Study Guide to accompany Introduction to Management in the Hospitality Industry, 10e

Author: Clayton W. Barrows
Publisher: Wiley
ISBN: 9781118004609
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Gaining the knowledge and management skills needed for success in hospitality Those looking for management positions in hospitality will find challenges, exciting opportunities and rewards. This study guide is for the tenth edition of Introduction to Management in the Hospitality Industry. It is a companion guide to the book that helps students understand the unique challenges faced by management, such as terror threats, globalization, ecotourism, and consumer demands. The book itself discusses sector trends and industry history. It comprehensively covers foodservice, lodging, and travel and tourism so readers can gain valuable information on facets of the hospitality industry.

Introduction to Management in the Hospitality Industry 10e with Student Study Guide Set

Author: Tom Powers
Publisher: Wiley
ISBN: 9781118103913
Category :
Languages : en
Pages :

Book Description

Marketing Management for the Hospitality Industry

Author: Allen Z. Reich
Publisher: John Wiley & Sons
ISBN: 0471310123
Category : Business & Economics
Languages : en
Pages : 565

Book Description
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.

The Cornell School of Hotel Administration on Hospitality

Author: Michael C. Sturman
Publisher: John Wiley & Sons
ISBN: 1118016262
Category : Business & Economics
Languages : en
Pages : 519

Book Description
This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations

Introduction to Management Science with Spreadsheets

Author: William J. Stevenson
Publisher: Irwin/McGraw-Hill
ISBN: 9780073252902
Category : CD-ROMs
Languages : en
Pages : 0

Book Description
This text combines the market leading writing and presentation skills of Bill Stevenson with integrated, thorough, Excel modeling from Ceyhun Ozgur. Professor Ozgur teaches Management Science, Operations, and Statistics using Excel, at the undergrad and MBA levels at Valparaiso University --and Ozgur developed and tested all examples, problems and cases with his students. The authors have written this text for students who have no significant mathematics training and only the most elementary experience with Excel.

Planning an Applied Research Project in Hospitality, Tourism, and Sports

Author: Frederic B. Mayo
Publisher: John Wiley & Sons
ISBN: 1118637224
Category : Social Science
Languages : en
Pages : 341

Book Description
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.

Food and Beverage Management

Author: Bernard Davis
Publisher: Routledge
ISBN: 1136001220
Category : Business & Economics
Languages : en
Pages : 412

Book Description
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors – fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.

Hotel Pricing in a Social World

Author: Kelly A. McGuire
Publisher: John Wiley & Sons
ISBN: 1119129966
Category : Business & Economics
Languages : en
Pages : 357

Book Description
Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

Principles of Management

Author: David S. Bright
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0

Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

The Professional Housekeeper

Author: Madelin Schneider
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 328

Book Description
With the advent of new technology, new markets, and new products, the rapidly changing responsibilities of the professional housekeeper demand a resource manual for today’s lodging industry. In this Fourth Edition of The Professional Housekeeper, the authors address the evolving role of the professional housekeeper as a manager. No longer responsible only for cleaning duties and time schedules, today’s professional housekeeper must be knowledgeable about staff diversity issues, building relations with unions, and maximizing the uses of available technology while staying aware of the bottom line. The professional housekeeper must also be aware of growing health and safety concerns. This comprehensive text has been updated to include everything from the latest information on self-managed teams in cleaning, "green cleaning," and recycling, to technological advances in the industry. Students and teachers alike will find The Professional Housekeeper, Fourth Edition an invaluable reference for this ever-changing profession.