The Adobe Photoshop CC Book for Digital Photographers (2017 release)

Author: Scott Kelby
Publisher: New Riders
ISBN: 0134545257
Category : Computers
Languages : en
Pages : 748

Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. AN AMAZING NEW VERSION OF THE PHOTOSHOP BOOK THAT BREAKS ALL THE RULES! Scott Kelby, Editor and Publisher of Photoshop User magazine—and the best-selling photography techniques author in the world today—once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers. This update to his award-winning, record-breaking book does something for digital photographers that’s never been done before—it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today’s cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. LEARN HOW THE PROS DO IT The photographer’s workflow in Photoshop has evolved greatly over time, and in this current version of book you’ll wind up doing a lot of your processing and editing in Photoshop’s Adobe Camera Raw feature (whether you shoot in RAW, JPEG or TIFF—it works for all three). That’s because for years now, Adobe has been adding most of Photoshop’s new features for photography directly into Camera Raw itself. Since today’s photography workflow in Photoshop is based around Camera Raw, about one third of this book is about mastering Camera Raw like a pro. Plus, you’ll learn: • The sharpening techniques the pros really use. • The pros’ tricks for fixing the most common digital photo problems fast! • The most useful retouching techniques for photographers, and how to make “impossible” selections like wind-blown hair (it’s easy, once you know the secrets), and how to use Layers like a pro. • How to seamlessly remove distracting junk from your images. • How to stitch panoramas, how to process HDR for a realistic look, and tricks for pulling way more out of your images than you ever dreamed possible. • The latest Photoshop special effects for photographers (there’s a whole chapter just on these!). • A host of shortcuts, workarounds, and slick “insider” tricks to send your productivity through the roof! Scott includes a special chapter with his own workflow, from start to finish, plus, each chapter ends with a Photoshop Killer Tips section, packed with time-saving, job-saving tips that make all the difference. He also provides four bonus chapters, along with the images used in the book for download so you can follow right along. If you’re ready to learn all the “tricks of the trade”—the same ones that today’s leading pros use to correct, edit, retouch, and sharpen their work—then you’re holding the book that will do just that.

The Adobe Photoshop Lightroom CC Book for Digital Photographers

Author: Scott Kelby
Publisher: New Riders
ISBN: 0133979873
Category : Computers
Languages : en
Pages : 1281

Book Description
Since Lightroom 1.0 first launched, Scott’s Kelby’s The Adobe Photoshop Lightroom Book for Digital Photographers has been the world’s #1 bestselling Lightroom book (it has been translated into a dozen different languages), and in this latest version for Lightroom 6, Scott uses his same award-winning, step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: • Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. • The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. • What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 6 workflow and learn how to incorporate it into your own workflow. • Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows firsthand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 6. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight to the point, or more fun way to learn Lightroom than with this groundbreaking book.

Adobe Photoshop CC Classroom in a Book (2018 release)

Author: Andrew Faulkner
Publisher: Adobe Press
ISBN: 0134852559
Category : Computers
Languages : en
Pages : 700

Book Description
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Photoshop choose Adobe Photoshop CC Classroom in a Book (2018 release) from Adobe Press. The 15 project-based lessons show key step-by-step techniques for working in Photoshop, including how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the essential elements of the Photoshop interface, this revised edition for the 2018 release covers features like search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, creating and organizing enhanced brush presets, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.

The Adobe Photoshop CC Book for Digital Photographers

Author: Scott Kelby
Publisher: Pearson Education
ISBN: 0133900851
Category : Computers
Languages : en
Pages : 402

Book Description
Annotation Updated for all the newest features of the 2014 release of Adobe Photoshop CC, the approach of this book has broken new ground by doing something for digital photographers that's rare - it cuts through the bull and shows readers exactly 'how to do it.' It's not a bunch of theory; it doesn't challenge readers to come up with their own settings or figure it out on their own. Instead, it shows them, step by step, the exact techniques used by today's cutting-edge digital photographers and retouchers, and it does something that virtually no other Photoshop book has ever done - it tells you flat-out which settings to use, when to use them, and why.

Advertising Research

Author: Joel Davis
Publisher: Pearson
ISBN: 9780132128322
Category : Advertising
Languages : en
Pages : 0

Book Description
In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. KEY TOPICS: The Nature and Process of Research; Research Ethics; Secondary Research; Sampling; Collecting Qualitative Insights; Focus Groups; Analysis of Qualitative Data; Data Collection through Observation: Human and Automated; Data Collection through Observation: Biometrics; Survey Research; Measurement; Asking Questions; Questionnaire Design; Experiments; Quantitative Data Analysis: Descriptive Statistics; Quantitative Data Analysis: Inferential Statistics; Segmentation; Brand Maps; Concept and Benefit Testing; Post-Production Advertising Testing and Optimization; Presenting Research MARKET: For professionals looking to increase their advertising knowledge and skills.

