The Games: A Global History of the Olympics

Author: David Goldblatt
Publisher: W. W. Norton & Company
ISBN: 0393254119
Category : Sports & Recreation
Languages : en
Pages : 755

Book Description
“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.

The Olympic Games Effect

Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284

Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Power, Politics, and the Olympic Games

Author: Alfred Eric Senn
Publisher:
ISBN: 9781492575467
Category :
Languages : en
Pages : 337

Book Description
The e-book format allows readers to bookmark, highlight, and take notes throughout the text. When purchased through the HK site, access to the e-book is immediately granted when your order is received.

The Olympics

Author: Allen Guttmann
Publisher: University of Illinois Press
ISBN: 9780252070464
Category : Sports & Recreation
Languages : en
Pages : 254

Book Description
Traces the history of the modern Olympics from 1896 to 2000, contrasting the ideal of the game with the often politicized reality.

The History of the Olympic Games

Author: International Olympic Committee
Publisher: Hachette UK
ISBN: 1787397904
Category : Sports & Recreation
Languages : en
Pages : 160

Book Description
Published in association with the International Olympic Committee, The History of the Olympic Games: Faster, Higher, Stronger brings the glorious story of the world's biggest sporting event to life. Featuring hundreds of stunning photographs from every iteration of the modern summer Games, as well as rare documents and memorabilia from the archives of the Olympic Museum in Lausanne, Switzerland, this is a celebration of sporting history like no other. From its humble beginnings under the auspices of Pierre de Coubertin to the modern extravaganza that has showcased legendary athletes such as Michael Phelps, Usain Bolt, Jesse Owens and many more, every edition of the Games is rendered here in fascinating detail, alongside rarely seen artworks and artefacts. Revised, updated and in an exciting new format, The History of the Olympic Games: Faster, Higher, Stronger is the definitive illustrated volume on the world's greatest sporting spectacle. Written with the full co-operation of the International Olympic Committee.

Success and Failure of Countries at the Olympic Games

Author: Danyel Reiche
Publisher: Routledge
ISBN: 131763277X
Category : Sports & Recreation
Languages : en
Pages : 182

Book Description
The Olympic Games is undoubtedly the greatest sporting event in the world, with over 200 countries competing for success. This important new study of the Olympics investigates why some countries are more successful than others. Which factors determine their failure or success? What is the relationship between these factors? And how can these factors be manipulated to influence a country’s performance in sport? This book addresses these questions and discusses the theoretical concepts that explain why national sporting success has become a policy priority around the globe. Danyel Reiche reassesses our understanding of success in sport and challenges the conventional explanations that population size and economic strength are the main determinants for a country’s Olympic achievements. He presents a theory of countries’ success and failure, based on detailed investigations of the relationships between a wide variety of factors that influence a country’s position in the Olympic medals table, including geography, ideology, policies such as focusing on medal promising sports, home advantage and the promotion of women. This book fills a long-standing gap in literature on the Olympics and will provide valuable insights for all students, scholars, policy makers and journalists interested in the Olympic Games and the wider relationship between sport, politics, and nationalism.

All About the Olympic Games

Author: Marisa Boan
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 42

Book Description
All About the Olympic Games is a great new book to get kids excited about the Olympic Games while learning about the customs and traditions of the Games!Learn about the history of the Olympic Games in this full-color book bursting with information to get kids ready to enjoy the Games.Historic photos and illustrations accompany brief, easy-to-read, engaging text. Perfect for kids! All About the Olympic Games includes information about: The First Olympic Games in Greece The start of the International Olympic Committee and the Modern Olympic Games Opening and Closing Ceremony traditions Olympic Flame and the torchbearer relay The true meaning of the Olympic Flag The Olympic Creed Lists of all Summer and Winter Games sports Bring the excitement of the Olympics home with the BONUS PAGES At Home Measurement Olympic Games. Kids can participate in a series of events at home while reinforcing their math skills. Kids get 6 event cards using simple household items to try events like Long Jump, Javelin Throw, and Shotput. Easy fun at home while practicing estimation and measurement. Includes medal coloring pages so kids can award medals after competing in the at-home the events!

Hosting the Olympic Games

Author: John Rennie Short
Publisher: Routledge
ISBN: 1351000330
Category : Architecture
Languages : en
Pages : 136

Book Description
Hosting the Olympic Games reveals the true costs involved for the cities that hold these large-scale sporting events. It uncovers the financing of the Games, reviewing existing studies to evaluate the costs and benefits, and draws on case study experiences of the Summer and Winter Games from the past forty years to assess the short- and long-term urban legacies for host cities. Written in an easily accessible style and format, it provides an in-depth critical analysis into the franchise model of the International Olympic Committee (IOC) and offers an alternative vision for future Games. This book is an important contribution to understanding the consequences for the host cities of Olympic Games.

The Politics of the Olympic Games

Author: Richard Espy
Publisher: Univ of California Press
ISBN: 9780520043954
Category : Political Science
Languages : en
Pages : 260

Book Description

The Olympic Games

Author: Helen Jefferson Lenskyj
Publisher: Emerald Group Publishing
ISBN: 1838677755
Category : Sports & Recreation
Languages : en
Pages : 183

Book Description
Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual obscure their underlying function as a profit-making business enterprise.