Digital Selling

Author: Grant Leboff
Publisher: Kogan Page Publishers
ISBN: 0749475080
Category : Business & Economics
Languages : en
Pages : 216

Book Description
Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.

Selling Digital Music, Formatting Culture

Author: Jeremy Wade Morris
Publisher: University of California Press
ISBN: 0520287940
Category : Music
Languages : en
Pages : 284

Book Description
Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after the first digital music files began circulating in online archives and playing through new software media players, we have yet to fully internalize the cultural and aesthetic consequences of these shifts. Tracing the emergence of what Jeremy Wade Morris calls the “digital music commodity,” Selling Digital Music, Formatting Culture considers how a conflicted assemblage of technologies, users, and industries helped reformat popular music’s meanings and uses. Through case studies of five key technologies—Winamp, metadata, Napster, iTunes, and cloud computing—this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD. Morris connects industrial production, popular culture, technology, and commerce in a narrative involving the aesthetics of music and computers, and the labor of producers and everyday users, as well as the value that listeners make and take from digital objects and cultural goods. Above all, Selling Digital Music, Formatting Culture is a sounding out of music’s encounters with the interfaces, metadata, and algorithms of digital culture and of why the shifting form of the music commodity matters for the music and other media we love.

The Digital Literary Sphere

Author: Simone Murray
Publisher: Johns Hopkins University Press
ISBN: 1421426099
Category : Literary Criticism
Languages : en
Pages : 252

Book Description
How has the Internet changed literary culture? 2nd Place, N. Katherine Hayles Award for Criticism of Electronic Literature by The Electronic Literature Organization Reports of the book’s death have been greatly exaggerated. Books are flourishing in the Internet era—widely discussed and reviewed in online readers’ forums and publicized through book trailers and author blog tours. But over the past twenty-five years, digital media platforms have undeniably transformed book culture. Since Amazon’s founding in 1994, the whole way in which books are created, marketed, publicized, sold, reviewed, showcased, consumed, and commented upon has changed dramatically. The digital literary sphere is no mere appendage to the world of print—it is where literary reputations are made, movements are born, and readers passionately engage with their favorite works and authors. In The Digital Literary Sphere, Simone Murray considers the contemporary book world from multiple viewpoints. By examining reader engagement with the online personas of Margaret Atwood, John Green, Gary Shteyngart, David Foster Wallace, Karl Ove Knausgaard, and even Jonathan Franzen, among others, Murray reveals the dynamic interrelationship of print and digital technologies. Drawing on approaches from literary studies, media and cultural studies, book history, cultural policy, and the digital humanities, this book asks: What is the significance of authors communicating directly to readers via social media? How does digital media reframe the “live” author-reader encounter? And does the growing army of reader-reviewers signal an overdue democratizing of literary culture or the atomizing of cultural authority? In exploring these questions, The Digital Literary Sphere takes stock of epochal changes in the book industry while probing books’ and digital media’s complex contemporary coexistence.

The Ultimate LinkedIn Sales Guide

Author: Daniel Disney
Publisher: John Wiley & Sons
ISBN: 1119787890
Category : Business & Economics
Languages : en
Pages : 381

Book Description
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Digital Marketing

Author: Charles F. Hofacker
Publisher: Edward Elgar Publishing
ISBN: 178811535X
Category : Business & Economics
Languages : en
Pages : 306

Book Description
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.

Black Ops Advertising

Author: Mara Einstein
Publisher: OR Books
ISBN: 1682190439
Category : Business & Economics
Languages : en
Pages : 248

Book Description
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

How To Create & Sell Digital Products

Author: P. Teague
Publisher: Clixeo Publishing
ISBN: 9781916475144
Category : Business & Economics
Languages : en
Pages : 140

Book Description
Want to learn how to create digital products on your home laptop or computer and sell them for profit? Digital product creation is one of the best ways to generate a fast online income. Not only are they easy to make and simple to sell, they offer a number of big advantages over physical products: - 100% profit, with the only cost the time taken to create them - Can be sold all over the world 24/7 even while you're asleep in bed - Endless inventory with no shop and no stock holding required Paul Teague has been making digital products for over a decade and has several 6-figure launches to his name. He's sold thousands of online training products and e-books in that time and is passionate about the power of online sales as one of the best ways to do business in the 21st Century. He's now condensed a decade of experience into one book. Topics covered in How To Create & Sell Digital Products include: - Why Create & Sell Digital Products? - Digital Formats & Types of Product - Essential Tools For Digital Product Creation - Digital Product Creations Tips & Techniques - Product Delivery Tools - Going It Alone With Product Delivery - Digital Sales Platforms - Taking Payments Directly - Promotional Strategies To Boost Digital Product Sales - Product Support Options - Digital Product Creation Next Steps - How to re-purpose existing content for profit If you want to know how to create digital products which sell using only free and low-cost tools, you need to start reading How To Create & Sell Digital Products today.

The Art of Digital Marketing

Author: Krishan Kant Chura
Publisher: Krishan Kant Chura
ISBN:
Category : Business & Economics
Languages : en
Pages : 108

Book Description
Unlock the world of Digital Marketing with this uniquely designed book tailored for knowledge seekers in the field. Why juggle through numerous resources when you can access it all in one place? A team of five adept marketing professionals has converged their expertise to create a comprehensive guide that encapsulates the essence of web marketing. From foundational elements like website construction, SEO, and web analytics, to the intricacies of online advertising, email campaigns, and leveraging the power of social media – this consortium of web marketing virtuosos offers their invaluable insights for your benefit. Embrace the art of Digital Marketing, a transformative technique that propels your product and service promotion to unprecedented heights through online channels. Step away from the conventional modes of advertising such as TV, radio, magazines, and newspapers. Instead, immerse yourself in the dynamic realm of Video Ads, where the visual narrative truly captivates. Explore beyond the ordinary with innovative approaches like banners and product placements. In a world where digital prowess is the key to success, this book hands you the key to unlock new paradigms of marketing communication. Seize the opportunity to master Digital Marketing and watch your brand flourish in the boundless online landscape.

Professional Selling

Author: Dawn Deeter-Schmelz
Publisher: SAGE Publications
ISBN: 1071927205
Category : Business & Economics
Languages : en
Pages : 362

Book Description
Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, from lead generation to closing. Co-authored by faculty from some of the most successful sales programs in higher education, the Second Edition also offers unique chapters on digital sales, customer business development strategies, and role play. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION

Author: Fred Geyer
Publisher: Frederick Geyer
ISBN: 1734296925
Category : Business & Economics
Languages : en
Pages : 291

Book Description
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America