Everyday Business Storytelling

Author: Janine Kurnoff
Publisher: John Wiley & Sons
ISBN: 1119704693
Category : Business & Economics
Languages : en
Pages : 291

Book Description
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

Everyday Business Storytelling

Author: Janine Kurnoff
Publisher: John Wiley & Sons
ISBN: 1119704669
Category : Business & Economics
Languages : en
Pages : 290

Everyday Business Storytelling

Author: Janine Kurnoff
Publisher: Wiley
ISBN: 9781119704676
Category : Business & Economics
Languages : en
Pages : 288

Book Description
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Facebook, Nestle, Accenture, and Marriot—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives. You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling. Just a few of the things you'll learn from this business book include: The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention How to craft expert headlines that guide your audience and advance your story Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

Business Storytelling For Dummies

Author: Karen Dietz
Publisher: John Wiley & Sons
ISBN: 1118661214
Category : Business & Economics
Languages : en
Pages : 391

Book Description
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Start to draw

Author: Axelle Vanquaillie
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401480982
Category : Business & Economics
Languages : en
Pages : 124

Book Description
Drawing enhances memorisation, understanding, talking and listening and sparks communication. It is a universal language, and can help you convey your message more clearly and engagingly - especially during meetings, while laying out ideas or simply in a brainstorming session. So why have all of us stopped drawing at a certain point in our lives? Start to Draw is a fun and clear-cut guide to drawing and visualising your ideas in your work environment. It is an accessible, bite-size book providing insight into why drawing works, how you can have a great impact on your own (and others') professional work, and how you can end up with a more creative approach to your job.

Images in Mobile Communication

Author: Corinne Martin
Publisher: Springer Science & Business Media
ISBN: 3531931903
Category : Language Arts & Disciplines
Languages : en
Pages : 204

Book Description
This volume provides an original perspective on mobile communication, focusing on the emerging deployment of images in mobile phone usage: photography, video, mobile television, mobile internet, etc. Deeply embedded in our audiovisual culture, images possess the undeniable power to reshape the future of the mobile phone as an “individual mass medium”. In this collection, European researchers in media and communication studies, sociology, anthropology and political science present empirical and conceptual work on a wide range of issues, including cultural change, new forms of sociability on individual and societal levels, tactics and strategies of users and producers, and finally, representations and imaginaries of the mobile phone in other established media. This book is written for researchers and students of sociology, communication studies and cultural studies as well as for practitioners of interactive media and online communication.

Encyclopedia of Multimedia

Author: Borko Furht
Publisher: Springer Science & Business Media
ISBN: 0387747249
Category : Computers
Languages : en
Pages : 1031

Book Description
This second edition provides easy access to important concepts, issues and technology trends in the field of multimedia technologies, systems, techniques, and applications. Over 1,100 heavily-illustrated pages — including 80 new entries — present concise overviews of all aspects of software, systems, web tools and hardware that enable video, audio and developing media to be shared and delivered electronically.

Stories for Work

Author: Gabrielle Dolan
Publisher: John Wiley & Sons
ISBN: 0730343278
Category : Business & Economics
Languages : en
Pages : 192

Book Description
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.

The Knowledge Engine

Author: Lloyd Baird
Publisher: Berrett-Koehler Publishers
ISBN: 9781576751046
Category : Business & Economics
Languages : en
Pages : 172

Book Description
Presenting new strategies for integrating learning and knowledge into performance and making these skills part of all employees' jobs in an increasingly competitive business environment, this book urges business leaders to build a "knowledge engine" that drives learning from experience back into performance. The authors explain the principle of creating and leveraging knowledge assets and give concrete examples on how to do it.

Killer Visual Strategies

Author: Amy Balliett
Publisher: John Wiley & Sons
ISBN: 1119680220
Category : Business & Economics
Languages : en
Pages : 244

Book Description
Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.