Writing and Script: A Very Short Introduction

Author: Andrew Robinson
Publisher: OUP Oxford
ISBN: 0191579165
Category : Language Arts & Disciplines
Languages : en
Pages : 176

Book Description
Without writing, there would be no records, no history, no books, and no emails. Writing is an integral and essential part of our lives; but when did it start? Why do we all write differently and how did writing develop into what we use today? All of these questions are answered in this Very Short Introduction. Starting with the origins of writing five thousand years ago, with cuneiform and Egyptian hieroglyphs, Andrew Robinson explains how these early forms of writing developed into hundreds of scripts including the Roman alphabet and the Chinese characters. He reveals how the modern writing symbols and abbreviations we take for granted today - including airport signage and text messaging - resemble ancient ones much more closely than we might think. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Writing and Script: A Very Short Introduction

Author: Andrew Robinson
Publisher: Oxford University Press
ISBN: 0199567786
Category : History
Languages : en
Pages : 177

Book Description
"Starting with the origins of writing five thousand years ago, with cuneiform and Egyptian hieroglyphs, Andrew Robinson explains how these early forms of writing developed into hundreds of scripts including the Roman alphabet and the Chinese characters. He reveals how the modern writing system we take for granted - including airport signage and electronic text messaging - resemble ancient scripts much more closely than we think." --Book Jacket.

Hieroglyphs: A Very Short Introduction

Author: Penelope Wilson
Publisher: Oxford University Press, USA
ISBN: 0192805029
Category : Art
Languages : en
Pages : 144

Book Description
Hieroglyphs were far more than a language. They were an omnipresent and all-powerful force in communicating the messages of ancient Egyptian culture for over three thousand years. In this exciting new study, Penelope Wilson explores the cultural significance of hieroglyphs with an emphasis on previously neglected areas such as cryptography and the continuing deciphering of the script in modern times.

Documentary Film: A Very Short Introduction

Author: Patricia Aufderheide
Publisher: Oxford University Press
ISBN: 0199720398
Category : Performing Arts
Languages : en
Pages : 177

Book Description
Documentary film can encompass anything from Robert Flaherty's pioneering ethnography Nanook of the North to Michael Moore's anti-Iraq War polemic Fahrenheit 9/11, from Dziga Vertov's artful Soviet propaganda piece Man with a Movie Camera to Luc Jacquet's heart-tugging wildlife epic March of the Penguins. In this concise, crisply written guide, Patricia Aufderheide takes readers along the diverse paths of documentary history and charts the lively, often fierce debates among filmmakers and scholars about the best ways to represent reality and to tell the truths worth telling. Beginning with an overview of the central issues of documentary filmmaking--its definitions and purposes, its forms and founders--Aufderheide focuses on several of its key subgenres, including public affairs films, government propaganda (particularly the works produced during World War II), historical documentaries, and nature films. Her thematic approach allows readers to enter the subject matter through the kinds of films that first attracted them to documentaries, and it permits her to make connections between eras, as well as revealing the ongoing nature of documentary's core controversies involving objectivity, advocacy, and bias. Interwoven throughout are discussions of the ethical and practical considerations that arise with every aspect of documentary production. A particularly useful feature of the book is an appended list of "100 great documentaries" that anyone with a serious interest in the genre should see. Drawing on the author's four decades of experience as a film scholar and critic, this book is the perfect introduction not just for teachers and students but also for all thoughtful filmgoers and for those who aspire to make documentaries themselves. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

Reading: A Very Short Introduction

Author: Belinda Jack
Publisher: Oxford University Press
ISBN: 0192552449
Category : Language Arts & Disciplines
Languages : en
Pages : 161

