Read Me

Read Me PDF Author: Roger Horberry
Publisher: Laurence King Publishing
ISBN: 9781780673486
Category : Language Arts & Disciplines
Languages : en
Pages : 0

Book Description
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.

SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood

SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood PDF Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 33

Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to write clear and effective advertising messages. You will also discover : the characteristics of a quality content: clear, catchy, relevant, memorable, and emotionally appealing; the art and the way to make your message impactful; the tone to speak to the reader; the importance of putting yourself in the audience's shoes; the role of your writing in highlighting and appealing a brand's identity. Every copywriter is looking for the secret to making a product or brand irresistible. In an age of hypermedia where consumers are constantly exposed to multiple content, your messages need to be differentiated to make an impact. The power of words, used wisely, is a formidable weapon. Let these tips guide you and you will learn how to chisel distinctive content. *Buy now the summary of this book for the modest price of a cup of coffee!

Nobody Wants to Read Your Sh*t

Nobody Wants to Read Your Sh*t PDF Author: Steven Pressfield
Publisher: Black Irish Entertainment LLC
ISBN: 1936891506
Category : Self-Help
Languages : en
Pages : 192

Book Description
There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?

Read Me

Read Me PDF Author: Gyles Lingwood
Publisher: Laurence King Publishing
ISBN: 1780676794
Category : Language Arts & Disciplines
Languages : en
Pages : 394

Book Description
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

The Writing Revolution

The Writing Revolution PDF Author: Judith C. Hochman
Publisher: John Wiley & Sons
ISBN: 1119364914
Category : Education
Languages : en
Pages : 311

Book Description
Why you need a writing revolution in your classroom and how to lead it The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, The Writing Revolution can make a dramatic difference. And the method does more than improve writing skills. It also helps: Boost reading comprehension Improve organizational and study skills Enhance speaking abilities Develop analytical capabilities The Writing Revolution is as much a method of teaching content as it is a method of teaching writing. There's no separate writing block and no separate writing curriculum. Instead, teachers of all subjects adapt the TWR strategies and activities to their current curriculum and weave them into their content instruction. But perhaps what's most revolutionary about the TWR method is that it takes the mystery out of learning to write well. It breaks the writing process down into manageable chunks and then has students practice the chunks they need, repeatedly, while also learning content.

How to Write Copy That Sells

How to Write Copy That Sells PDF Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186

Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

How to Read Like a Writer

How to Read Like a Writer PDF Author: Erin M. Pushman
Publisher: Bloomsbury Publishing
ISBN: 1350119407
Category : Language Arts & Disciplines
Languages : en
Pages : 217

Book Description
“Reliably insightful.” – Publishers Weekly The first step to becoming a successful writer is to become a successful reader. Helping you develop your critical skills How to Read Like a Writer is an accessible and effective step-by-step guide to how careful reading can help you improve your craft as a creative writer, whatever genre you are writing in. Across 10 lessons – each pairing published readings with practical critical and creative exercises – this book helps writers master such key elements of their craft as: · Genre – from fiction, creative nonfiction and poetry to hybrid genres such as graphic narratives and online forms · Plot, conflict, theme and image · Developing characters – physical descriptions, psychological depths and actions · Narrators and points of view – 1st, 2nd and 3rd person narratives · Scenes and settings – time, space and place · Structure and form – length, organization and media · Language, subtext and style

Teacher Toolkit

Teacher Toolkit PDF Author: Ross Morrison McGill
Publisher: Bloomsbury Publishing
ISBN: 1472910869
Category : Education
Languages : en
Pages : 226

Book Description
'This is a book by a teacher still in the classroom after 20 years. Want to know how to survive? Read this book; it's fizzing with ideas.' Ty Goddard, Co-founder of the Education Foundation A compendium of teaching strategies, ideas and advice, which aims to motivate, comfort, amuse and above all reduce your workload, by bestselling author Ross Morrison McGill, aka @TeacherToolkit. Teacher Toolkit is a must-read for newly qualified and early career teachers and will support you through your first five years in the primary or secondary classroom. It is packed with advice, tips and ideas for all aspects of teaching practice, from lesson planning to marking and assessment, behaviour management and differentiation. Ross believes that becoming a teacher is one of the best decisions you will ever make, but after more than two decades in the classroom, he knows that it is not an easy journey! He shares countless anecdotes from his own experience, from disastrous observations to marking in the broom cupboard, and offers a wealth of strategies to help you become a true Vitruvian teacher: one who is resilient, intelligent, innovative, collaborative and aspirational. Complete with a bespoke Five Minute Plan in every chapter, photocopiable templates, QR codes, a detachable bookmark and beautiful illustrations by renowned artist Polly Nor, Teacher Toolkit is everything you need to ensure you are the best teacher you can be, whatever the new policy or framework. Ross is the bestselling author of Mark. Plan. Teach., Just Great Teaching and 100 Ideas for Secondary Teachers: Outstanding Lessons. Vitruvian teaching will help you survive your first five years: Year 1: Be resilient (surviving your NQT year) Year 2: Be intelligent (refining your teaching) Year 3: Be innovative (taking risks) Year 4: Be collaborative (working with others) Year 5: Be aspirational (moving towards middle leadership) Start working towards Vitruvian today.
Proudly powered by WordPress | Theme: Rits Blog by Crimson Themes.