Ethnography and the Corporate Encounter

Author: Melissa Cefkin
Publisher: Berghahn Books
ISBN: 9781845457778
Category : Business & Economics
Languages : en
Pages : 268

Book Description
Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

On Ethnography

Author: Sarah Daynes
Publisher: John Wiley & Sons
ISBN: 0745685633
Category : Social Science
Languages : en
Pages : 224

Book Description
In turn creative thinker and street flâneur, careful planner and adventurer, empathic listener and distant voyeur, recluse writer and active participant: the ethnographer is a multifaceted researcher of social worlds and social life. In this book, sociologists Sarah Daynes and Terry Williams team up to explore the art of ethnographic research and the many complex decisions it requires. Using their extensive fieldwork experience in the United States and Europe, and hours spent in the classroom training new ethnographers, they illustrate, discuss, and reflect on the key skills and tools required for successful research, including research design, entry and exit, participant observation, fieldnotes, ethics, and writing up. Covering both the theoretical foundations and practical realities of ethnography, this highly readable and entertaining book will be invaluable to students in sociology and other disciplines in which ethnography has become a core qualitative research method.

The Spirit Catches You and You Fall Down

Author: Anne Fadiman
Publisher: Macmillan
ISBN: 0374533407
Category : Family & Relationships
Languages : en
Pages : 370

Book Description
Winner of the National Book Critics Circle Award for Nonfiction, this brilliantly reported and beautifully crafted book explores the clash between a medical center in California and a Laotian refugee family over their care of a child.

Experimenting with Ethnography

Author: Andrea Ballestero
Publisher: Duke University Press
ISBN: 1478013214
Category : Social Science
Languages : en
Pages : 219

Book Description
Experimenting with Ethnography collects twenty-one essays that open new paths for doing ethnographic analysis. The contributors—who come from a variety of intellectual and methodological traditions—enliven analysis by refusing to take it as an abstract, disembodied exercise. Rather, they frame it as a concrete mode of action and a creative practice. Encompassing topics ranging from language and the body to technology and modes of collaboration, the essays invite readers to focus on the imaginative work that needs to be performed prior to completing an argument. Whether exchanging objects, showing how to use drawn images as a way to analyze data, or working with smartphones, sound recordings, and social media as analytic devices, the contributors explore the deliberate processes for pursuing experimental thinking through ethnography. Practical and broad in theoretical scope, Experimenting with Ethnography is an indispensable companion for all ethnographers. Contributors. Patricia Alvarez Astacio, Andrea Ballestero, Ivan da Costa Marques, Steffen Dalsgaard, Endre Dányi, Marisol de la Cadena, Marianne de Laet, Carolina Domínguez Guzmán, Rachel Douglas-Jones, Clément Dréano, Joseph Dumit, Melanie Ford Lemus, Elaine Gan, Oliver Human, Alberto Corsín Jiménez, Graham M. Jones, Trine Mygind Korsby, Justine Laurent, James Maguire, George E. Marcus, Annemarie Mol, Sarah Pink, Els Roding, Markus Rudolfi, Ulrike Scholtes, Anthony Stavrianakis, Lucy Suchman, Katie Ulrich, Helen Verran, Else Vogel, Antonia Walford, Karen Waltorp, Laura Watts, Brit Ross Winthereik

Political Ethnography

Author: Edward Schatz
Publisher: University of Chicago Press
ISBN: 0226736784
Category : Social Science
Languages : en
Pages : 377

Book Description
Scholars of politics have sought in recent years to make the discipline more hospitable to qualitative methods of research. Lauding the results of this effort and highlighting its potential for the future, Political Ethnography makes a compelling case for one such method in particular. Ethnography, the contributors amply demonstrate in a wide range of original essays, is uniquely suited for illuminating the study of politics. Situating these pieces within the context of developments in political science, Edward Schatz provides an overarching introduction and substantive prefaces to each of the volume’s four sections. The first of these parts addresses the central ontological and epistemological issues raised by ethnographic work, while the second grapples with the reality that all research is conducted from a first-person perspective. The third section goes on to explore how ethnographic research can provide fresh perspectives on such perennial topics as opinion, causality, and power. Concluding that political ethnography can and should play a central role in the field as a whole, the final chapters illuminate the many ways in which ethnographic approaches can enhance, improve, and, in some areas, transform the study of politics.

Ethnographic Methods

Author: Karen O'Reilly
Publisher: Routledge
ISBN: 1135194769
Category : Education
Languages : en
Pages : 268

Book Description
This best-selling book, designed for researchers embarking on their first ethnographic project, has been substantially revised and updated, with lots of exercises and advice to guide the embodied and creative ‘practice’ of ethnography. New additions include cyber-ethnography, sensual, visual and mobile ethnographies, and ‘field walking’.

Reading Ethnography

Author: David Jacobson
Publisher: State University of New York Press
ISBN: 1438407734
Category : Social Science
Languages : en
Pages : 154

Book Description
This book presents a model for analyzing and evaluating ethnographic arguments. It examines the relationship between the claims anthropologists make about human behavior and the data they use to warrant them. Jacobson analyzes the textual organization of ethnographies, focusing on the ways in which problems, interpretations, and data are put together. He examines in detail a limited number of well-known ethnographic cases, which are selected to illustrate basic theoretical frameworks and modes of analysis. By advancing a method for assessing ethnographic accounts, the book contributes to the current debate on the role of rhetoric and reflexivity in anthropology.

Doing Ethnography

Author: Amanda Coffey
Publisher: SAGE
ISBN: 1526426056
Category : Social Science
Languages : en
Pages : 158

Book Description
This book provides a systematic introduction to ethnographic methods for data collection, analysis and representation. It takes you through the art and the methodological practicalities of ethnographic research, covering research design, choosing and accessing research settings and participants, data collection, field roles, analysis and writing. The book concludes with a bold assessment of the challenges, innovations and futures facing ethnography.

Ethnography for Marketers

Author: Hy Mariampolski
Publisher: SAGE
ISBN: 9780761969471
Category : Business & Economics
Languages : en
Pages : 268

Book Description
'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.

Netnography

Author: Robert V Kozinets
Publisher: SAGE Publications
ISBN: 1848606451
Category : Social Science
Languages : en
Pages : 233

Book Description
With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.