Author: Ryszard Kapuscinski Publisher: Penguin Classics ISBN: 9780241339329 Category : History Languages : en Pages : 0
Book Description
The traveler-reporter finds an even stranger and more exotic society in his own home of post-War Poland than in any of the distant lands he has visited
Author: Jean Merrill Publisher: Houghton Mifflin Harcourt ISBN: 9780618759255 Category : Juvenile Fiction Languages : en Pages : 148
Book Description
Sixth-grader Rufus Mayflower doesn't set out to become a millionaire. He just wants to save on toothpaste. Betting he can make a gallon of his own for the same price as one tube from the store, Rufus develops a step-by-step production plan with help from his good friend Kate MacKinstrey. By the time he reaches the eighth grade, Rufus makes more than a gallon--he makes a million This fun, breezy story set in 1960s Cleveland, Ohio contains many real-life mathematical problems which the characters must solve to succeed in their budding business. Includes black-and-white illustrations by Jan Palmer. This edition includes an exclusive author interview and reader's guide with book summary and discussion questions.
Author: C. van Loveren Publisher: Karger Medical and Scientific Publishers ISBN: 3318022071 Category : Medical Languages : en Pages : 168
Book Description
With the mass-marketed introduction of fluoride in toothpaste in the 1950s, toothbrushing with paste became indispensable for good oral health. Both the industry and the dental profession had a shared interest in advocating the widespread correct use of good quality toothpaste. This publication starts with a general introduction on the purpose, history and composition of toothpaste. The following chapters deal with the clinical evidence of its effectiveness in caries prevention, reducing and preventing plaque, gin-givitis, halitosis, and calculus formation, facilitating removal and prevention of extrinsic stain, and preventing dentine hypersensitivity and erosion. Later chapters provide valuable information on the abrasiveness of the pastes, the substantivity of active ingredients in the oral cavity and the possible models to study the effectiveness of the pastes when full-scale clinical trials are not possible. The final chapter focuses on the frequency of toothbrushing and post-brushing rinsing behavior. The book provides indispensable information for dentists, dental students and community dental programs on whether toothpastes can be recommended to patients for specific aims and how to use them to obtain the best effect.
Author: Jayadev Sahoo Publisher: LAP Lambert Academic Publishing ISBN: 9783659172885 Category : Languages : en Pages : 100
Book Description
In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, "why should a consumer buy a particular brand of toothpaste?" Here, the author has analyzed five toothpaste brands, namely, Colgate, Close Up, Babool, Vicco and Pepsodent. Out of the five, which brand is most preferred by customers? Why should a customer patronage a particular brand? In order to attract the customers towards the products, which kind of media is preferable? Since there are innumerable ways to advertise the products, the author has tried his level best to show through empirical studies that TV is the most effective media for advertisements of toothpaste industry, followed by the Internet. The advertisements endorsed by celebrities/cricketers and eye-catching taglines could affect the consumers and increase the sale of the products. This book will immensely help the students of management, professionals, academicians and anyone else who is interested in producing advertising for marketing purposes.
Author: Kerry Segrave Publisher: McFarland ISBN: 0786456841 Category : Social Science Languages : en Pages : 239
Book Description
This excursion into American cultural history looks at the toothpaste and toothbrush industries from 1900 to 2008. During these years, America moved from cleaning their teeth mostly with homemade powders to using an enormous array of brands, often applied with an electric toothbrush. From early 20th century products like Forhan's (which "cured" pyorrhea) to the whiteners of the 1920s (which unfortunately also removed tooth enamel), and from paste that eliminated "that clinging film" and to copywriters who "wondered where the yellow went," the history of toothpaste has long been a testament to the power of misleading advertising. Interrupting a steady flow of hyperbole was the one true wonder ingredient--fluoride, which enabled Crest to be for decades America's top-selling brand.
Author: Warren Dotz Publisher: ISBN: 1580089844 Category : Business & Economics Languages : en Pages : 180
Book Description
More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.
Author: Ryszard Kapuscinski
Author: Jean Merrill
Author: C. van Loveren
Author: Jayadev Sahoo
Author: Elite Summaries
Author: Sheldon M. Ross
Author: Philip Moeller
Author: Kerry Segrave
Author: Warren Dotz
Author: Steve Spangler