Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470689757 Category : Business & Economics Languages : en Pages : 369
Book Description
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author: Bill Donaldson Publisher: John Wiley & Sons ISBN: 0470028807 Category : Business & Economics Languages : en Pages : 289
Book Description
Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter
Author: Karin Tollin Publisher: Wiley ISBN: 9780470694275 Category : Business & Economics Languages : en Pages : 0
Book Description
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes – 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.
Author: Gary Rees Publisher: SAGE ISBN: 1526416204 Category : Business & Economics Languages : en Pages : 711
Book Description
A research-focused introductory text written by a stellar contributor line-up including Linda Holbeche, Stephen Taylor and Jim Stewart. The Second Edition integrates an international perspective using examples and case studies from a broad range of regions and industries including Microsoft, Volkswagen and Rolls-Royce. The 2 new chapters on Culture and Globalisation reflect the contemporary workplace, and the future of HR based on Linda Holbeche’s latest research is included in the final chapter. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, Testbank, an Instructor’s manual, access to SAGE Journal articles and author podcasts. Suitable for upper undergraduate and Masters level strategic HRM modules or HRM modules that have a strategic angle.
Author: Alan Zimmerman Publisher: Routledge ISBN: 1317190076 Category : Business & Economics Languages : en Pages : 697
Book Description
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author: Ruth M. Crabtree Publisher: Routledge ISBN: 1000575519 Category : Sports & Recreation Languages : en Pages : 272
Book Description
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Author: Laurence Robb Publisher: John Wiley & Sons ISBN: 1119232384 Category : Science Languages : en Pages : 723
Book Description
A comprehensive account of ore-forming processes, revised and updated The revised second edition of Introduction to Ore-Forming Processes offers a guide to the multiplicity of geological processes that result in the formation of mineral deposits. The second edition has been updated to reflect the most recent developments in the study of metallogeny and earth system science. This second edition contains new information about global tectonic processes and crustal evolution that continues to influence the practice of economic geology and maintains the supply of natural resources in a responsible and sustainable way. The replenishment of depleted natural resources is becoming more difficult and environmentally challenging. There is also a change in the demand for mineral commodities and the concern around the non-sustainable supply of ‘critical metals’ is now an important consideration for planners of the future. The book puts the focus on the responsible custodianship of natural resources and the continuing need for all earth scientists to understand metallogeny and the resource cycle. This new edition: Provides an updated guide to the processes involved in the formation of mineral deposits Offers an overview of magmatic, hydrothermal and sedimentary ore-forming processes Covers the entire range of mineral deposit types, including the fossil fuels and supergene ores Relates metallogeny to global tectonics by examining the distribution of mineral deposits in space and time Contains examples of world famous ore deposits that help to provide context and relevance to the process-oriented descriptions of ore genesis Written for students and professionals alike, Introduction to Ore-Forming Processes offers a revised second edition that puts the focus on the fact that mineral deposits are simply one of the many natural wonders of geological process and evolution.
Author: Donald A. DePalma Publisher: ISBN: 9780976516903 Category : Electronic commerce Languages : en Pages : 268
Book Description
Forget about dot-bombs and other excesses of the now lamented New Economy. Welcome instead the global Internet, the strategic vehicle that leading companies use to inform, market, sell, and support their worldwide business initiatives every minute of every day.In this succinct but informative guide to doing business in new markets, both international and domestical multicultural, globalization strategist Don DePalma characterizes the intersection of the Internet and global markets as the "Eighth Continent," a virtual landmass inhabited by almost a billion Web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations.
Author: Colin Egan Publisher: Taylor & Francis ISBN: 1136359087 Category : Business & Economics Languages : en Pages : 299
Book Description
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
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Author: David A. Aaker
Author: Bill Donaldson
Author: Karin Tollin
Author: Gary Rees
Author: Alan Zimmerman
Author: Ruth M. Crabtree
Author: Laurence Robb
Author: Brian Toyne
Author: Donald A. DePalma
Author: Colin Egan