Author: Richard Bayan Publisher: McGraw Hill Professional ISBN: 0071467858 Category : Business & Economics Languages : en Pages : 162
Book Description
Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.
Author: Richard Bayan Publisher: McGraw-Hill Companies ISBN: 9780809247998 Category : Business & Economics Languages : en Pages : 140
Book Description
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Author: Peter E. Meltzer Publisher: W. W. Norton & Company ISBN: 0393338975 Category : Reference Languages : en Pages : 1182
Book Description
With over twenty percent more material, a must for any lover of distinctive words. This entertaining and informative reference features sophisticated and surprising alternatives to common words together with no-fail guides to usage. Avoiding traditional thesauruses’ mundane synonym choices, Peter E. Meltzer puts each word—whether it’s protrepic, apostrophize, iracund, or emulous—in context by using examples from a broad range of contemporary books, periodicals, and newspapers. His new introduction makes the case for why we should widen our vocabulary and use the one right word. This groundbreaking thesaurus remains a unique venture, one that enriches your writing while helping you find the perfect word.
Author: Drew Eric Whitman Publisher: Red Wheel/Weiser ISBN: 1601638876 Category : Business & Economics Languages : en Pages : 286
Book Description
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies
Author: Stephan Schiffman Publisher: Simon and Schuster ISBN: 1440556261 Category : Business & Economics Languages : en Pages : 177
Book Description
Game-changing terms every salesperson should know Wouldn't you like your prospects to know that you can help them develop new solutions, create substantial efficiencies, and improve profit margins? In order for them to even give you the time of day, though, you'll need to be prepared with the words and phrases that will get you in the door. Stephan Schiffman, America's number-one corporate sales trainer, has gathered a powerful list of words and phrases that every successful salesperson needs in order to gain the competitive edge, leave a lasting and positive impression, and ultimately make a sale. Pulled from his sessions and key discussion points, these important terms will help you: Turn leads into prospects. Learn more about your clients' needs. Convey the ability to meet your clients' demands. Overcome objections during negotiations. With The 250 Power Words That Sell, you will watch your performance soar as you beat out the competition and surpass quota every quarter!
Author: Joseph Piercy Publisher: Michael O'Mara Books ISBN: 1782438998 Category : Language Arts & Disciplines Languages : en Pages : 205
Book Description
In 1000 Words to Expand Your Vocabulary, each entry contains outlines of word origins, examples in context and a wealth of word related trivia.
Author: Alijandra Mogilner Publisher: Penguin ISBN: 1582976880 Category : Language Arts & Disciplines Languages : en Pages : 352
Book Description
In this revised and expanded 2nd edition, Children's Writer's Word Book helps you immediately determine if you're using the right vocabulary and language for your audience. With its intuitive organization, you'll easily find appropriate words for children of various ages, and discover substitute words that might work even better. This comprehensive resource keeps you in touch with reading levels for today's kids, and saves you valuable research time by putting all the information you need in one volume. You'll find: • Lists of specific words that are introduced at seven key reading levels (kindergarten through sixth grade) • A thesaurus of those words with synonyms, annotated with reading levels • Detailed guidelines for sentence length, word usage, and themes at each reading level • A thorough explanation of guidelines for national standards on reading This new edition also addresses important timely topics of the day, such as disability issues and sensitivity to race, religion, and culture. Other new additions relate to divorce, the concept of death, space exploration, the internet, fantasy and science fiction, ethnic and cultural pride, and much more. With Children's Writer's Word Book, 2nd edition, you can rest assured you'll be able to address your young audience with a vocabulary and style they'll understand and enjoy—and improve your chances with children's publishers.
Author: Carey McIntosh Publisher: BRILL ISBN: 9004430636 Category : History Languages : en Pages : 230
Book Description
A study of English semantics during the Enlightenment. New words 1650–1800 reflect the new middle-class culture of sociability, commerce, and science. Old mostly obsolete words illuminate the realities of working-class life, exhausting labor, dirt, outrageous sexism, magic, horses, bizarre food.
Author: Robert W. Bly Publisher: Simon and Schuster ISBN: 1510741763 Category : Business & Economics Languages : en Pages : 368
Book Description
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Author: Stephen Wilbers Publisher: Penguin ISBN: 1440345821 Category : Language Arts & Disciplines Languages : en Pages : 280
Book Description
Transform your writing! If you're ready to empower your writing but are unsure of where to start, let Keys to Great Writing Revised and Expanded show you the way. Award-winning author and veteran writing coach Stephen Wilbers provides invaluable instruction on every aspect of the craft, from word choice and sentence structure to organization and revision. In this edition, you'll find: • Self-assessments to strengthen your sentences and paragraphs, evaluate your goals, and approach your writing with confidence. • Practical and easy-to-understand techniques for utilizing economy, precision, action, music, and personality. • Helpful tips and techniques for the writing process, including advice on prewriting, drafting, revising, and proofreading. • Exercises, checklists, and more to refine your writing skills. For more than a decade, Keys to Great Writing has helped writers of all experience levels infuse their work with clarity, grace, and style. With the revised and expanded edition at your fingertips, you'll have the tools to invigorate your prose and develop a unique and effective voice.
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Author: Richard Bayan
Author: Richard Bayan
Author: Peter E. Meltzer
Author: Drew Eric Whitman
Author: Stephan Schiffman
Author: Joseph Piercy
Author: Alijandra Mogilner
Author: Carey McIntosh
Author: Robert W. Bly
Author: Stephen Wilbers