Author: Annabelle Ruston Publisher: A&C Black ISBN: 1408183781 Category : Art Languages : en Pages : 177
Book Description
From pricing work, to using online marketplaces, to printing quality reproductions, this guide provides all the advice artists and craftspeople need to sell their work in today's competitive market.
Author: Matt Tommey Publisher: Independently Published ISBN: Category : Languages : en Pages : 104
Book Description
How to Price Your Art is a comprehensive guide that enables visual artists to price their work confidently and with profit in mind. Whether you are new to pricing your art or have been an artist for years and are simply wanting to develop a pricing strategy for your art business, this book will give you everything you need. You can absolutely learn how to price your artwork with confidence inside the pages of this book. And I'd love to show you how, especially if you're still pricing your art based on what you "think" it's worth and constantly second-guessing yourself. Knowing how to price your art means the difference between barely making ends meet and actually making money with your art. It enables you to build your art business, create income and have the impact you dream of as an artist. It's the difference between an expensive hobby and a profitable business. If you're like most artists, knowing how to price your art is a constant frustration which takes the joy right out of creating. Add to that the confusion of trying to understand how things like where you live, the type of art you create and your experience level fit in to your pricing and it can be downright overwhelming! Thankfully, pricing your artwork doesn't have to be a mystery, anymore! Inside this book, I'll teach you: 7 Factors that Determine Art Pricing An Easy Pricing Formula for Pricing Your Art How to Make a Profit on Every Sale 5 Keys to Creating a Pricing Strategy Why Fear of Raising Your Prices is All In Your Head My Biggest Pricing Mistakes and How to Avoid Them Plus you'll be getting a copy of my Art Pricing Worksheet which will make pricing your art super easy for you. I'll also be covering important topics including: Why Uniqueness Commands Higher Prices How to Price for Retail, Wholesale & Consignment Perception Influences Pricing Accounting for Packing, Shipping & Taxes Where to Start If You've Never Sold Anything How to Create Multiple Price Points Knowing When to Increase Your Prices Should you list your prices on your website? Discounts & Bonuses Every day that goes by you're not pricing your art profitably is one more day that's costing you the time, money, freedom and impact you were designed to make in the world. The longer you keep doing this, the more money you're literally throwing down the drain.
Author: Cory Huff Publisher: HarperCollins ISBN: 0062414968 Category : Art Languages : en Pages : 149
Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Author: Jenna Rainey Publisher: Watson-Guptill ISBN: 0399579737 Category : Art Languages : en Pages : 225
Book Description
A contemporary paint-every-day watercolor guide that explores foundational strokes and patterns and then builds new skills upon the foundations over the course of 30 days to create finished pieces. This beautifully illustrated and inspiring guided watercolor-a-day book is perfect for beginning watercolor artists, artists who want to improve their watercolor skills, and visual creatives. From strokes to shapes, this book covers the basics and helps painters gain confidence in themselves along with inspiration to develop their own style over the course of 30 days. Featuring colorful contemporary art from Mon Voir design agency founder and Instagram trendsetter Jenna Rainey, this book's fresh perspective paints watercolor in a whole new light.
Author: New York Foundation for the Arts Publisher: Simon and Schuster ISBN: 1621536459 Category : Art Languages : en Pages : 350
Book Description
The Indispensable Roadmap Artists Need to Navigate Their Careers"The Profitable Artist's chapters address a spectrum of practical topics for working artists." —Artsy.net While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists worldwide, the expert staff of the New York Foundation for the Arts—in conjunction with outside professionals—have compiled a “best practices” approach to planning and organizing an art career. In The Profitable Artist, Second Edition, NYFA has identified common problems, examined specialized areas of strategic planning, finance, marketing, law, and fundraising, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice. This newly revised edition has made considerable updates to reflect changes in the legal and financial landscapes, the vast shift in the tools and culture of both social media and fundraising, and proven planning methodologies from the startup community. All of this continues to be presented in an accessible manner, which encourages artists to apply the information and techniques in a way that is true to their personal and artistic integrity. This invaluable guide appeals to artists in all disciplines of the literary, media, performing, and visual arts—from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage.
Author: Kim Solga Publisher: Simon and Schuster ISBN: 1440559198 Category : Business & Economics Languages : en Pages : 304
Book Description
With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
Author: Rachel Wilkins Publisher: ISBN: Category : Languages : en Pages : 165
Book Description
Essential reading for artists looking to sell more art, market to their ideal clients, increase their visibility online and build a sustainable business.The artworld is changing. Changing for the better. With the emergence of an increasing number of online selling platforms and social media networks, artists have a lot more marketplace power than they did a decade ago. This is a very exciting time for our community. These social media opportunities level the playing field and provide a more democratic art world. We have, at our fingertips, the tools, and resources to be able to reach, impact, and influence the lives of people around the world, with the touch of a button. We have the power to reach our clients, directly, to understand them, and to develop meaningful relationships with them. We can now more easily do this, without the need for a gallery, agents, or any other form of middleman.However, these exciting new opportunities can be complex. They may be difficult to navigate without the right tools or guidance. In this book, author, Rachel Wilkins, brings her 15+ years of art-world experience to this 'fluff-free' guide. Dubbed an "Arts Crusader" by the Huffington Post, Rachel's work has been featured in such publications as The Wall St. Journal, Paper Magazine, and ABC News. Rachel is the recipient of the New York Business Journal "Woman of Influence" Award and a dedicated mentor for the New Museums, NEW INC program.Rachel pulls from her own experience as a struggling artist who went on to build a 6- figure art career of her own. Rachel also offers unique insight from the "other side," having worked with over 8,000 artists, as a curator, and exhibit director, while running Conception Arts, an organization that produces art events in 14 cities around the U.S.SELL OUT: The definitive guide to selling your art online without losing your damn mind, outlines a clear strategy to get you from A-Z without getting stuck in the minutia. It is a 'how-to' with personality that provides a rare, holistic look at the digital marketing space. The "why" and the "how" of building an unforgettable artist brand, marketing strategy that attracts your ideal clients, and, an art business that keeps your creative fires burning.
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Author: Annabelle Ruston
Author: Matt Tommey
Author: Cory Huff
Author: Tad Crawford
Author: Cay Lang
Author: J. Jason Horejs
Author: Jenna Rainey
Author: New York Foundation for the Arts
Author: Kim Solga
Author: Rachel Wilkins