Secret Science: The Amazing World Beyond Your Eyes

Author: Dara O Briain
Publisher: Scholastic UK
ISBN: 1407191322
Category :
Languages : en
Pages : 311

Book Description
A brand-new book from the UK and Ireland's best-loved comedian, Dara O Briain! So you think everyday life is boring?! WHAT?! Hoo-ee, are you wrong! No, seriously. There's so much EXTRAORDINARY science going on right from the minute you wake up to when you go to sleep. Actually, while you're asleep, too. Science is a non-stop EVERYWHERE, everything adventure with some incredibly cool stuff going on, too. You've got your incredible brain, which has worked out how to read these words and make playing a video game feel as EXCITING as real life; you've got aeroplanes that can somehow get from the ground into the sky with all those people AND their luggage on board; you've got electricity and artificial intelligence and GPS and buses coming in threes (that's science too) and LOADS more. In Secret Science, Dara O Briain takes you on a journey from the comfort of your favourite chair to the incredible science behind your everyday life and on into the future!

Is There Anybody Out There?

Author: Dara O Briain
Publisher: Scholastic UK
ISBN: 0702304743
Category : Juvenile Nonfiction
Languages : en
Pages : 304

Book Description
Science fiction meets science fact in this brand new hilarious book from one of the UK and Ireland’s best-loved comedians. Genuinely qualified space expert, Dara O Briain, is here with all the answers to help you sort your Area 51s from your messages from Mars. Includes: • how life begins in the first place • how Earth was created • whether aliens might exist elsewhere in the Solar System • the search for other planets like our own • how we could possibly ever get there and . . . • would we really meet aliens? Alongside this runs the hilarious, but not very true story of Carl and his cat, Clive, who will join you on the journey of the book to help take you from novice alien-hunter to bona-fide space expert, with a brilliant final twist! So, is there anybody out there? NO. (Well, maybe.) And do aliens really exist? Probably. (Possibly.)

Beyond the Sky: You and the Universe

Author: Dara Ó Briain
Publisher: Scholastic UK
ISBN: 1407181335
Category : Juvenile Nonfiction
Languages : en
Pages : 306

Book Description
So you want to go into space? WHY?! (No, really - it's sort of a terrible idea. We humans are perfectly designed for life on Earth. We can walk around, breathe, drink water, eat vegetables, read books, not get poisoned or crushed to death when we go outside - it's lovely right where we are.) Not convinced? GOOD! People have been dreaming about space travel for centuries - there's something amazing about the idea of leaving our planet behind and setting out to explore the Universe - there's so much we still don't know. UK and Ireland's best-loved comedian Dara ” Briain takes you on a journey from the safety of your comfiest chair to the furthest reaches of space (and beyond!)

An Immense World

Author: Ed Yong
Publisher: Random House
ISBN: 0593133242
Category : Nature
Languages : en
Pages : 485

Book Description
NEW YORK TIMES BESTSELLER • A “thrilling” (The New York Times), “dazzling” (The Wall Street Journal) tour of the radically different ways that animals perceive the world that will fill you with wonder and forever alter your perspective, by Pulitzer Prize–winning science journalist Ed Yong “One of this year’s finest works of narrative nonfiction.”—Oprah Daily ONE OF THE TEN BEST BOOKS OF THE YEAR: The Wall Street Journal, The New York Times, Time, People, The Philadelphia Inquirer, Slate, Reader’s Digest, Chicago Public Library, Outside, Publishers Weekly, BookPage ONE OF THE BEST BOOKS OF THE YEAR: Oprah Daily, The New Yorker, The Washington Post, The Guardian, The Economist, Smithsonian Magazine, Prospect (UK), Globe & Mail, Esquire, Mental Floss, Marginalian, She Reads, Kirkus Reviews, Library Journal The Earth teems with sights and textures, sounds and vibrations, smells and tastes, electric and magnetic fields. But every kind of animal, including humans, is enclosed within its own unique sensory bubble, perceiving but a tiny sliver of our immense world. In An Immense World, Ed Yong coaxes us beyond the confines of our own senses, allowing us to perceive the skeins of scent, waves of electromagnetism, and pulses of pressure that surround us. We encounter beetles that are drawn to fires, turtles that can track the Earth’s magnetic fields, fish that fill rivers with electrical messages, and even humans who wield sonar like bats. We discover that a crocodile’s scaly face is as sensitive as a lover’s fingertips, that the eyes of a giant squid evolved to see sparkling whales, that plants thrum with the inaudible songs of courting bugs, and that even simple scallops have complex vision. We learn what bees see in flowers, what songbirds hear in their tunes, and what dogs smell on the street. We listen to stories of pivotal discoveries in the field, while looking ahead at the many mysteries that remain unsolved. Funny, rigorous, and suffused with the joy of discovery, An Immense World takes us on what Marcel Proust called “the only true voyage . . . not to visit strange lands, but to possess other eyes.” WINNER OF THE ANDREW CARNEGIE MEDAL • FINALIST FOR THE KIRKUS PRIZE • FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE AWARD • LONGLISTED FOR THE PEN/E.O. WILSON AWARD

Brand Sense

Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1439172013
Category : Business & Economics
Languages : en
Pages : 194

Book Description
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

What the Eyes Don't See

Author: Mona Hanna-Attisha
Publisher: One World
ISBN: 0399590846
Category : Science
Languages : en
Pages : 386

Book Description
A NEW YORK TIMES NOTABLE BOOK • The dramatic story of the Flint water crisis, by a relentless physician who stood up to power. “Stirring . . . [a] blueprint for all those who believe . . . that ‘the world . . . should be full of people raising their voices.’”—The New York Times “Revealing, with the gripping intrigue of a Grisham thriller.” —O: The Oprah Magazine Here is the inspiring story of how Dr. Mona Hanna-Attisha, alongside a team of researchers, parents, friends, and community leaders, discovered that the children of Flint, Michigan, were being exposed to lead in their tap water—and then battled her own government and a brutal backlash to expose that truth to the world. Paced like a scientific thriller, What the Eyes Don’t See reveals how misguided austerity policies, broken democracy, and callous bureaucratic indifference placed an entire city at risk. And at the center of the story is Dr. Mona herself—an immigrant, doctor, scientist, and mother whose family’s activist roots inspired her pursuit of justice. What the Eyes Don’t See is a riveting account of a shameful disaster that became a tale of hope, the story of a city on the ropes that came together to fight for justice, self-determination, and the right to build a better world for their—and all of our—children. Praise for What the Eyes Don’t See “It is one thing to point out a problem. It is another thing altogether to step up and work to fix it. Mona Hanna-Attisha is a true American hero.”—Erin Brockovich “A clarion call to live a life of purpose.”—The Washington Post “Gripping . . . entertaining . . . Her book has power precisely because she takes the events she recounts so personally. . . . Moral outrage present on every page.”—The New York Times Book Review “Personal and emotional. . . She vividly describes the effects of lead poisoning on her young patients. . . . She is at her best when recounting the detective work she undertook after a tip-off about lead levels from a friend. . . . ‛Flint will not be defined by this crisis,’ vows Ms. Hanna-Attisha.”—The Economist “Flint is a public health disaster. But it was Dr. Mona, this caring, tough pediatrican turned detective, who cracked the case.”—Rachel Maddow

Perceptual Intelligence

Author: Brian Boxer Wachler, MD
Publisher: New World Library
ISBN: 160868475X
Category : Psychology
Languages : en
Pages : 282

Book Description
The Secret Behind Our Perceptions Finally Revealed! Why do we gravitate to products endorsed by celebrities? Why does time seem to go by faster as we get older? Why are some athletes perpetual winners and others losers? Exploring the brain’s ability to interpret and make sense of the world, Dr. Brian Boxer Wachler describes how your perception can be reality or fantasy and how to separate the two, which is the basis of improving your Perceptual Intelligence (PI). With concrete examples and case studies, Dr. Brian (as he’s known to his patients) explains why our senses do not always match reality and how we can influence the world around us through perceptions, inward and outward. By fine-tuning your PI, you can better understand what’s really going on and make more insightful decisions in your life.

Things Not Seen

Author: Andrew Clements
Publisher: Penguin
ISBN: 1101200456
Category : Juvenile Fiction
Languages : en
Pages : 280

Book Description
Winner of American Library Association Schneider Family Book Award! Bobby Phillips is an average fifteen-year-old-boy. Until the morning he wakes up and can't see himself in the mirror. Not blind, not dreaming-Bobby is just plain invisible. There doesn't seem to be any rhyme or reason to Bobby's new condition; even his dad the physicist can't figure it out. For Bobby that means no school, no friends, no life. He's a missing person. Then he meets Alicia. She's blind, and Bobby can't resist talking to her, trusting her. But people are starting to wonder where Bobby is. Bobby knows that his invisibility could have dangerous consequences for his family and that time is running out. He has to find out how to be seen again-before it's too late.

Brain-fizzing Facts

Author: Emily Grossman
Publisher: Bloomsbury Publishing
ISBN: 1526613263
Category : Juvenile Nonfiction
Languages : en
Pages : 334

Book Description
Why is your elbow called your funny bone? How could you escape the grip of a crocodile's jaw? Which animal can breathe through its bottom? And how do these things all link together? This brilliant book will have eyebrows raised and jaws dropping as it uncovers the amazing scientific explanations behind all sorts of questions that can pop into our heads. Can an egg bounce? How can a giraffe's ridiculously long neck contain the same number of bones as a human's? How much does the Internet weigh? Written by science superstar and STEM Ambassador Dr Emily Grossman, this book will answer all science questions you may or may not have wondered about. Each section in the book is linked to the one before it, creating a fantastically interactive structure, where a question answered brings up new curiosities and surprises. This is the perfect book for children who love learning about science or who need an extra nudge when it comes to STEM subjects. After all, who wouldn't want to find out how a hippo can use its own sweat as sunscreen?! This book has been shortlisted for the Teach Primary Book Awards 2020.

Secret Science and the Secret Space Program

Author: Herbert G Dorsey
Publisher: Herbert Grove Dorsey III
ISBN: 9780578152387
Category :
Languages : en
Pages : 212

Book Description
There are areas of science that are off limits to the public and are not taught in our universities. The science and technology of anti-gravity and extracting energy from space itself was developed in the late 19th and early 20th century by scientists and experimenters like John Worrell Keely, Nicola Tesla, and Thomas Townsend Brown. But today, this science is purposely overlooked and regulated to the world of "Black Projects." The publicly acknowledged space program is but a "smoke screen" to hide a secret space program, overseen by NSA, the CIA and a secret branch of the U.N., that is so secret that even some U.S. Presidents and Congressional oversight committees are not even aware of it. Secret Science and the Secret Space Program will document and provide an in depth look at this secret science and technology and the secret space program that has already colonized Mars, built bases on our Moon and other planet's moons and given us the ability to travel to the stars. "Black" science is so far ahead of acknowledged science that this book will seem like science fiction to many who read it.