The Political Campaign Desk Reference

Author: Michael P. McNamara
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 214

Book Description
The book you don't want your opponent to have. I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own - Terry Grundy, University of Cincinnati "Urban Lobbying" courses in the School of Planning "With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization" - Michael P. McNamara, Author

The Political Campaign Desk Reference

Author: Michael P. McNamara
Publisher:
ISBN: 9781432787325
Category : Political Science
Languages : en
Pages : 264

Book Description
Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

The Political Campaign Desk Reference

Author: Michael McNamara
Publisher: Campaignguy Press
ISBN: 9781944266073
Category : Political Science
Languages : en
Pages : 294

Book Description
Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Running for Office

Author: Ron Faucheux
Publisher: Rowman & Littlefield
ISBN: 1590770102
Category : Campaign management
Languages : en
Pages : 225

Book Description
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

The Campaign Manager

Author: Catherine Shaw
Publisher: Routledge
ISBN: 042995882X
Category : Political Science
Languages : en
Pages : 338

Book Description
Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

How to Raise Money for Political Office: The Original Guide to Winning Elections Through Aggressive, Organized Fundraising

Author: Brandon Lewis
Publisher: Lulu.com
ISBN: 1105323579
Category : Reference
Languages : en
Pages : 186

Book Description
How to Raise Money for Political Office will teach you how to gain a significant financial advantage over your opponent by letting you in on the secrets most paid political consultants don't want you to know. Developing a campaign narrative, budgeting, prospecting for donors, building a finance committee, and organizing your campaign office are all crucial to your success. Learn how to build a war chest with outstanding events, compelling letters, and engaging online fundraising. It's all inside.

Modern Political Campaigns

Author: Michael D. Cohen
Publisher: Rowman & Littlefield Publishers
ISBN: 9781538153802
Category : Political Science
Languages : en
Pages : 212

Book Description
Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big break

How to Win a Local Election

Author: Lawrence Grey
Publisher: Rowman & Littlefield
ISBN: 0871318784
Category : Campaign management
Languages : en
Pages : 252

Book Description
"This is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office." "More of a "must-do" book than a how-to book, How to Win a Local Election guides readers through the campaign process detailing what they need to accomplish along the way in order to be victorious."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Truman’s Whistle-stop Campaign

Author: Steven R. Goldzwig
Publisher: Texas A&M University Press
ISBN: 9781603440066
Category : Political Science
Languages : en
Pages : 164

Book Description
Faced with the likely loss of the 1948 presidential elections, Harry S. Truman decided to do what he did best: talk straight. When Truman boarded the train to head west in June 1948, he and his campaign advisors decided to shift from prepared text to extemporaneous stump speeches. The “new Truman” emerged as a feisty, engaged speaker, brimming with ideas on policies and programs important to the common citizen. Steven R. Goldzwig engagingly chronicles the origins of Truman’s “give ‘em hell” image and the honing of his rhetorical delivery during his ostensibly nonpolitical train trip west, which came to be known as his “whistle-stop tour.” At the time, Truman was both applauded and derided by the public, but his speeches delivered at each stop helped win him the presidency. Goldzwig’s detailed look at the background of the campaign, Truman’s preparations and goals, the train trip itself, and the text and tone of the speeches helps us better understand how Truman carried the 1948 election and came to represent the plainspoken “man of the people” who returns from behind to win, against all odds.

Presidential Campaigns

Author: Daniel M. Shea
Publisher: ABC-CLIO
ISBN: 161069192X
Category : Political Science
Languages : en
Pages : 0

Book Description
Combining primary sources with expert commentary, this timely book probes critical moments in U.S. presidential elections in the last 20th- and early 21st-centuries, empowering readers to better understand and analyze the electoral process. Presidential Campaigns: Documents Decoded illuminates both the high stakes of a presidential campaign and the gaffes, controversies, and excesses that often influence the outcome. With a view to enabling readers to develop skills essential to political literacy, the book examines crisis points in modern presidential elections from the early 1950s through the late 2000s. Chronologically organized, the study focuses on key events pertinent to each election. It provides an original account of the event, such as a debate transcript or news report, as well as a discussion detailing how the issue emerged and why it was important. This unique and engaging approach enables students to experience the actual source material as voters might have. At the same time, it shows them how an expert views the material, facilitating a deeper understanding of the narratives every presidential campaign constructs around its candidates, its party, and its opponents.