Real World Adobe Photoshop CS4 for Photographers

Author: Conrad Chavez
Publisher: Peachpit Press
ISBN: 0132104555
Category : Computers
Languages : en
Pages : 1017

Book Description
This edition of Real World Photoshop is more tightly focused for the needs and demands of the professional digital photographers. From acquiring images to using an efficient processing workflow to maintaining image quality and final output quality all within the powerful feature set of Adobe Photoshop CS4 and Photoshop Extended CS4. Coverage of new features includes: live, non-destructive corrections in the Adjustments panel, re-editable, feathered, density controlled masks, enhanced auto-align, auto blend, 360 degree panoramas, and more. The book's new focus helps readers understand the core workflow tasks, main print and web output options as well as the commercial printing information necessary to hand off images for prepress. Essentials information on file formats, color settings, image adjustment fundamentals, sharpness, detail, noise reduction, and image storage and output is also included. Photoshop Extended is covered where it relates specifically to photographers.

Adobe Photoshop Classroom in a Book (2021 release)

Author: Conrad Chavez
Publisher: Adobe Press
ISBN: 0136904688
Category : Computers
Languages : en
Pages : 769

Book Description
The fastest, easiest, most comprehensive way to learn Adobe Photoshop Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does -- an official training series from Adobe, developed with the support of Adobe product experts. Adobe Photoshop Classroom in a Book (2021 release) contains 15 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book includes valuable online extras. Follow the instructions in the book’s “Getting Started” section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book What you need to use this book: Adobe Photoshop (2021 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Photoshop software.

Adobe Photoshop CC for Photographers

Author: Martin Evening
Publisher: Taylor & Francis
ISBN: 1315535157
Category : Photography
Languages : en
Pages : 1214

Book Description
Adobe Photoshop CC for Photographers by Photoshop hall-of-famer and acclaimed digital imaging professional Martin Evening has been revamped to include detailed instruction for all of the updates to Photoshop CC on Adobe’s Creative Cloud, including significant new features, such as Select and Mask editing, Facial Liquify adjustments and Guided Upright corrections in Camera Raw. This guide covers all the tools and techniques photographers and professional image editors need to know when using Photoshop, from workflow guidance to core skills to advanced techniques for professional results. Using clear, succinct instruction and real world examples, this guide is the essential reference for Photoshop users. The accompanying website has been updated with new sample images, tutorial videos, bonus chapters, and a chapter on the changes in Photoshop 2017.

The Photoshop Book for Digital Photographers

Author: Scott Kelby
Publisher: New Riders
ISBN: 0132932474
Category : Computers
Languages : en
Pages : 860

Book Description
Finally, a Photoshop book that is written expressly for professional photographers and hi-end serious amateurs that doesn't talk about F-stops, exposures, and how to frame a shot (you know all that stuff already--if you don't¿I hate to say it, but this isn't for you). This new book, from Photoshop User magazine editor and bestselling author Scott Kelby, starts at the moment your digital camera photos come into Photoshop, and he shows you the Photoshop pros techniques for managing, correcting, retouching and outputting your photos to knock your client's socks off, and turn you into a Photoshop production wizard. This book is absolutely ideal for traditional photographers who are making the jump to digital photography, and Scott's casual, step-by-step, plain-English style makes even the most complex Photoshop techniques seem so easy and accessible. It's the type of book that makes you smile and think "Ahhhh, so that's how they do it" and then immediately you realize "Hey, I can do this!" The entire book is graphically rich, in full color cover-to-cover, and best of all it's packed with real-world project-based tutorials that will take you through the process of sizing your images with the proper resolution (and the secret to doing so without losing image quality), how to deal with High ISO noise, blue channel noise, and other common plagues introduced by digital cameras; you'll learn how the pros color correct their photos for output on everything from inkjet printers to printing presses, and the secrets to getting perfect fleshtones no matter where it¿s output. You'll learn the sharpening techniques today's top digital photographers use, and how the leading retoucher's perform "digital plastic surgery" in Photoshop, plus professional facial retouching techniques using Photoshop 7.0's amazing new tools. Plus, you'll also learn how to manage your photos, "digital dodging and burning" tricks, dealing with common problems, making client presentations within Photoshop and on the Web, and the inside tips on how to work faster and more efficiently than you ever thought possible. If you're serious about digital photography and Photoshop, this is book you've been waiting for.

Adobe Photoshop CC

Author: Andrew Faulkner
Publisher:
ISBN: 9780134663456
Category : COMPUTERS
Languages : en
Pages : 0

Book Description
A fast and comprehensive way to learn Adobe Photoshop CC. It offers an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts