Author: Shirlee Smith MathesonPublisher: Frontenac House
ISBN: 1897181299
Category : Technology & Engineering
Languages : en
Pages : 305
Book Description
The World's Major Airlines
Author: David W. WraggPublisher: Sutton Publishing
ISBN:
Category : Reference
Languages : en
Pages : 360
Book Description
More than 500 different airlines with over five aircraft with more than 19 seats are covered in this book. They are listed alphabetically under their respective nationality, with a brief history of each airline. There are illustrations of tailplane logos and details of route destinations.
Author: SAM CHUISoar
Author: Shashank NigamPublisher: IdeaPress Publishing
ISBN: 9781940858142
Category : Airlines
Languages : en
Pages : 0
Book Description
An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.
Superpower?
Author: Raghav BahlPublisher: Penguin Books India
ISBN: 0670084638
Category : Business & Economics
Languages : en
Pages : 269
Book Description
In his career as a journalist and one of India’s top entrepreneurs, Raghav Bahl has often faced a barrage of questions from visiting businesspeople bewildered by India: Why are Indian regulations so weak and confusing? Why is your foreign investment policy so restrictive? How is it that you speak such good English? Inevitably, the questions are followed by the observation: But, you know, that’s not the way it is in China. Indeed, even as the two economies are together projected to dominate the world, there is a palpable difference in the way China and India work on the ground. China is spectacularly effective in building infrastructure and is currently investing almost half its GDP. Meanwhile, India is a ‘promising’ economy: more than half its GDP is consumed by its billionplus population; half its population is younger than twenty-five, giving it a unique demographic advantage; 350 million Indians understand English, making it the largest English-using country in the world In the race to superpower status, who is likely to breast the tape—China’s hare or India’s tortoise? For anyone looking to understand China and India and the ways in which these two nations are about to change the history of the world, this is the book to read. Is India ready for superpower status? Or are we irretrievably behind in the game of catch-up with China?
South Pacific Handbook
Author: David StanleyPublisher: David Stanley
ISBN: 9780918373991
Category : Travel
Languages : en
Pages : 812
Book Description
An all-new edition of the original comprehensive South Pacific guide, completely revised and updated with over 85% new material. Stanley provides an accurate portrait of all 15 insular territories of Polynesia and Melanesia, offering an insider's knowledge, spirited commentary, and adventurous coverage. Contains nearly 200 concise, reliable maps, glossary, and index. (Moon Publications)
Author: Forte Consultancy Group
Author: Cliff HollenbeckAirlines Worldwide
Author: B. I. HengiPublisher: Aerofax
ISBN: 9781857800678
Category : Aeronautics, Commercial
Languages : en
Pages : 0
Book Description
Includes coverage of the new types which have come into service such as the Airbus A330 and Boeing 777. It also looks at which famous names have quietly gone out of business, and the names have quietly gone out of business, and the never-ending stream of start-up operators.
When Big Blue Went to War
Author: Dan E. FelthamPublisher: Abbott Press
ISBN: 1458204405
Category : History
Languages : en
Pages : 336
Book Description
Why would a unique group of IBM Corporation bachelors choose to leave good stateside jobs and risk their lives to work in a war zone? What are their stories during and after the war? This book describes a U.S. military sponsored mission, gives insight into the business side of war and relates the adventures of dedicated professionals. Read about how data processing was used to monitor and manage the air and ground war. This is the story of IBMs role in Southeast Asia during the Vietnam War and of the men who laid their lives and careers on the line to support a war that was fought with the help of extensive onsite data processing. Approximately 250 IBM wild ducks were handpicked for these overseas assignments. They worked with, lived with and played with the military while installing and servicing IBM equipment utilized by all services throughout South Vietnam, Thailand and the Philippines. Some IBMers remained overseas after the war, some brought Vietnamese brides home and some returned to traditional IBM careers. All felt a deep patriotic duty to the United States and its intended role in Southeast Asia. They all learned about wartime chaos, danger, love, life and death. IBMs mission escalated and de-escalated in parallel with that of the U.S. forces. By 1973 most US Nationals had withdrawn along with the militarys computing equipment. In 1975 the author took part in an interesting but failed effort to assist IBM Vietnamese employees escape the communists during the Fall of Saigon. The story of how our own US Embassy held these IBMers hostage in Saigon is told for the first time.
