Author: W. David Lewis Publisher: ISBN: 9780820341620 Category : History Languages : en Pages : 0
Book Description
Beginning in the 1920s as a lowly crop-dusting operation in Louisiana, Delta Air Lines had, by its fiftieth anniversary, down to become one of the largest companies in the industry and one of the most consistently profitable. First published in 1979, this is a comprehensive account of the growth and development of Delta's strategy and style, the steady expansion of its routes, its relationship with federal regulatory agencies, and the everchanging composition of its fleet. Because the underlying spirit of the Delta enterprise owed so much to its founder, C.E. Woolman, this is also an engaging portrait of the man who came to be classed alongside Eastern's Eddie Rickenbacker and Pan American's Juan Trippe as a pioneer of commercial aviation.
Author: Seth Kaplan Publisher: ISBN: 9780996990103 Category : Languages : en Pages : 454
Book Description
"When the history book is written on the restructuring of this industry, Delta will be the greatest turnaround story in it." --Delta CEO Gerald Grinstein, December 19, 2006 Its reputation was now as tattered as the interiors of its airplanes. Delta Air Lines, on September 14, 2005, was nothing like the world-beating company it had been just five years earlier, let alone decades before that. On this day, Delta found itself surrounded by lawyers, dejectedly filing for bankruptcy. Few believed it could ever reclaim its perch atop the US airline industry. But it did. Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era tells the story of Delta's dramatic tumble into bankruptcy and how it climbed its way back to pre-eminence despite hurricane-force headwinds: high fuel prices, a hostile takeover bid, relentless competition, economic meltdowns and geopolitical shocks. This book stems from a decade of research and countless interviews by Airline Weekly's Seth Kaplan and Jay Shabat. It's a profile in leadership: Delta became not only the greatest turnaround story in its own industry but also one of the greatest in the history of corporate America. Delta did the unimaginable by simultaneously resurrecting its finances and the spirits of its employees and customers. And while redefining itself, Delta also redefined an industry.
Author: Paul D. Houle Publisher: McFarland ISBN: 1476686424 Category : Transportation Languages : en Pages : 274
Book Description
At the height of the Watergate scandal, Delta Flight 723 crashed into a fog-shrouded seawall at the end of Runway 4R at Logan Airport in Boston. While this incident and Watergate seemed unrelated at first, President Richard Nixon and his subordinates' actions during Watergate interfered with the ability of the National Transportation Safety Board to properly investigate the crash. It wasn't until three court cases, a federal investigation, congressional hearings, as well as a state investigation, when the true cause of the accident was exposed ten years later. This is also the story of Air Force Sergeant Leopold Chouinard and his incredible fight for survival. Chouinard survived the initial impact of the crash, only to suffer third and fourth degree burns on the majority of his body. Doctors fought against incredible odds to try and save Chouinard's life. For 134 days, Leo Chouinard defied all expectations as his doctors and nurses applied the latest advancements in burn treatments to save him from a non-survivable accident. They nearly succeeded. Through interviews with Chouinard's family, his physicians, and the NTSB's investigation, comes a story of corruption, determination, and vindication as well as the answer to what really caused that crash at Logan airport.
Author: Harry L. Nolan Publisher: ISBN: 9780977207619 Category : Business & Economics Languages : en Pages : 234
Book Description
BOOK DESCRIPTIONThis is a book about leadership, which goes behind the incessant news stories for unique, never before published facts and insights from a classic success story and tragedy.The book is not the typical trip down 'memory lane', the template of many books about a corporation. Nor is it like the dozens of books today that focus on the airline industry. Instead, there are profound and valuable lessons in this book for any leader, whatever the future brings for Delta. While giving poignant examples from many companies, Delta Air Lines is the book's poster child of a Board of Directors' and a leader's dramatic effects on tens of thousands of people. It gives the reader the no holds barred, inside story of Delta's success, decline and path to bankruptcy...the lessons learned...and what it needs to do to take off again. Fresh answers are given to the often-asked question, "What happened to Delta?" It is based on extensive research, including behind-the-scenes information from 59 members of the "Delta family", the author's in-depth personal knowledge as a member of that family, and his broad experience as a business executive and management consultant.The book examines the leadership decisions by each of Delta's 7 CEO's and its Board of Directors. It then highlights the decisions that built a highly profitable company for decades and those that have brought it to bankruptcy?and draws universal leadership lessons from them.It is also about a remarkable group of people. As the book shows, Delta employees and retirees have been shining examples of commitment to its heritage - Service and Hospitality From The Heart - even when constrained by ineffective leaders. Part of the tragedy is the price they are now paying and will be paying for that ineffective leadership. The book is co-dedicated to the thousands of Delta employees and retirees who love what Delta once was and hope the current leaders have what it takes to restore it.This engaging, highly readable book gives the reader a fascinating inside look at a major U.S. corporation from both a business and a human perspective.
