell points out what makes the layout work and what adds style. Most of the “therapy” involves minor tweaks that can be accomplished on a limited budget, such as dividing a room with sheer curtains, turning a door into a desk, or disguising electrical boxes with art displays. An extensive resource guide, including Maxwell’s favorite websites for buying desks, open storage solutions, and much more, will help you turn even the tiniest residence into a place you are always happy to come home to.

Big and Small

Author: Barefoot Books
Publisher:
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 0

Book Description
Now in Barefoot Baby-Proof format, this beautiful book introduces first vocabulary about nature with appealing, textured illustrations that compare the itty-bitty things we see in nature, like acorns and raindrops, with great big wonders like trees and rainbows. Barefoot Baby-Proof books are chewable, bendable, and washable.

Starting Small and Making It Big

Author: Bill Cummings
Publisher: Bill Cummings
ISBN: 0999895117
Category : Biography & Autobiography
Languages : en
Pages : 417

Book Description

How to Write a Novel

Author: Nathan Bransford
Publisher: Nathan Bransford
ISBN: 173414940X
Category : Language Arts & Disciplines
Languages : en
Pages : 188

Book Description
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

The Little Book of Big PR

Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 140

Book Description
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Small Move, Big Change

Author: Caroline L. Arnold
Publisher: Penguin
ISBN: 1101620250
Category : Self-Help
Languages : en
Pages : 262

Book Description
"The most useful guide to getting things done since Getting Things Done." --Adam Grant, author of Give and Take Learn how small behavioral changes can lead to major personal and professional self-improvement Whether trying to lose weight, save money, get organized, or advance on the job, we’re always setting goals and making resolutions, but rarely following through on them. According to longtime Wall Street technology strategist Caroline Arnold, the “big push” strategy of the New Year’s resolution is designed to fail, because it broadly pits our limited willpower stores against an autopilot of entrenched behaviors and attitudes that is far more powerful. To change ourselves permanently, we need to focus our self-control on precise behavioral targets and overwhelm them. Small Move, Big Change is Arnold’s guide to turning broad personal goals into meaningful and discrete behavioral changes that lead to permanent improvement. Providing scores of engaging real-world examples and new scientific findings, she shows us that while the traditional resolution promises rewards on a distant “someday,” microresolutions work because they reward us today by instantly altering our routines and, ultimately, ourselves.