The Hard Sell

Author: Evan Hughes
Publisher: Doubleday
ISBN: 038554491X
Category : True Crime
Languages : en
Pages : 227

Book Description
The inside story of a band of entrepreneurial upstarts who made millions selling painkillers—until their scheme unraveled, putting them at the center of a landmark criminal trial. • SOON TO BE THE MAJOR MOTION PICTURE PAIN HUSTLERS STARRING EMILY BLUNT AND CHRIS EVANS "Unfolds with the velocity and verve of a Scorsese film…A tour de force."—Patrick Radden Keefe, New York Times bestselling author of Empire of Pain and Say Nothing John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant immigrant scientist with relentless business instincts, was eager to make the most of his innovation. He gathered around him an ambitious group of young lieutenants. His head of sales—an unstable and unmanageable leader, but a genius of persuasion—built a team willing to pull every lever to close a sale, going so far as to recruit an exotic dancer ready to scrape her way up. They zeroed in on the eccentric and suspect doctors receptive to their methods. Employees at headquarters did their part by deceiving insurance companies. The drug was a niche product, approved only for cancer patients in dire condition, but the company’s leadership pushed it more widely, and together they turned Insys into a Wall Street sensation. But several insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government’s fight to hold the drug industry accountable in the spread of addictive opioids. In The Hard Sell, National Magazine Award–finalist Evan Hughes lays bare the pharma playbook. He draws on unprecedented access to insiders of the Insys saga, from top executives to foot soldiers, from the patients and staff of far-flung clinics to the Boston investigators who treated the case as a drug-trafficking conspiracy, flipping cooperators and closing in on the key players. With colorful characters and true suspense, The Hard Sell offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream—in the doctor’s office.

Hard Sell

Author: Jamie Reidy
Publisher: Andrews McMeel Publishing
ISBN: 0740788868
Category : Biography & Autobiography
Languages : en
Pages : 242

Book Description
Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

Hard Sell

Author: Piers Anthony
Publisher:
ISBN: 9780441317486
Category : Fiction
Languages : en
Pages : 276

Book Description
Mr. Fisk Centers has it made: a personal fortune of three million dollars enables him, at the tender ages of 50, to take an early retirement and enjoy all the comforts 21st-century Earth has to offer. Then he gets a call from Mars Ltd. offering him a real-estate deal that sounds too good to be true. It is. Now penniless and unemployed, Centers will do anything to make a buck. . . . Previous publisher: Tafford.

Hard Sell

Author: Hudson Lin
Publisher: Harlequin
ISBN: 0369704606
Category : Fiction
Languages : en
Pages :

Book Description
"One of the brightest new voices in the genre." —Annabeth Albert, author of Conventionally Yours One night wasn’t enough. Danny Ip walks into every boardroom with a plan. His plan for struggling tech company WesTec is to acquire it, shut it down, and squeeze the last remaining revenue out of it for his Jade Harbour Capital portfolio. But he didn’t expect his best friend's younger brother—the hottest one-night stand he ever had—to be there. Tobin Lok has always thought the world of Danny. He’s funny, warm, attractive—and totally out of Tobin’s league. Now, pitted against Danny at work, Tobin might finally get a chance to prove he’s more than just Wei’s little brother. It takes a lot to get under Danny’s skin, but Tobin is all grown up in a way Danny can’t ignore. Now, with a promising patent on the line and the stakes higher than ever, all he can think about is getting Tobin back into his bed—and into his life for good. If only explaining their relationship to Wei could be so easy… Jade Harbour Capital Book 1: Hard Sell Book 2: Going Public Carina Adores is home to highly romantic contemporary love stories where LGBTQ+ characters find their happily-ever-afters. Discover a new Carina Adores book every month!

The Hard Sell

Author: Dee Madigan
Publisher: Melbourne Univ. Publishing
ISBN: 052286631X
Category : Political Science
Languages : en
Pages : 182

Book Description
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: • How political ads are designed to work; • Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.

Soft Soap, Hard Sell

Author: Vincent Vinikas
Publisher: Iowa State Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 202

Book Description
Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

Hard Sell

Author: Colin Clark
Publisher: eBook Partnership
ISBN: 0957534728
Category : Business & Economics
Languages : en
Pages : 372

Book Description
Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.

The Hard Sell of Paradise

Author: Jason Sperb
Publisher: State University of New York Press
ISBN: 1438487754
Category : Performing Arts
Languages : en
Pages : 458

Book Description
The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.

Sell Or Be Sold

Author: Grant Cardone
Publisher: Greenleaf Book Group
ISBN: 1608322904
Category : Business & Economics
Languages : en
Pages : 281

Book Description
Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

The Coelho Medallion

Author: Kevin Tumlinson
Publisher: Happy Pants Books
ISBN:
Category : Fiction
Languages : en
Pages : 350

Book Description
WINNER 2016 SHELF UNBOUND AWARD The adventure begins in the first Dan Kotler archaeological thriller! An ancient medallion is unearthed in Pueblo, Colorado, revealing a secret that will rewrite the history of North America—the Vikings somehow made it to the continent's interior, centuries before Columbus made landfall, and there they built a city of gold. But today the COELHO MEDALLION has been stolen, and a linguist and researcher has been abducted in connection with the crime. Could the abductors be after the fabled city of gold? Or do they have a more sinister plot in mind? DAN KOTLER is an independent researcher who often finds himself in more trouble than he was expecting. But when his colleague is abducted he finds himself being investigated by the FBI, he must use all of his brilliance and expertise to find her and absolve himself. ANWAR ADHAM has plans for a terrorist action on U.S. soil, and information from the Pueblo research site can give him everything he needs to put his plans in motion. Unless Adham is stopped, thousands and possibly millions will die. Whoever wins this contest of wits and wills will hold the fate of thousands in his hands, and will also lay claim to the fabled city of gold. It's an adventure that can redefine the history of America as we know it. Kotler finds himself facing off against both the FBI and Adham's terrorist network as he struggles to solve the mystery of Vikings in Colorado, to rescue Evelyn and stop Adham's plans before it's too late. “Kevin has crashed onto the action-thriller scene as only an action-thriller author can: with provocative plot lines, unforgettable characters, and enough adrenaline to keep you awake all night.” —Nick Thacker, author of 'The Enigma Strain' — HERE'S WHAT READERS ARE SAYING ABOUT KEVIN TUMLINSON'S BOOKS: ★★★★★ “[Kevin Tumlinson] is what every writer should be—entertaining and thought-provoking.” — Shana Tehan, Press Secretary, U.S. House of Representatives ★★★★★ “There was something so fascinating about [Citadel] and the cast of characters [Kevin Tumlinson] put together.” — Leah Petersen, Author of Fighting Gravity ★★★★★ "I discovered Kevin Tumlinson from The Creative Penn podcast and immediately got his novel, Evergreen. I read it in like 3 seconds. It's the most fast paced story I've encountered." —R.D. Holland, Independent Reviewer ★★★★★ "[Sawyer Jackson and the Long Land] was a great read! I love these style of books—magic, science fiction, alternate reality. I couldn't put it down." —S., Independent Reviewer