The Mom Test

The Mom Test PDF Author: Rob Fitzpatrick
Publisher: Robfitz Ltd
ISBN: 1492180742
Category : Business & Economics
Languages : en
Pages : 130

Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Lean Analytics

Lean Analytics PDF Author: Alistair Croll
Publisher: "O'Reilly Media, Inc."
ISBN: 1098168151
Category : Business & Economics
Languages : en
Pages : 403

Book Description
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

Who Not How

Who Not How PDF Author: Dan Sullivan
Publisher: Hay House, Inc
ISBN: 1401960588
Category : Business & Economics
Languages : en
Pages : 209

Book Description
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)? When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?" This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom. This book will teach you how to make this essential paradigm-shift so you can: • Build a successful business effectively while not killing yourself • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway • Bypass the typical scarcity and decline of aging and other societal norms • Increase your vision in all areas of life and build teams of WHOs to support you in that vision • Never be limited in your goals and ambitions again • Expand your abundance of wealth, innovation, relationships, and joy • Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

Run Like a Mother

Run Like a Mother PDF Author: Dimity McDowell
Publisher: Andrews McMeel Publishing
ISBN: 1449400248
Category : Sports & Recreation
Languages : en
Pages : 226

Book Description
Two elite runners share inspirational advice and practical strategies to help multitasking women make running part of their busy lives. Dimitry McDowell and Sarah Bowen Shea understand how the forces of everyday life—both external and internal—can keep a wife, mother, or working woman from lacing up her shoes and going for a run. As multihyphenates themselves, they have faced the same challenges. In Run Like a Mother, they share their running expertise and real-world experience in ensuring that running is part of their lives. More than a simple running guide, Run Like a Mother is like a friendly conversation aimed at strengthening a woman's inner athlete. Real achievement is a healthy mix of inspiration and perspiration, which is why the authors have grounded Run Like a Mother in a host of practical tips on shoes, training, racing, nutrition, and injuries, all designed to help women balance running with their professional and personal lives./

Who Do You Want Your Customers to Become?

Who Do You Want Your Customers to Become? PDF Author: Michael Schrage
Publisher: Harvard Business Press
ISBN: 1422187853
Category : Business & Economics
Languages : en
Pages : 77

Book Description
Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage’s primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers—thinking of their future state, being the conduit to their evolution—will you transform your business. Schrage explains how the above question (what he calls “The Ask”) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business’s future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companies—Google, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and others—to illustrate just what is possible when you apply “The Ask.” Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from ‘innovation myopia’—and turn your innovation efforts on their head. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.

Finding the Mother Tree

Finding the Mother Tree PDF Author: Suzanne Simard
Publisher: Knopf
ISBN: 0525656103
Category : Science
Languages : en
Pages : 368

Book Description
NEW YORK TIMES BEST SELLER • From the world's leading forest ecologist who forever changed how people view trees and their connections to one another and to other living things in the forest—a moving, deeply personal journey of discovery Suzanne Simard is a pioneer on the frontier of plant communication and intelligence; her TED talks have been viewed by more than 10 million people worldwide. In this, her first book, now available in paperback, Simard brings us into her world, the intimate world of the trees, in which she brilliantly illuminates the fascinating and vital truths--that trees are not simply the source of timber or pulp, but are a complicated, interdependent circle of life; that forests are social, cooperative creatures connected through underground networks by which trees communicate their vitality and vulnerabilities with communal lives not that different from our own. Simard writes--in inspiring, illuminating, and accessible ways—how trees, living side by side for hundreds of years, have evolved, how they learn and adapt their behaviors, recognize neighbors, compete and cooperate with one another with sophistication, characteristics ascribed to human intelligence, traits that are the essence of civil societies--and at the center of it all, the Mother Trees: the mysterious, powerful forces that connect and sustain the others that surround them. And Simard writes of her own life, born and raised into a logging world in the rainforests of British Columbia, of her days as a child spent cataloging the trees from the forest and how she came to love and respect them. And as she writes of her scientific quest, she writes of her own journey, making us understand how deeply human scientific inquiry exists beyond data and technology, that it is about understanding who we are and our place in the world.

unNatural Mom

unNatural Mom PDF Author: Hettie Brittz
Publisher: David C Cook
ISBN: 1434710653
Category : Religion
Languages : en
Pages : 286

Book Description
Do you feel like you’re the only mom who serves store-bought birthday treats, dreads school plays, and misses the days of going to the bathroom by herself? unNatural Mom gives you permission to say that mothering doesn’t always come naturally to you. Parenting expert and self-proclaimed unnatural mom Hettie Brittz helps you… Recognize how unrealistic our culture’s standards of mothering are Move beyond the myths of “supermom” Complete the Parenting Style Assessment to determine your own parenting style Understand and forgive the mothers who hurt you Embrace your capabilities as well as your challenges Come find new hope in discovering that every mother has unique gifts. In Christ, the “unnatural” mom becomes the supernatural mom who is just right for her family!

Hacking Growth

Hacking Growth PDF Author: Sean Ellis
Publisher: Currency
ISBN: 045149721X
Category : Business & Economics
Languages : en
Pages : 322

Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

My Mom Loves Me!

My Mom Loves Me! PDF Author: Marianne Richmond
Publisher: Sourcebooks, Inc.
ISBN: 1728213363
Category : Juvenile Fiction
Languages : en
Pages : 26

Book Description
The perfect Mother's Day gift, Valentine's Day gift, or mommy birthday gift for kids to show just how much they love Mom featuring adorable illustrations from bestselling author Marianne Richmond! A book of love celebrating the special relationship between every mother and their child! My mom plays with me. My mom carries me. My mom cuddles with me. If you're looking for books similar to My Mommy and Me or Mommy Loves You, look no further! Featuring adorable illustrations from bestselling author Marianne Richmond, My Mom Loves Me! illustrates all the ways mom shows her love to her children. Children can relive their best times with Mom every day with this heartwarming mommy book for kids! A wonderful Mother's Day gift for all moms—from the first-time mothers to the stepmoms and mom experts—this classic board book is a way to show love to mom on any day!
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