Autopia

Autopia PDF Author: Peter Wollen
Publisher: Reaktion Books
ISBN: 9781861891327
Category : Social Science
Languages : en
Pages : 412

Book Description
The reach of the car today is almost universal, and its effect on landscapes, cityscapes, cultures indeed, on the very fabric of the modern world is profound. Cars have brought benefits to individuals in terms of mobility and expanded horizons, but the cost has been very high in terms of damage to the environment and the consumption of precious resources. Despite the growing belief that a Faustian price is now being paid for the freedom cars have bestowed on us, we are none the less manufacturing them in ever greater numbers. Autopia is the first book to explore the culture of the motor car in the widest possible sense. Featuring newly commissioned essays by writers, critics, historians, artists and film-makers, as well as reprinting key texts, it examines the effect of the car throughout the world, including the USA, Western and Eastern Europe, Japan, China, Cuba, India and South Africa. In this book the car is treated neither as a technological fetish object nor as an instrument of danger. Instead, it is examined as a hugely important determinant of 20th-century culture, neither wholly good nor an unmitigated disaster, and certainly endlessly fascinating. Contributors include Michael Bracewell, Ziauddin Sardar, Al Rees, Martin Pawley, Donald Richie and Peter Hamilton. Key texts by Marshall Berman, Jane Jacobs, Roland Barthes, Marc Auge and others."

Charging Ahead

Charging Ahead PDF Author: John J. Berger
Publisher: Univ of California Press
ISBN: 9780520216143
Category : Nature
Languages : en
Pages : 428

Book Description
CHARGING AHEAD foretells the world's next great energy transformation--the shift to clean, renewable energy sources. John J. Berger provides a fascinating look at new industries that will make such change possible and the trillion-dollar benefits Americans can enjoy by choosing pollution-free energy and transportation. 30 photos.

The Evolution of Language

The Evolution of Language PDF Author: Andrew D. M. Smith
Publisher: World Scientific
ISBN: 9814295221
Category : Computers
Languages : en
Pages : 553

Book Description
Balancing arbitrariness and systematicity in language evolution / Padraic Monaghan, Morten H. Christiansen, Stanka Fitneva -- Speaker-independent perception of human speech by zebra finches / Verena R. Ohms [und weitere] -- An avian model for language evolution / Irene Pepperberg -- Grooming gestures of chimpanzees in the wild : first insights into meaning and function / Simone Pika, Chris Knight -- The relevance ofthe developmental stress hypothesis to the evolution of language / Anne Pritchard -- Co-evolution of language and social network structure through cultural transmission / Justin Quillinan, Simon Kirby, Kenny Smith -- The origins of sociolinguistic marking and its role in language divergence : an experimental study / Gareth Roberts -- Considering language evolution from birdsong development / Kazutoshi Sasahara [und weitere] -- Semantic bootstrapping of grammar in embodied robots / Yo Sato, Joe Saunders -- Why do wild chimpanzees produce food-associated calls : a case of vocal grooming? / Anne Schel, Klaus Zuberbühler, Katie E. Slocombe -- The importance of exploring non-linguistic functions of human brain language areas for explaining language evolution / P. Thomas Schoenemann -- Language evolution : the view from adult second language learners / Marieke Schouwstra -- The evolution of communication and relevance / Thomas Scoff-Phillips -- Pragmatics not semantics as the basis for clause structure / Thomas Scoff-Phillips [und weitere]

Cars

Cars PDF Author:
Publisher: PediaPress
ISBN:
Category :
Languages : en
Pages : 707

Book Description

The Dynamics of Advertising

The Dynamics of Advertising PDF Author: Jackie Botterill
Publisher: Routledge
ISBN: 1134434936
Category : Business & Economics
Languages : en
Pages : 300

Book Description
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Marketing Briefs

Marketing Briefs PDF Author: Sally Dibb
Publisher: Routledge
ISBN: 1136380515
Category : Business & Economics
Languages : en
Pages : 377

Book Description
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Autocar & Motor

Autocar & Motor PDF Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 392

Book Description

Reading Graphic Design in Cultural Context

Reading Graphic Design in Cultural Context PDF Author: Grace Lees-Maffei
Publisher: Bloomsbury Publishing
ISBN: 135001558X
Category : Design
Languages : en
Pages : 259

Book Description
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Mail Technology

Mail Technology PDF Author: IMechE (Institution of Mechanical Engineers)
Publisher: John Wiley & Sons
ISBN: 9781860583278
Category : Technology & Engineering
Languages : en
Pages : 418

Book Description
Mail Technology Evolution to e-Revolution explores how rapid technological advances and liberalization of the postal world is transforming individuals and business customers' options and expectations.
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