Author: Colin Michael Hall Publisher: Routledge ISBN: 0750654201 Category : Business & Economics Languages : en Pages : 378
Book Description
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Author: Janeen Olsen Publisher: Board and Bench Publishing ISBN: 1935879510 Category : Cooking Languages : en Pages : 424
Book Description
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Author: Liz Thach Publisher: Board and Bench Publishing ISBN: 1934259063 Category : Cooking Languages : en Pages : 360
Book Description
Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Author: Marianna Sigala Publisher: Springer ISBN: 3319754629 Category : Business & Economics Languages : en Pages : 399
Book Description
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author: Stephen Charters Publisher: Routledge ISBN: 0750666358 Category : Business & Economics Languages : en Pages : 376
Book Description
"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.
Author: Clifford P. Ohmart Publisher: Board and Bench Publishing ISBN: 1935879901 Category : Cooking Languages : en Pages : 246
Book Description
Author and entomologist Clifford P. Ohmart brings reason and clarity to the politically loaded and amorphously defined popular world of sustainable viticulture with this unique and comprehensive examination of the subject. View from the Vineyard does much more than explain what "sustainable" means, its practical importance to the wine industry, and the costs of agribusiness as usual. It provides the farmer with a realistic and achievable path to a sustainable vineyard by describing the challenges of practicing sustainable winegrowing, where integrated pest management fits in, how organic and sustainable farming related, a holistic vision for the farm, how to identify and define your farm's resources, methods for developing sustainable goals, creating a plan to achieve your holistic vision, ecosystem management, and understanding the vineyard as habitat. The book concludes with a self-assessment guide in which growers can easily track their progress through these transitional periods.
Author: Jamie Goode Publisher: Univ of California Press ISBN: 0520275756 Category : Cooking Languages : en Pages : 272
Book Description
Naturalness is a hot topic in the wine world. But what exactly is a natural wine? For this book, best-selling wine writer Jamie Goode has teamed up with winemaker and Master of Wine Sam Harrop to explore the wide range of issues surrounding authenticity in wine. Sam Harrop initially trained as a winemaker in New Zealand.
Author: C Michael Hall Publisher: Routledge ISBN: 1135406707 Category : Business & Economics Languages : en Pages : 191
Book Description
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Author: Bonita Kolb Publisher: SAGE ISBN: 1446243966 Category : Business & Economics Languages : en Pages : 314
Book Description
Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.
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Author: Colin Michael Hall
Author: Colin Michael C. Michael Hall and Richard Mitchell. / Hall
Author: Janeen Olsen
Author: Liz Thach
Author: Marianna Sigala
Author: Stephen Charters
Author: Clifford P. Ohmart
Author: Jamie Goode
Author: C Michael Hall
Author: Bonita Kolb