Author: Rainbow Rowell
Publisher: St. Martin's Press
ISBN: 146685037X
Category : Fiction
Languages : en
Pages : 319
Book Description
#1 New York Times bestselling author! A New York Times Best Seller! Goodreads Choice Award Winner for Best Fiction of 2014! An Indie Next Pick! From New York Times bestselling author of Eleanor & Park and Fangirl, Rainbow Rowell, comes a hilarious, heart-wrenching take on love, marriage, and magic phones. Georgie McCool knows her marriage is in trouble. That it's been in trouble for a long time. She still loves her husband, Neal, and Neal still loves her, deeply-but that almost seems beside the point now. Maybe that was always beside the point. Two days before they're supposed to visit Neal's family in Omaha for Christmas, Georgie tells Neal that she can't go. She's a TV writer, and something's come up on her show; she has to stay in Los Angeles. She knows that Neal will be upset with her-Neal is always a little upset with Georgie-but she doesn't expect to him to pack up the kids and go without her. When her husband and the kids leave for the airport, Georgie wonders if she's finally done it. If she's ruined everything. That night, Georgie discovers a way to communicate with Neal in the past. It's not time travel, not exactly, but she feels like she's been given an opportunity to fix her marriage before it starts. . . . Is that what she's supposed to do? Or would Georgie and Neal be better off if their marriage never happened?
The Handbook of Mobile Market Research
Author: Ray Poynter
Publisher: John Wiley & Sons
ISBN: 1118935624
Category : Business & Economics
Languages : en
Pages : 312
Book Description
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
Publisher: John Wiley & Sons
ISBN: 1118935624
Category : Business & Economics
Languages : en
Pages : 312
Book Description
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
Obsolete
Author: Anna Jane Grossman
Publisher: ABRAMS
ISBN: 1613120303
Category : Reference
Languages : en
Pages : 293
Book Description
A cultural catalog of everyday things rapidly turning into rarities—from landlines to laugh tracks. So many things have disappeared from our day-to-day world, or are on the verge of vanishing. Some we may already think of as ancient relics, like typewriters (and their accompanying bottles of correction fluid). Others seem like they were here just yesterday, like boom boxes and CDs. We may feel fond nostalgia for certain items of yore: encyclopedias, newspapers, lighthouses. Other items, like MSG, not so much. But as the pace of change keeps accelerating, it’s worth taking a moment to mark the passing of the objects of our lives, from passbooks and pay phones to secretaries and skate keys. And to reflect on certain endangered phenomena that may be worth trying to hold on to—like privacy, or cash. This thoughtful alphabetized compendium invites us to take a look at the many things, ideas, and behaviors that have gone the way of the subway token—and to reflect on what is ephemeral, and what is truly timeless.
Publisher: ABRAMS
ISBN: 1613120303
Category : Reference
Languages : en
Pages : 293
Book Description
A cultural catalog of everyday things rapidly turning into rarities—from landlines to laugh tracks. So many things have disappeared from our day-to-day world, or are on the verge of vanishing. Some we may already think of as ancient relics, like typewriters (and their accompanying bottles of correction fluid). Others seem like they were here just yesterday, like boom boxes and CDs. We may feel fond nostalgia for certain items of yore: encyclopedias, newspapers, lighthouses. Other items, like MSG, not so much. But as the pace of change keeps accelerating, it’s worth taking a moment to mark the passing of the objects of our lives, from passbooks and pay phones to secretaries and skate keys. And to reflect on certain endangered phenomena that may be worth trying to hold on to—like privacy, or cash. This thoughtful alphabetized compendium invites us to take a look at the many things, ideas, and behaviors that have gone the way of the subway token—and to reflect on what is ephemeral, and what is truly timeless.
Polling and the Public
Author: Herb Asher
Publisher: CQ Press
ISBN: 1483324079
Category : Political Science
Languages : en
Pages : 367
Book Description
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
Publisher: CQ Press
ISBN: 1483324079
Category : Political Science
Languages : en
Pages : 367
Book Description
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
Plunkett's Telecommunications Industry Almanac 2008: Telecommunications Industry Market Research, Statistics, Trends & Leading Companies
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920865
Category : Business & Economics
Languages : en
Pages : 664
Book Description
A market research guide to the telecommunications industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It also provides profiles of the 500 successful companies in telecommunications.
Publisher: Plunkett Research, Ltd.
ISBN: 1593920865
Category : Business & Economics
Languages : en
Pages : 664
Book Description
A market research guide to the telecommunications industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It also provides profiles of the 500 successful companies in telecommunications.
How Things Work : The Inside Out of Cellphones, TV, Drones, Race Cars and More! | Machinery & Tools
Author: Tech Tron
Publisher: Speedy Publishing LLC
ISBN: 1541968557
Category : Juvenile Nonfiction
Languages : en
Pages : 120
Book Description
You interact with technology on a daily basis. You use a cellphone, you watch your favorite shows on TV, and you probably fly your drone too. But have you ever stopped to wonder how these gadgets work? With this book around, you will find yourself reading about the technology that make these modern inventions work. Grab a copy today.
Publisher: Speedy Publishing LLC
ISBN: 1541968557
Category : Juvenile Nonfiction
Languages : en
Pages : 120
Book Description
You interact with technology on a daily basis. You use a cellphone, you watch your favorite shows on TV, and you probably fly your drone too. But have you ever stopped to wonder how these gadgets work? With this book around, you will find yourself reading about the technology that make these modern inventions work. Grab a copy today.
Modern Political Campaigns
Author: Michael D. Cohen
Publisher: Rowman & Littlefield
ISBN: 1538153815
Category : Political Science
Languages : en
Pages : 205
Book Description
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.
Publisher: Rowman & Littlefield
ISBN: 1538153815
Category : Political Science
Languages : en
Pages : 205
Book Description
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.