The Complete Social Media Community Manager's Guide

Author: Marty Weintraub
Publisher: John Wiley & Sons
ISBN: 111860542X
Category : Business & Economics
Languages : en
Pages : 338

Book Description
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

Manager's Guide to Social Media

Author: Scott Klososky
Publisher: McGraw Hill Professional
ISBN: 0071761535
Category : Business & Economics
Languages : en
Pages : 209

Book Description
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA! Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company’s online reputation Set internal policies on the proper use of social media Build "rivers" of information to outsmart the competition Implement social tools internally to support virtual teams Forecast the next trends in social media Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of concepts and jargon Smart Managing: Tactics and strategies for managing social media in the workplace Tricks of the Trade: Insider tips for getting the most out of social media Mistake Proofing: Common pitfalls and how to avoid them Caution: Warning signs to keep an eye out for For Example: Stories and insights from the front lines of social media management Tools: Specific procedures, tactics, and hands-on techniques

The Manager's Guide to HR

Author: Max Muller
Publisher: AMACOM
ISBN: 0814433030
Category : Business & Economics
Languages : en
Pages : 323

Book Description
Managing people is a tricky business—and managers and small business owners need a clear understanding of the essentials of human resources to survive. The original edition of The Manager’s Guide to HR gives you an introduction to the regulations, rights, and responsibilities related to hiring and firing, benefits, compensation, documentation, performance evaluations, training, and more. However, much has changed since then. Extensively revised, this second edition covers all the key areas of the original edition and brings you up to speed on current developments in employment law, including: How social media is changing the recruitment landscape Shifting labor standards regarding compensation and benefits The National Labor Relations Board’s stance on work-related employee speech on social media The Employee Retirement Income Security Act New record-keeping requirements Amendments to the Family and Medical Leave Act and the Americans with Disabilities Act Featuring step-by-step guidance on everything from COBRA compliance to privacy issues, The Manager’s Guide to HR is now once again the most up-to-date, invaluable resource any manager of personnel could have.

The Manager’s Guide to Handling the Media in Crisis

Author: James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus
Publisher: Rothstein Publishing
ISBN: 1944480285
Category : Business & Economics
Languages : en
Pages : 160

Book Description
Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That’s easy if everyone – executives, PR, managers, and employees – is familiar with Jim Lukaszewski’s sure-fire methods for handling the media. James (Jim) Lukaszewski, America’s Crisis Guru TM, is one of the most visible corporate go-to people for companies when there is trouble in the room or on the horizon. The Manager’s Guide to Handling the Media in a Crisis: Doing and Saying the Right Thing When it Matters Most, shares with you the skills he has developed in 30+ years of helping companies in crisis management, employee communications, ethics, media relations, public affairs, reputation preservation, leadership restoration, and recovery. Jim speaks annually before a wide variety of local, statewide, national and international organizations and associations heard by thousands of each year – and in this book, he is speaking directly to you. With this book as a guide, you will be able to: Create and deliver the message that best represents your organization. Understand what it takes to be an effective spokesperson. . Make sure everyone is aware of company policies and procedures relating to the press. . Be aware of the needs, deadlines, and priorities of reporters. . Prepare to give good answers to all sorts of questions. . Monitor social media, assess its impact. . Identify the ways social media could be used to attack your company. . Preserve company reputation amid a flurry of conflicting publicity. . Reading this book, you will see why, wherever there is or can be trouble and crisis, affected audiences and troubled leaders are waiting to learn the way out of their problems from Jim. The book is practical, easy to read, filled with real-world case studies, checklists, anecdotes, discussion questions, and easy-to-remember tips for success.

Strategic Social Media Management

Author: Karen E. Sutherland
Publisher: Springer Nature
ISBN: 9819994969
Category :
Languages : en
Pages : 618

Book Description

The Government Manager's Guide to Plain Language

Author: Judith G. Myers PhD
Publisher: Berrett-Koehler Publishers
ISBN: 1567264263
Category : Business & Economics
Languages : en
Pages : 112

Book Description
The ability to write well correlates highly with the ability to think well—to analyze information, weigh alternatives, and make decisions. Government managers must make instructions and policies clear to employees, give effective presentations, and communicate effectively with the public. In addition, government managers must model clear, effective writing for their staffs. A comprehensive chapter on using social media effectively and appropriately is included.

A Manager's Guide to PR Projects

Author: Patricia Parsons
Publisher: Routledge
ISBN: 1351596322
Category : Business & Economics
Languages : en
Pages : 200

Book Description
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.

A Manager's Guide to Virtual Teams

Author: Yael Sara Zofi
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416594
Category : Business & Economics
Languages : en
Pages : 273

Book Description
With an increasing number of employees working remotely, it is more difficult than ever to ensure that team members are working smoothly and productively. This books provides a roadmap for bridging the logistical, cultural and communication gaps that can prevent any virtual team from reaching its full potential.

A Career as a Social Media Manager

Author: Jeff Mapua
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508178739
Category : Juvenile Nonfiction
Languages : en
Pages : 82

Book Description
Social media is a part of everyday life, and businesses have taken note. Today, social media managers are needed to help shepherd companies into the next era of how business is done. This resource is a straightforward guide for those who choose social media management as a career path. It explains job preparation and education, networking strategies, and creation of a portfolio and résumé and offers practical tips for advancement in the field. It also describes the steps to building a private practice. This accessible, fun volume is an insightful look into a career that is still in its infancy.

Handbook of Research on Modernization and Accountability in Public Sector Management

Author: Azevedo, Graça Maria do Carmo
Publisher: IGI Global
ISBN: 1522537325
Category : Political Science
Languages : en
Pages : 565

Book Description
The effects of recent economic and financial crises have reached an international scale. A number of different nations have experienced the fallout of these events, calling into question issues of accountability and reform in public management. The Handbook of Research on Modernization and Accountability in Public Sector Management is an essential scholarly publication that focuses on responsibility within public sector institutions and the importance of these institutions being ethical, transparent, and rigorous. Featuring coverage on a broad range of topics, such as corporate social responsibility, e-government, and financial accountability, this publication is geared toward regulatory authorities, researchers, managers, and professionals working in the public domain.