Author: Kevin Williams Publisher: Bloomsbury Academic ISBN: 9780340719039 Category : Social Science Languages : en Pages : 266
Book Description
At last- an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden.
Author: Arjen Mulder Publisher: V2_ publishing ISBN: 9056623885 Category : Literary Criticism Languages : en Pages : 222
Book Description
Among students at universities and colleges of higher education, as well as in the written press, one can ascertain a growing interest in media theory. There is a conveyor belt of books about new media, but what seems to be missing is knowledge and understanding of the classical media theories of Ernst Cassirer, Susanne Langer, Harold Innis, Marshall McLuhan, Claude Shannon, Gregory Bateson, Vil»m Flusser, Friedrich Kittler, and many others. In Understanding Media Theory, the ideas of these theoreticians and philosophers are explained and applied in a clear and accessible way--not by discussing the writers one by one, but by using real examples and analyzing them on the basis of concepts developed in media theory. Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies. The main thrust of media theory is the analysis of how a society is altered by the technical characteristics of the various media it encompasses. Media theory therefore examines popular culture as well as the arts, journalism as well as philosophy, scientific as well as general insights, mass media as well as individualized media. Media theory claims to offer an explanation for all historic and social phenomena.
Author: Marshall McLuhan Publisher: Createspace Independent Publishing Platform ISBN: 9781537430058 Category : Languages : en Pages : 396
Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Nick Stevenson Publisher: SAGE ISBN: 1848605161 Category : Social Science Languages : en Pages : 273
Book Description
Praise for the First Edition: `I can′t think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful′ - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media′ and `information society′, as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.
Author: Marcel Danesi Publisher: Bloomsbury Publishing ISBN: 1350064181 Category : Language Arts & Disciplines Languages : en Pages : 312
Book Description
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author: Gillian Doyle Publisher: SAGE ISBN: 141293186X Category : Language Arts & Disciplines Languages : en Pages : 193
Book Description
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Author: Stephen M. Croucher Publisher: Routledge ISBN: 1317751361 Category : Language Arts & Disciplines Languages : en Pages : 408
Book Description
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Author: Gayle S. Stever Publisher: Routledge ISBN: 1000457877 Category : Psychology Languages : en Pages : 408
Book Description
Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.
Author: Robert S. Fortner Publisher: John Wiley & Sons ISBN: 1118770005 Category : Social Science Languages : en Pages : 1002
Book Description
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Author: Mark Dixon Publisher: Routledge ISBN: 0429626924 Category : Social Science Languages : en Pages : 223
Book Description
Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams.
Proudly powered by WordPress |
Theme: Rits Blog by Crimson Themes.
Author: Kevin Williams
Author: Arjen Mulder
Author: Marshall McLuhan
Author: Nick Stevenson
Author: Marcel Danesi
Author: Gillian Doyle
Author: Stephen M. Croucher
Author: Gayle S. Stever
Author: Robert S. Fortner
Author: Mark Dixon