Author: David Butler Publisher: Simon and Schuster ISBN: 1451676263 Category : Business & Economics Languages : en Pages : 256
Book Description
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Author: Jim Stengel Publisher: Crown Currency ISBN: 0307720373 Category : Business & Economics Languages : en Pages : 338
Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Eileen M Stark Publisher: Mountaineers Books ISBN: 1594858675 Category : Gardening Languages : en Pages : 645
Book Description
CLICK HERE to download sample native plants from Real Gardens Grow Natives For many people, the most tangible and beneficial impact they can have on the environment is right in their own yard. Aimed at beginning and veteran gardeners alike, Real Gardens Grow Natives is a stunningly photographed guide that helps readers plan, implement, and sustain a retreat at home that reflects the natural world. Gardening with native plants that naturally belong and thrive in the Pacific Northwest’s climate and soil not only nurtures biodiversity, but provides a quintessential Northwest character and beauty to yard and neighborhood! For gardeners and conservationists who lack the time to read through lengthy design books and plant lists or can’t afford a landscape designer, Real Gardens Grow Natives is accessible yet comprehensive and provides the inspiration and clear instruction needed to create and sustain beautiful, functional, and undemanding gardens. With expert knowledge from professional landscape designer Eileen M. Stark, Real Gardens Grow Natives includes: * Detailed profiles of 100 select native plants for the Pacific Northwest west of the Cascades, plus related species, helping make plant choice and placement. * Straightfoward methods to enhance or restore habitat and increase biodiversity * Landscape design guidance for various-sized yards, including sample plans * Ways to integrate natives, edibles, and nonnative ornamentals within your garden * Specific planting procedures and secrets to healthy soil * Techniques for propagating your own native plants * Advice for easy, maintenance using organic methods
Author: Richard Banfield Publisher: "O'Reilly Media, Inc." ISBN: 1491929154 Category : Computers Languages : en Pages : 124
Book Description
What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America. Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including: How design leaders create a healthy company culture Innovative ways for attracting and nurturing talent Creating productive workspaces, and handling remote employees Staying on top of demands while making time for themselves Consistent patterns among vastly different leadership styles Techniques and approaches for keeping the work pipeline full Making strategic and tactical plans for the future Mistakes that design leaders made—and how they bounced back
Author: Bill Burnett Publisher: Knopf ISBN: 110187533X Category : Self-Help Languages : en Pages : 274
Book Description
#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Author: Artiom Dashinsky Publisher: ISBN: 9781977000422 Category : Languages : en Pages : 156
Book Description
Practice your product design and UX skills. Prepare for your next job interview. Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM. Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles. Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio. What will you learn from this book: Prepare for the design interview -- prepare for the design exercise and learn more about how tech companies hire product designers. Improve your portfolio -- use product challenges to showcase in your porfolio instead of unsolicited visual redesigns. Step up your design career -- practice your product design skills to become a better designer and prepare for your next career move. Interview designers -- learn how to interview designers to evaluate their skills in the most efficient and scalable way. What's inside? A 7-step framework for solving product design exercises 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc. 5 full solutions for product design exercises 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc.
Author: Robert E. Kraut Publisher: MIT Press ISBN: 0262528916 Category : Social Science Languages : en Pages : 323
Book Description
How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Author: Steve Freeman Publisher: Pearson Education ISBN: 0321699769 Category : Computers Languages : en Pages : 762
Book Description
Test-Driven Development (TDD) is now an established technique for delivering better software faster. TDD is based on a simple idea: Write tests for your code before you write the code itself. However, this "simple" idea takes skill and judgment to do well. Now there's a practical guide to TDD that takes you beyond the basic concepts. Drawing on a decade of experience building real-world systems, two TDD pioneers show how to let tests guide your development and “grow” software that is coherent, reliable, and maintainable. Steve Freeman and Nat Pryce describe the processes they use, the design principles they strive to achieve, and some of the tools that help them get the job done. Through an extended worked example, you’ll learn how TDD works at multiple levels, using tests to drive the features and the object-oriented structure of the code, and using Mock Objects to discover and then describe relationships between objects. Along the way, the book systematically addresses challenges that development teams encounter with TDD—from integrating TDD into your processes to testing your most difficult features. Coverage includes Implementing TDD effectively: getting started, and maintaining your momentum throughout the project Creating cleaner, more expressive, more sustainable code Using tests to stay relentlessly focused on sustaining quality Understanding how TDD, Mock Objects, and Object-Oriented Design come together in the context of a real software development project Using Mock Objects to guide object-oriented designs Succeeding where TDD is difficult: managing complex test data, and testing persistence and concurrency
Author: Jennifer Ward Publisher: Bloomsbury Publishing USA ISBN: 1681190303 Category : Juvenile Nonfiction Languages : en Pages : 40
Book Description
* "An enchanting vision." --Publishers Weekly, starred review From the team behind the gorgeous What Will Hatch? comes a companion book all about seeds and the plants that grow from them--and featuring four pull-out gatefolds. Seeds can be big or small, round or pointy, and all sorts of colors. They can become flowers, trees, fruits, or vegetables, and they sprout all times of year, during spring, summer, fall, and winter. But all seeds have one thing in common--inside each is a new plant life waiting to emerge. What kind of plant will bloom? Wait and see what will grow! Including four gorgeous pull-out gatefolds, this lyrical and stunningly illustrated book includes fun facts about starting a garden. Awards for What Will Grow? Texas 2 x 2 List Kansas NEA Reading Circle Blue Crab Honor Award Book, Maryland Wisconsin Cooperative CBC Choice List
Author: Scott Ogden Publisher: Timber Press (OR) ISBN: 0881928771 Category : Architecture Languages : en Pages : 281
Book Description
A revolutionary approach to garden design puts plants at the center of a landscape, rather than hardscape features, demonstrating how to work more effectively and confidently with different kinds of plants, explaining how to integrate plantsmanship and design, and furnishing extensive lists of plants suitable for specific purposes and sites.
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Author: David Butler
Author: Jim Stengel
Author: Eileen M Stark
Author: Richard Banfield
Author: Bill Burnett
Author: Artiom Dashinsky
Author: Robert E. Kraut
Author: Steve Freeman
Author: Jennifer Ward
Author: Scott Ogden