Print Is Dead

Print Is Dead PDF Author: Jeff Gomez
Publisher: Macmillan
ISBN: 0230614469
Category : Computers
Languages : en
Pages : 266

Book Description
For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.

Print is Dead, Long Live Print

Print is Dead, Long Live Print PDF Author: Ruth Jamieson
Publisher: Prestel Publishing
ISBN: 9783791349541
Category : Journalists
Languages : en
Pages : 0

Book Description
Showcases 53 magazines in the genre categories of Art & Culture, Design, Travel, Men's & Women's, Food & Drink, Sports, Life, Current Affairs, and Style.

New Bad News

New Bad News PDF Author: Ryan Ridge
Publisher: Sarabande Books
ISBN: 1946448575
Category : Fiction
Languages : en
Pages : 134

Book Description
In New Bad News, the frenetic and far-out worlds of fading celebrities, failed festival promoters, underemployed adjuncts, and overly aware chatbots collide. A Terminator statue comes to life at the Hollywood Wax Museum; a coyote laps up Colt 45, as a passerby looks on in existential quietude; a detective disappears while investigating a missing midwestern cam girl. Set in Kentucky, Hollywood, and the afterlife, these bright, bold short-shorts and stories construct an uncannily familiar, alternate-reality America.

The Frenzy War

The Frenzy War PDF Author: Gregory Lamberson
Publisher: Medallion Media Group
ISBN: 1605424528
Category : Fiction
Languages : en
Pages : 435

Book Description
Two years have passed since NYPD Captain Tony Mace hunted down and slew Janus Farel, the rogue werewolf who terrorized New York City. Mace now pushes paper in the K-9 unit as he waits to retire, aware that a species of peaceful Wolves lives among city residents. The Brotherhood of Torquemada, hell-bent on the WolvesÕ extinction, dispatches a team of assassins to wipe out the Wolves residing in NYC. Each assassin has been trained since childhood to fulfill this destiny, and each possesses a revered silver sword, the Blade of Salvation. When the NYPD and the FBI determine that the Wolves and Torquemadans are engaged in a secret battle, they choose Mace to lead a covert, joint task force charged with preventing a citywide panicÑat any cost. But MaceÕs wife, Cheryl, is a journalist who threatens to uncover the ancient war that has found its way to our shores. Battle lines are drawn, loyalties are tested, bonds are broken, and blood is shed in a war unlike any seen by modern man.

B2B Marketing

B2B Marketing PDF Author: Uwe G. Seebacher
Publisher: Springer Nature
ISBN: 3030542920
Category : Business & Economics
Languages : en
Pages : 754

Book Description
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

The End of Print

The End of Print PDF Author: Lewis Blackwell
Publisher: Chronicle Books
ISBN: 0811830241
Category : Art
Languages : en
Pages : 195

Book Description
A collection featuring one of the most innovative and controversial of contemporary graphic designers, Carson's career is documented with emphasis on his desire to forge a new aesthetic.

The Routledge Handbook of Magazine Research

The Routledge Handbook of Magazine Research PDF Author: David Abrahamson
Publisher: Routledge
ISBN: 1317524527
Category : Language Arts & Disciplines
Languages : en
Pages : 998

Book Description
Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

The Business of ePublishing 2015

The Business of ePublishing 2015 PDF Author: Pariah S. Burke
Publisher: Pariah S. Burke
ISBN:
Category : Computers
Languages : en
Pages : 189

Book Description
The Business of ePublishing 2015 Edition explains in thorough detail what professional publishers, designers, and traditional, independent, and hybrid authors need to know about the world and business of digital publishing in 2015 and beyond. It goes beyond the rhetoric and paranoid proclamations rampant in social media, blogs, and news outlets to provide provable, unbiased insight into the users, devices, formats, and real world economics of ebooks, fixed-layout ebooks, digital textbooks, digital magazines, and more for all levels of publishing—enterprise, small- to medium-sized publishers, indies, and self-publishers. Whether you are an aspiring self-publisher or the CEO of a major publishing house, a freelance designer or sales person, this book provides you with the insight, background, statistics, figures, and examples to help you make sense of the business, economic, and marketing concerns of epublishing, and help you plot your future for a successful year in digital publishing. Whether your intent is to sell yourself, your boss, or your clients, or if you just want to educate yourself about the realities of the world of epublishing, you’ll find in this book a cornucopia of important, relevant data.
Proudly powered by WordPress | Theme: Rits Blog by Crimson Themes.