The Human Centered Brand

Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322

Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Draw Your Day

Author: Samantha Dion Baker
Publisher: Watson-Guptill
ISBN: 0399581308
Category : Art
Languages : en
Pages : 146

Book Description
An instructive guide to creating an illustrated journal based on artist and Instagram sensation Samantha Dion Baker's unique creative process, featuring information on materials, creative inspiration and instruction, prompts, and helpful tips and tricks. Samantha Dion Baker is a widely admired and followed artist on Instagram, where she shares her "sketch journal," an illustrated daily record of her life, drawn in a fresh, modern style. In Draw Your Day, Baker guides you through her inspirational practice and provides guidance for starting your own. Part instructional guide and part encouraging manifesto about how making art--even art that's not museum-worthy--can make your life more mindful and meaningful, Draw Your Day is ideal for both seasoned artists looking for fresh inspiration, as well as aspiring artists who need a friendly nudge to get started.

Studio Series A6 Field Sketchbook

Author: Peter Pauper Press, Inc.
Publisher:
ISBN: 9781441329172
Category :
Languages : en
Pages :

Book Description
Be ready when inspiration strikes with this go-anywhere field sketchbook! 144 pages -- 72 sheets. A6 size: 4-1/8" x 5-3/4." Heavyweight archival/acid-free 128-gsm paper. Fine-tooth paper supports graphite, ink, charcoal, pastel, and more. Sturdy hardcover binding protects your work. Elastic band closure. Ribbon bookmark. Compact, lightweight volume fits in a shirt pocket or slips in a field sketch bag. Ideal for travel.

The Urban Sketcher

Author: Marc Taro Holmes
Publisher: Penguin
ISBN: 1440334714
Category : Art
Languages : en
Pages : 146

Book Description
Make the world your studio! Capture the bustle and beauty of life in your town. Experience life as only an artist can! Join the rapidly growing, international movement of artists united by a passion for drawing on location in the cities, towns and villages where they live and travel. Packed with art and advice from Marc Taro Holmes, artist and co-founder of Urbansketchers.org, this self-directed workshop shows you how to draw inspiration from real life and bring that same excitement into your sketchbook. Inside you'll find everything you need to tackle subjects ranging from still lifes and architecture to people and busy street scenes. • 15 step-by-step demonstrations cover techniques for creating expressive drawings using pencil, pen and ink, and watercolor. • Expert tips for achieving a balance of accuracy, spontaneity and speed. • Practical advice for working in the field, choosing subjects, coping with onlookers, capturing people in motion and more. • Daily exercises and creative prompts for everything from improving essential skills to diverse approaches, such as montages, storytelling portraits and one-page graphic novels. Whether you are a habitual doodler or a seasoned artist, The Urban Sketcher will have you out in the world sketching from the very first page. By completing drawings on the spot, in one session, you achieve a fresh impression of not just what you see, but also what it feels like to be there . . . visual life stories as only you can experience them.

Architects' Sketchbooks

Author: Will Jones
Publisher:
ISBN: 9781935202462
Category : Architectural drawing
Languages : en
Pages : 0

Book Description
Collects pages from the private sketchbooks of architects and studios from around the world, and includes comments from the artists as well as details on how they use sketching to evolve inspirations and concepts into more developed ideas.

The Art of Urban Sketching

Author: Gabriel Campanario
Publisher: Quarry Books
ISBN: 1610581962
Category : Art
Languages : en
Pages : 320

Book Description
The Art of Urban Sketching is both a comprehensive guide and a showcase of location drawings by artists around the world who draw the cities where they live and travel. Authored by the founder of the nonprofit organization Urban Sketchers (www.urbansketchers.org), this beautiful, 320-page volume explains urban sketching within the context of a long historical tradition and how it is being practiced today. With profiles of leading practitioners and discussions of the benefits of working in this art form, this inspiring book shows how one can participate and experience this creative outlet through modern-day social networks and online activity. You'll find more than 600 beautiful, contemporary illustrations, as well as artists' profiles and extended captions where these urban sketchers share their stories, how they work, sketching tips, and the tools behind each drawing. With sketches and observations from more than 50 cities in more than 30 countries, TheArt of UrbanSketching offers a visually arresting, storytelling take on urban life from different cultures and artistic styles, as well as insight into various drawing techniques and mediums.

An Illustrated Journey

Author: Danny Gregory
Publisher: Simon and Schuster
ISBN: 1440320292
Category : Art
Languages : en
Pages : 272

Book Description
Travel + Sketching = Inspiration When we travel, we don't want to follow the same itinerary as everyone who's come before us. We want to feel like explorers, adventurers in undiscovered territory. And that's exactly what sketching can bring to the travel experience. An Illustrated Journey captures the world through the eyes of 40 talented artists, illustrators and designers. You'll experience the wonder of seeing familiar sights through a fresh lens but, more important, you'll be inspired to set pen to paper and capture your own vistas. The really wonderful thing about a sketchbook is that it can be totally private. You don't have to have an ounce of talent to enjoy learning how to really see what's in front of you. But lucky for us, the sketchbooks captured here are lovely, creative, intimate windows into each artist's mind. So, whether you're just returning to the art of drawing, abandoned by most of us after childhood, or you're looking for inspiration to take your illustration work in a new direction, An Illustrated Journey will take you on a wonderful trip of the imagination. All you need to pack are a pencil and a piece of paper.

Drawing for Designers

Author: Alan Pipes
Publisher: Laurence King
ISBN:
Category : Art
Languages : en
Pages : 228

Book Description
There is a dearth of books covering drawing and product design. Drawing for Designers fills this gap, offering a comprehensive guide to drawing for product/ industrial designers and students. As well as industrial product design, the book encompasses automotive design and the design of other 3D artefacts such as jewelry and furniture. Covering both manual and computer drawing methods, the book follows the design process: from initial concept sketches; through presentation drawings and visualizations; general arrangement and detail drafting; to fully dimensioned production drawings; and beyond to technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in the product's assembly, operation, and maintenance. Case study spreads featuring famous designer productsshown both as drawn concepts and the finished object are interspersed with the chapters. There are also several 'how-to-do-it' step-by-step sequences.

Moleskine Folio Art Skizzenbuch Schwarz

Author: Moleskine
Publisher: Moleskine
ISBN: 9788862931939
Category :
Languages : en
Pages : 0

Book Description
The Moleskine Art Plus A4 Sketchbook has 96 wide pages in high quality heavy paper, ideal for tempera colors. 160 gsm/111 lb. top quality acid free paper. Specifications: - Layout: Plain Paper - Dimensions: 12" x 8-1/2" - Hard Cover with elastic closure and bookmark ribbon. - Color: Black - Pages: 96 - Internal Accordion Pocket - Paper Weight: 165 gsm/111 lb.; FSC Certified Paper; Acid-Free (pH Neutral)

Moleskine Aquarell Skizzenbuch Large

Author: Moleskine
Publisher:
ISBN: 9788883705625
Category :
Languages : en
Pages : 0

Book Description
The Moleskine Art Plus Large Watercolor Album is the portable atelier for painting and drawing with watercolors. The heavy 200-gsm/135 lb., cold-pressed paper is identical on the both sides and was created especially for Moleskine. Specifications: - Layout: Plain Paper - Dimensions: 5" x 8-1/4" - Hard Cover with elastic closure. - Color: Black - Pages: 72 - Internal Accordion Pocket - Paper Weight: 200 gsm/135 lb.; FSC Certified Paper; Acid-Free (pH Neutral)