Author: John TylerPublisher: Booktango
ISBN: 146895024X
Category : Business & Economics
Languages : en
Pages : 24
Book Description
Author: Emma JohnOne Million Followers, Updated Edition
Author: Brendan KanePublisher: BenBella Books
ISBN: 1946885606
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Talk Show Campaigns
Author: Michael ParkinPublisher: Routledge
ISBN: 1135911525
Category : Political Science
Languages : en
Pages : 271
Book Description
Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.
Congressional Record
Author: United States. CongressPublisher:
ISBN:
Category : Law
Languages : en
Pages : 872
Book Description
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Following Searle on Twitter
Author: Adam HodgkinPublisher: University of Chicago Press
ISBN: 022643835X
Category : Philosophy
Languages : en
Pages : 211
Book Description
Twitter allows us to build communities, track celebrities, raise our social profile, and promote a personal brand. Adam Hodgkin thinks Twitter is much more than a mere social media tool—it is a terrain ripe for a conceptual and theoretical analysis of our use of digital language. In Following Searle on Twitter, Hodgkin takes John Searle’s theory of speech acts as Status Function Declarations (SFDs)—speech acts that fulfill their meaning by saying the right words in the right context—as a probe for understanding Twitter’s institutional structure and the still-developing toolset that it provides for its members. He argues that Twitter is an institution built, constituted, and evolving through the use of SFDs. Searle’s speech act theories provide a framework for illuminating how Twitter membership arises, how users of Twitter relate to each other by following, and how increasingly complex content is conveyed with tweets. Using this framework, Hodgkin places language, action, intention, and responsibility at the core of the digital culture and the digital institutions that we are constructing. Combining theoretical perspective with a down-to-earth exposition of present-day digital institutions, Following Searle on Twitter explores how all of our interactions with these emerging institutions are deeply rooted in language, and are the true foundation of social media and contemporary institutions.
![Mr. Maddox, from the Committee on Indian Affairs, Submitted the Following Report: [To Accompany H. R. 2877.] PDF](https://books.google.com/books/content/images/frontcover/J1LMAv_UDzwC?fife=w150-h200)
Author: 
Author: United States. Federal Aviation AdministrationQuantitative Investment Analysis, Workbook
Author: CFA InstitutePublisher: John Wiley & Sons
ISBN: 1119743664
Category : Business & Economics
Languages : en
Pages : 288
Book Description
The thoroughly revised and updated fourth edition of the companion workbook to Quantitative Investment Analysis is here. Now in its fourth edition, the Quantitative Investment Analysis Workbook offers a range of practical information and exercises that will facilitate your mastery of quantitative methods and their application in today's investment process. Part of the reputable CFA Institute Investment Series, the workbook is designed to further your hands-on experience with a variety of learning outcomes, summary overview sections, and challenging problems and solutions. The workbook provides all the statistical tools and latest information to help you become a confident and knowledgeable investor, including expanded problems on Machine Learning algorithms and the role of Big Data in investment contexts. Well suited for motivated individuals who learn on their own, as well as a general reference, this companion resource delivers a clear, example-driven method for practicing the tools and techniques covered in the primary Quantitative Investment Analysis, 4th Edition text.?? Inside you'll find information and exercises to help you: Work real-world problems associated with the modern quantitative investment process Master visualizing and summarizing data Review the fundamentals of single linear and multiple linear regression Use multifactor models Measure and manage market risk effectively In both the workbook and the primary Quantitative Investment Analysis, 4th Edition text, the authors go to great lengths to ensure an even treatment of subject matter, consistency of mathematical notation, and continuity of topic coverage that is critical to the learning process. For everyone who requires a streamlined route to mastering quantitative methods in investments, Quantitative Investment Analysis Workbook, 4th Edition offers world-class practice based on actual scenarios faced by professionals every day.
SBI Clerk Junior Associates Phase 2 Mains Exam Guide 2021
Author: Arihant ExpertsPublisher: Arihant Publications India limited
ISBN: 9325298910
Category :
Languages : en
Pages : 580
Book Description
1. Book prepares for both SBI Clerical Cadre Mains Examination 2. The guide is divided into 5 sections as per latest syllabus 3. Special Section is allotted for Current Affairs 4. Provides 3 Previous Years’ Solved Papers for the complete practice Every year, the State Bank of India, conducts the SBI Clerk Exam to recruit candidates for the post of Junior Associates (Customer Support and Sales). The selection of candidates is done on the basis of the prelims and mains exam. With the current edition of “SBI Clerical Cadre Junior Associates (Customer Support & Sales) for Main Exam 2021” is a study guide that is designed to provide complete study material to crack the exam. The chapters provided in the book are categorized under 5 main subjects; Quantitative Aptitude, Reasoning Ability, General English, Computer Knowledge and General/Financial Awareness. Separate section is also allotted for Current Affairs listing all the events in a summarized form. Besides Chapter theory, this book has provided 3 Solved Papers for the complete practice and preparation. Housed with complete and well-balanced study resources, it is a must-have for anyone who is preparing for this examination. TOC Current Affairs Solved Papers 2019, Solved Paper 2018, Solved Paper 2015, Solved Paper 2014, Quantitative Aptitude, Reasoning Ability, General English, Computer Knowledge, General Awareness.
