Author: David Hornung Publisher: Laurence King Publishing ISBN: 9781856694193 Category : Art Languages : en Pages : 172
Book Description
Demystifying its subject for professionals and students alike, this title inspires confidence in colour's application to graphic design, illustration, painting, textile art, and textile design.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 1529424534 Category : Art Languages : en Pages : 160
Book Description
A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.
Author: David Hornung Publisher: McGraw-Hill Education ISBN: 9780073023052 Category : Art Languages : en Pages : 168
Book Description
This new text connects color theory with its practical application in two-dimensional visual disciplines--graphic design, illustration, painting, textile art, and textile design. Fundamental color concepts are explored in a series of sixteen painted studies that guide students through a variety of color experiences. The lesson sequence moves logically from basic structural concepts, through experiments with color applications, to scenarios that facilitate color unity and expression.
Author: Richard J. D. Tilley Publisher: John Wiley & Sons ISBN: 1119554691 Category : Technology & Engineering Languages : en Pages : 608
Book Description
The updated third edition of the only textbook on colour The revised third edition of Colour and the Optical Properties of Materials focuses on the ways that colour is produced, both in the natural world and in a wide range of applications. The expert author offers an introduction to the science underlying colour and optics and explores many of the most recent applications. The text is divided into three main sections: behaviour of light in homogeneous media, which can largely be explained by classical wave optics; the way in which light interacts with atoms or molecules, which must be explained mainly in terms of photons; and the interaction of light with insulators, semiconductors and metals, in which the band structure notions are of primary concern. The updated third edition retains the proven concepts outlined in the previous editions and contains information on the significant developments in the field with many figures redrawn and new material added. The text contains new or extended sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and modern display technologies. This important book: Offers and introduction to the science that underlies the everyday concept of colour Reviews the cross disciplinary subjects of physics, chemistry, biology and materials science, to link light, colour and perception Includes information on many modern applications, such as the numerous different colour displays now available, optical amplifiers lasers, super-resolution optical microscopy and lighting including LEDs and OLEDs Contains new sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and display technologies Presents many worked examples, with problems and exercises at the end of each chapter Written for students in materials science, physics, chemistry and the biological sciences, the third edition of Colour and The Optical Properties of Materials covers the basic science of the topic and has been thoroughly updated to include recent advances in the field.
Author: Roy S. Berns Publisher: John Wiley & Sons ISBN: 1119367220 Category : Science Languages : en Pages : 272
Book Description
This book offers detailed coverage of color, colorants, the coloring of materials, and reproducing the color of materials through imaging. It combines the clarity and ease of earlier editions with significant updates about the advancement in color theory and technology. Provides guidance for how to use color measurement instrumentation, make a visual assessment, set a visual tolerance, and select a formulation Supplements material with numerical examples, graphs, and illustrations that clarify and explain complex subjects Expands coverage of topics including spatial vision, solid-state lighting, cameras and spectrophotometers, and translucent materials
Author: David Hornung Publisher: Laurence King Publishing ISBN: 9781856698788 Category : Art Languages : en Pages : 0
Book Description
Taking a practical approach to color, Color: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between color theory and practice to inspire confidence and understanding in anyone who works with color. Generously illustrated—including all-new, contemporary examples—this book provides a unique set of tools that make the complex theory of color accessible and practical.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 1780676689 Category : Art Languages : en Pages : 168
Book Description
Taking a practical approach to color, Color: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between color theory and practice to inspire confidence and understanding in anyone who works with color. This second edition has been carefully reviewed and revised throughout. Presented in a new larger format, it includes much-enhanced sections on key color principles such as color perception, visual structure, materials and techniques, psychological experience of color, and color composition in digital formats. Generously illustrated—including all-new, contemporary examples—this book provides a unique set of tools that makes the complex theory of color accessible and practical.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 9781786276605 Category : Art Languages : en Pages : 0
Book Description
Taking a practical approach to color, Color: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between color theory and practice to inspire confidence and understanding in anyone working with color. This third edition is updated with more contemporary examples drawn not just from painting, but from textiles, graphic design, illustration and animation. An expanded discussion of digital techniques, new assignments and a refreshed design have all been brought together to create a highly readable and relevant text.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 1786279398 Category : Art Languages : en Pages : 0
Book Description
Taking a practical approach to colour, Colour: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between colour theory and practice to inspire confidence and understanding in anyone working with colour. This third edition is updated with more contemporary examples drawn not just from painting, but from textiles, graphic design, illustration and animation. An expanded discussion of digital techniques, new assignments and a refreshed design have all been brought together to create a highly readable and relevant text.
Author: David Hornung
Author: David Hornung
Author: David Hornung
Author: Richard J. D. Tilley
Author: Roy S. Berns
Author: David Hornung
Author: David Hornung
Author: David Hornung
Author: David Hornung
Author: David Hornung