Author: John A. Fortunato Publisher: McFarland ISBN: 0786474319 Category : Sports & Recreation Languages : en Pages : 227
Book Description
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
Author: John Goddard Publisher: Edward Elgar Publishing ISBN: 1781003173 Category : Games & Activities Languages : en Pages : 468
Book Description
In this comprehensive Handbook, John Goddard and Peter Sloane present a collection of analytical contributions by internationally regarded scholars in the field, which extensively examine the many economic challenges facing the world's most popular
Author: Jonathan Wilson Publisher: Blizzard Media Ltd ISBN: Category : Sports & Recreation Languages : en Pages : 196
Book Description
The Blizzard is a quarterly football publication, put together by a cooperative of journalists and authors, its main aim to provide a platform for top-class writers from across the globe to enjoy the space and the freedom to write what they like about the football stories that matter to them. Issue Ten Contents: ----------------Forgotten----------------* The Dreamers, by Philippe Auclair — Amid the protests of 1968, a group of journalists took French football leaders hostage* The Silenced Crowd, by Richard Fitzpatrick - When Manchester United and Liverpool colluded to fix a match* The Reluctant Cabbie, by Michal Petrák - The tragically curtailed career of the Czechoslovak great Rudolf Kucera* The Unmarked Grave, by Tom Adams - What really happened to Andrew Watson, British football’s first black star* The Talent Spotters, by Mike Calvin - A glimpse into the murky and unglamorous world of football scouts----------------Interview----------------* Fatih Terim, by Andy Brassell - The Emperor on the rise of Turkish football and breaking the glass ceiling with Galatasaray---------------------Nationalisms---------------------* Anyone But China, by Henryk Szadziewski - Football plays a vital role in establishing a sense of identity for the Uyghur people* The Hamburg Factor, by Simon Kuper - The Euro 88 semi-final marked the peak of the Dutch-German football rivalry* No Man’s Land, by Jonathan Wilson- Sinisa Mihajlovic, Vukovar and the compromises of war---------------------Photo Essay---------------------* Golden Vision, by Felix Lill and Javier Sauras - The Olympic dream that fires the world’s greatest blind footballer------------Theory------------* Notes on Street Football, by Aleksandar Hemon - What kickabouts reveal about the tortured artists of neo-romantic myth* A Man for all Seasons, by Aleksandar Holiga - Tomislav Ivic pioneered pressing and won league titles in five different countries-------------Writers-------------* The Thinker, by Vladimir Novak - Ivan Ergic on the competing draws of football and philosophy* More Important Than That, by Anthony Clavane - David Peace discusses Red or Dead, his novel about the life of Bill Shankly---------------Polemics---------------* Literally on Fire, by Jonathan Liew - How the game’s relationship with smoking has changed over the years* The Death of Mystery, by Rory Smith - Is the modern thirst for knowledge taking the fun out of football?* An Extra Edge, by Colin O’Brien – Is football really clean, or does the sport have its head in the sand?* Importing “Puto!”, by Nicolas Poppe – What a chant reveals about attitudes to homosexuality in US stadiums* The Voice of a Nation, by Dan Edwards – The commentator Victor Hugo Morales is controversial, but makes football matter-----------Fiction-----------* Los Cincos y los Diezes, by Rupert Fryer - A letter changes the life of a young footballer forever---------------------------Greatest Games---------------------------* AC Milan 2 Benfica 1, by Miguel Delaney - European Cup final, Wembley Stadium, London, 22 May 1963-------------------Eight Bells-------------------* Computer Games, by George Osborn - Key moments in the development of the football sim
Author: Nationwide Building Society Publisher: Sportsbooks ISBN: 9781899807932 Category : Soccer Languages : en Pages : 544
Book Description
The Nationwide football annual – now 124 years old – continues to be the best value soccer yearbook in the market, living up to its billing as ‘soccer’s pocket encyclopedia’.As usual the book is packed full of information vital for the football fan with the added bonus of a full analysis of the World Cup, however well England perform; from team line-ups to international results; from international appearances and goalscorers to the sort of trivia to keep a pub quiz in questions for half a century.The book contains everything anyone needs to know about the game -- league and non-league -- in Britain, Ireland and throughout Europe. The publication of the latest edition of the annual – known as a pocket encyclopedia – is always a major event in the soccer calendar.Included are: results from the 2009/2010 season (including domestic and European cup competitions and international matches involving British teams); full fixture lists for the 2010/2011 season; all major European and world football awards; a day-by-day diary highlighting the season’s biggest stories; players and their appearances for each and every league club.