Author: Geoff Jones Publisher: Arcadia Publishing ISBN: 9780738515830 Category : History Languages : en Pages : 134
Book Description
The history of Delta Air Lines can be traced back to 1924 and the start of an aerial crop dusting outfit, but it was in 1929 that scheduled passenger services began. From the small beginnings at Macon, Georgia and then Monroe, Louisiana and a small five-passenger plane, Delta has grown to become one of the world's leading airlines. This book celebrates a remarkable 75-year history in words and pictures, highlighting the men and women who have helped to make Delta a tour de force. Monumental growth and change occurred at Delta throughout the second half of the 20th century. By the start of the new millennium, Delta Air Lines was the world's largest airline in terms of passengers carried-120 million in 2000-and operating from the world's largest hub airport, Atlanta Hartsfield International. This volume uncovers the earliest days of Delta, from it first scheduled passenger service on June 17, 1929, through the myriad developments of the 20th century. Images culled from the Delta Air Transport Heritage Museum, Inc. and the author's personal collection are coupled with an engaging narrative in a collection sure to be treasured by Delta employees past and present, aviation enthusiasts, and the many who have flown with Delta over the years.
Author: Arnoldo C. Hax Publisher: Springer Science & Business Media ISBN: 1441914803 Category : Business & Economics Languages : en Pages : 245
Book Description
Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahalad. Arnoldo Hax argues there are fundamental drawbacks in the underlying hypotheses of these approaches in that they define strategy as a way to achieve sustainable competitive advantage. This line of thinking could be extremely dangerous because it puts the competitor at the center and therefore anchors you in the past, establishes success as a way of beating your competitors, and this obsession often leads toward imitation and congruency. The result is commoditization - which is the worst outcome that could possibly happen to a business. The Delta Model is an extremely innovative view of strategy. It abandons all of these assumptions and instead puts the customer at the center. By doing that it allows us to be truly creative, separating ourselves from the herd in pursuit of a unique and differentiated customer value proposition. Many years of intense research at MIT, supported by an extensive consulting practice, have resulted in development of powerful new concepts and practical tools to guide organizational leaders into a completely different way of looking at strategy, including a new way of doing customer segmentation and examining the competencies of the firm, with an emphasis on using the extended enterprise as a primary way of serving the customer. This last concept means that we cannot play the game alone; that we need to establish a network among suppliers, the firm, the customers, and complementors – firms that are in the business of developing products and services that enhance our own offering to the customer. Illustrated through dozens of examples, and discussion of application to small and medium-sized businesses and not-for-profits, the Delta Model will help readers in all types of organizations break out of old patterns of behavior and achieve strategic flexibility -- an especially timely talent during times of crisis, intense competition, and rapid change.
Author: Robert G. Cross Publisher: Crown Currency ISBN: 0307788989 Category : Business & Economics Languages : en Pages : 289
Book Description
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Author: Eric Haney Publisher: Dell ISBN: 0440334403 Category : History Languages : en Pages : 258
Book Description
Now the inspiration for the CBS Television drama, "The Unit." Delta Force. They are the U.S. Army's most elite top-secret strike force. They dominate the modern battlefield, but you won't hear about their heroics on CNN. No headlines can reveal their top-secret missions, and no book has ever taken readers inside—until now. Here, a founding member of Delta Force takes us behind the veil of secrecy and into the action-to reveal the never-before-told story of 1st Special Forces Operational Detachment-D (Delta Force). He is a master of espionage, trained to take on hijackers, terrorists, hostage takers, and enemy armies. He can deploy by parachute or arrive by commercial aircraft. Survive alone in hostile cities. Speak foreign languages fluently. Strike at enemy targets with stunning swiftness and extraordinary teamwork. He is the ultimate modern warrior: the Delta Force Operator. In this dramatic behind-the-scenes chronicle, Eric Haney, one of the founding members of Delta Force, takes us inside this legendary counterterrorist unit. Here, for the first time, are details of the grueling selection process—designed to break the strongest of men—that singles out the best of the best: the Delta Force Operator. With heart-stopping immediacy, Haney tells what it's really like to enter a hostage-held airplane. And from his days in Beirut, Haney tells an unforgettable tale of bodyguards and bombs, of a day-to-day life of madness and beauty, and of how he and a teammate are called on to kill two gunmen targeting U.S. Marines at the Beirut airport. As part of the team sent to rescue American hostages in Tehran, Haney offers a first-person description of that failed mission that is a chilling, compelling account of a bold maneuver undone by chance—and a few fatal mistakes. From fighting guerrilla warfare in Honduras to rescuing missionaries in Sudan and leading the way onto the island of Grenada, Eric Haney captures the daring and discipline that distinguish the men of Delta Force. Inside Delta Force brings honor to these singular men while it puts us in the middle of action that is sudden, frightening, and nonstop around the world.
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Author: W. David Lewis
Author: Seth Kaplan
Author: Paul D. Houle
Author: Harry L. Nolan
Author: Geoff Jones
Author: Arnoldo C. Hax
Author: Robert G. Cross
Author: Bob Reiss
Author: 
Author: Eric Haney