Book Description
Today many people take reading for granted, but we remain some way off from attaining literacy for the global human population. And whilst we think we know what reading is, it remains in many ways a mysterious process, or set of processes. The effects of reading are myriad: it can be informative, distracting, moving, erotically arousing, politically motivating, spiritual, and much, much more. At different times and in different places reading means different things. In this Very Short Introduction Belinda Jack explores the fascinating history of literacy, and the opportunities reading opens. For much of human history reading was the preserve of the elite, and most reading meant being read to. Innovations in printing, paper-making, and transport, combined with the rise of public education from the late eighteenth century on, brought a dramatic rise in literacy in many parts of the world. Established links between a nation's levels of literacy and its economy led to the promotion of reading for political ends. But, equally, reading has been associated with subversive ideas, leading to censorship through multiple channels: denying access to education, controlling publishing, destroying libraries, and even the burning of authors and their works. Indeed, the works of Voltaire were so often burned that an enterprising Parisian publisher produced a fire-proof edition, decorated with a phoenix. But, as Jack demonstrates, reading is a collaborative act between an author and a reader, and one which can never be wholly controlled. Telling the story of reading, from the ancient world to digital reading and restrictions today, Belinda Jack explores why it is such an important aspect of our society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Journalism

Author: Ian Hargreaves
Publisher: Oxford University Press, USA
ISBN: 0199686874
Category : Language Arts & Disciplines
Languages : en
Pages : 177

Book Description
Journalism entered the twenty-first century caught in a paradox. The world had more journalism, across a wider range of media, than at any time since the birth of the western free press in the eighteenth century. Western journalists had found themselves under a cloud of suspicion: frompoliticians, philosophers, the general public, anti-globalization radicals, religious groups, and even from fellow journalists. Critics argued that the news industry had lost its moral bearings, focusing on high investment returns rather than reporting and analysing the political, economic, andsocial issues of the day.Journalism has a central and profound impact on our worldview; we find it everywhere from newspapers and television, to radio and the Internet. In the new edition of this thought-provoking and provocative Very Short Introduction, Ian Hargreaves examines the world of contemporary journalism. Bylooking not only at what journalism has been in the past, but also what it is becoming in the digital age, he examines the big issues relating to reportage, warfare, celebrity culture, privacy, and technology worldwide.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

Advertising: A Very Short Introduction

Author: Winston Fletcher
Publisher: Oxford University Press
ISBN: 0199568928
Category : Business & Economics
Languages : en
Pages : 161

Book Description
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Climate Change: A Very Short Introduction

Author: Mark Maslin
Publisher: OUP Oxford
ISBN: 0191029114
Category : Science
Languages : en
Pages : 217

Book Description
Climate change is still, arguably, the most critical and controversial issue facing the world in the twenty-first century. Previously published as Global Warming: A Very Short Introduction, the new edition is now Climate Change: A Very Short introduction, reflecting an important change in the terminology of the last decade. In the third edition, Mark Maslin includes crucial updates from the last few years, including the results of the 2013 IPCC Fifth Assessment Report, the effects of ocean acidification, and the impact of changes to global population and health. Exploring all of the key topics in the debate, Maslin makes sense of the complexities climate change involves, from political and social issues to environmental and scientific. Looking at its predicated impacts, he explores all of the controversies, and also explains the various proposed solutions. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The Ancient Near East: A Very Short Introduction

Author: Amanda H. Podany
Publisher: Oxford University Press, USA
ISBN: 0195377990
Category : History
Languages : en
Pages : 169

Book Description
This book explores the lands of the ancient Near East from around 3200 BCE to 539 BCE. The earth-shaking changes that marked this era include such fundamental inventions as the wheel and the plow and intellectual feats such as the inventions of astronomy, law, and diplomacy.

Geography: A Very Short Introduction

Author: John A. Matthews
Publisher: Oxford University Press, USA
ISBN: 0199211280
Category : History
Languages : en
Pages : 201

Book Description
Modern Geography has come a long way from its roots in simply mapping and naming the regions of the world. Spanning both physical and human Geography, the discipline today is unique as a subject bridging the divide between the sciences and humanities, and between the environment and our society. This Very Short Introduction reveals why.