Author: Gerald R. Gems Publisher: Berkshire Publishing Group ISBN: 1614728232 Category : Sports & Recreation Languages : en Pages : 378
Book Description
American football is the most popular, and controversial, sport in the United States, and a massive industry. The NFL’s revenues are over $13 billion annually. The Super Bowl is watched by half of US television households and is televised in over 150 countries. Touchdown: An American Obsession is the first comprehensive guide to the history and culture of the sport, covering US college football as well as professional football worldwide. The editors and authors are among the world’s leading sports scholars. They cover race, ethnicity, religion, gender, social class, and globalization, as well as recent scandals and controversies, the importance of television, and the art and aesthetics of the game. Touchdown: An American Obsession is a readable, authoritative guide for Americans as well as an introduction for people around the world.
Author: Gretchen Morgenson Publisher: St. Martin's Griffin ISBN: 9781250008794 Category : Business & Economics Languages : en Pages : 0
Book Description
A Washington Post Notable Nonfiction Book for 2011 One of The Economist's 2011 Books of the Year In Reckless Endangerment, Gretchen Morgenson exposes how the watchdogs who were supposed to protect the country from financial harm were actually complicit in the actions that finally blew up the American economy. Drawing on previously untapped sources and building on original research from coauthor Joshua Rosner—who himself raised early warnings with the public and investors, and kept detailed records—Morgenson connects the dots that led to this fiasco. Morgenson and Rosner draw back the curtain on Fannie Mae, the mortgage-finance giant that grew, with the support of the Clinton administration, through the 1990s, becoming a major opponent of government oversight even as it was benefiting from public subsidies. They expose the role played not only by Fannie Mae executives but also by enablers at Countrywide Financial, Goldman Sachs, the Federal Reserve, HUD, Congress, and the biggest players on Wall Street, to show how greed, aggression, and fear led countless officials to ignore warning signs of an imminent disaster. Character-rich and definitive in its analysis, and with a new afterword that brings the story up to date, this is the one account of the financial crisis you must read.
Author: James A. Stockman III Publisher: Elsevier Health Sciences ISBN: 0323087469 Category : Medical Languages : en Pages : 543
Book Description
The Year Book of Pediatrics brings you abstracts of the articles that reported the year's breakthrough developments in pediatrics, carefully selected from more than 500 journals worldwide. Dr. James Stockman III, President of the American Board of Pediatrics, has been a driving force in pediatrics for a generation. He has selected every journal article and written every commentary, sharing his important and unique perspectives. His expert commentaries evaluate the clinical importance of each article and discuss its application to your practice. There's no faster or easier way to stay informed! This annual covers all aspects of pediatric care from infectious diseases and immunology, adolescent medicine, therapeutics and toxicology, child development, dentistry and otolaryngology and neurology and psychiatry. The Year Book of Pediatrics publishes annually in December of the preceding year.
Author: Richard O. Davies Publisher: John Wiley & Sons ISBN: 1118912454 Category : History Languages : en Pages : 504
Book Description
The third edition of author Richard O. Davies highly praised narrative of American sports, Sports in American Life: A History, features extensive revisions and updates to its presentation of an interpretative history of the relationship of sports to the larger themes of U.S. history. Updated include a new section on concussions caused by contact sports and new biographies of John Wooden and Joe Paterno. Features extensive revisions and updates, along with a leaner, faster-paced narrative than previous editions Addresses the social, economic, and cultural interaction between sports and gender, race, class, and other larger issues Provides expanded coverage of college sports, women in sports, race and racism in organized sports, and soccers sharp rise in popularity Features an all-new section that tackles the growing controversy of head injuries and concussions caused by contact sports
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