Author: Publisher:
ISBN: 9781623257859
Category :
Languages : en
Pages :
Book Description
Sticky
Author: Laurie WinklessPublisher: Bloomsbury Publishing
ISBN: 147295081X
Category : Science
Languages : en
Pages : 337
Book Description
You are surrounded by stickiness. With every step you take, air molecules cling to you and slow you down; the effect is harder to ignore in water. When you hit the road, whether powered by pedal or engine, you rely on grip to keep you safe. The Post-it note and glue in your desk drawer. The non-stick pan on your stove. The fingerprints linked to your identity. The rumbling of the Earth deep beneath your feet, and the ice that transforms waterways each winter. All of these things are controlled by tiny forces that operate on and between surfaces, with friction playing the leading role. In Sticky, Laurie Winkless explores some of the ways that friction shapes both the manufactured and natural worlds, and describes how our understanding of surface science has given us an ability to manipulate stickiness, down to the level of a single atom. But this apparent success doesn't tell the whole story. Each time humanity has pushed the boundaries of science and engineering, we've discovered that friction still has a few surprises up its sleeve. So do we really understand this force? Can we say with certainty that we know how a gecko climbs, what's behind our sense of touch, or why golf balls, boats and aircraft move as they do? Join Laurie as she seeks out the answers from experts scattered across the globe, uncovering a stack of scientific mysteries along the way.
Sticky Marketing
Author: Grant LeboffPublisher: Kogan Page Publishers
ISBN: 0749460512
Category : Business & Economics
Languages : en
Pages : 232
Book Description
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
The Icky Sticky Frog
Author: Dawn BentleyPublisher:
ISBN: 9781581170498
Category : Frogs
Languages : en
Pages : 0
Book Description
This book features a frog with silly googly eyes and a long sticky-stretchy tongue. Out comes frog's long tongue and slurp ... another critter is gone! The hilarious read-aloud story features bright, humorous illustrations--and you won't believe the surprise ending.
Sticky Faith
Author: Kara PowellPublisher: Zondervan
ISBN: 0310591864
Category : Religion
Languages : en
Pages : 229
Book Description
Sticky Faith delivers positive and practical ideas to nurture within your kids a living, loving faith that lasts a lifetime. Research indicates that almost half of high school seniors drift from their faith after graduation. Struck by this staggering statistic, and recognizing its ramifications, the Fuller Youth Institute (FYI) conducted the "College Transition Project" in an effort to identify the relationships and best practices that can set young people on a trajectory of lifelong faith and service. This easy-to-read guide presents both a compelling rationale and a powerful strategy to show parents how to actively encourage their children’s spiritual growth so that it will stick with them into adulthood and empower them to develop a living, lasting faith. Written by Fuller Youth Institute Executive Director Dr. Kara E. Powell and youth expert Chap Clark--authors known for the integrity of their research and the intensity of their passion for young people--Sticky Faith is geared to spark a movement that empowers adults to develop robust and long-term faith in kids of all ages. Further engage your family and church with the Sticky Faith Guide for Your Family, Sticky Faith curriculum, and Sticky Faith youth worker edition. Sticky Faith is also available in Spanish, Cómo criar jóvenes de fe sólida.
Beyond Sticky Notes
Author: Kelly Ann McKercherPublisher:
ISBN: 9780648787501
Category :
Languages : en
Pages :
Book Description
This book includes a deep-dive into the mindsets and methods of Co-design. It draws on the authors' experience across Australia and New Zealand, as well as design, trauma-informed practice, collective learning and social movements.
Beyond Sticky
Author: Martha Bartlett PilandPublisher:
ISBN: 9781948484787
Category : Business & Economics
Languages : en
Pages : 128
Book Description
For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.
Author: Tony JohnstonA Sticky Mess
Author: Nor SanavongsayPublisher:
ISBN: 9780989885003
Category :
Languages : en
Pages : 32
Book Description
A young monk keeps getting in trouble with the head of the monastery who thinks the boy can't do anything right. Finally, the young boy decides to turn the tables with the help of a red rooster and a little bit of a sticky snack called mieng. What happens next has become the stuff of legend for hundreds of years! This is the hilarious tale of cleverness and ingenuity for children ages four and up.
Author: David Mitchell