Author: Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 1068
Book Description
International Trade Modelling
Author: m DagenaisPublisher: CRC Press
ISBN: 9780412450006
Category : Business & Economics
Languages : en
Pages : 386
Book Description
In recent years, international trade has become a subject of increaed practical importance and also one of the most intellectually exciting parts of economics. In his introduction to this volume, Paul Krugman outlines why this is so, by analysing the original contribution of the New Trade Theory in interpreting and explaining the observed trade behaviour of the past twenty years. Then follow sections which discuss: formal tests of the New Trade Theory, Price Discrimination and Exchange Rate, as well as New Protectionism, measures of Comparative Advantages and Import Demand in industrialized and developing countries. Some chapters also use GCE models to evaluate Trade Protectionism, while others encompass External Trade within aggregate Disequilibrium Models.
On a Global Mission: The Automobiles of General Motors International Volume 3
Author: Louis F. FouriePublisher: FriesenPress
ISBN: 1460296915
Category : Transportation
Languages : en
Pages : 493
Book Description
Volume One traces the history of Opel and Vauxhall separately from inception through to the 1970s and thereafter collectively to 2015. Special attention is devoted to examining innovative engineering features and the role Opel has taken of providing global platforms for GM. Each model is examined individually and supplemented by exhaustive supporting specification tables. The fascinating history of Saab and Lotus begins with their humble beginnings and examines each model in detail and looks at why these unusual marques came under the GM Banner. Included is a penetrating review of Saab through to its unfortunate demise. Volume Two examines unique models and variations of Chevrolet and Buick manufactured in the Southern Hemisphere and Asia but never offered in North America. Daewoo, Wuling and Baojun are other Asian brands covered in detail. This volume concludes with recording the remarkable early success of Holden and its continued independence through to today. Volume Three covers the smaller assembly operations around the world and the evolution of GM’s export operations. A brief history of Isuzu, Subaru and Suzuki looks at the three minority interests GM held in Asia. The GM North American model specifications are the most comprehensive to be found in a single book. Global and regional sales statistics are included. GM executives and management from around the globe are listed with the roles they held. An index ensures that these volumes serve as the ideal reference source on GM.
American Wheels, Chinese Roads
Author: Michael J. DunnePublisher: John Wiley & Sons
ISBN: 047082865X
Category : Business & Economics
Languages : en
Pages : 211
Book Description
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains. No small part of GM’s success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for—and competes in—the auto industry. GM’s business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future? General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers. China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores.
International Business
Author: Marios KatsioloudesPublisher: Routledge
ISBN: 1136394516
Category : Business & Economics
Languages : en
Pages : 842
Book Description
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
Author: The Automotive Industry and European Integration
Author: A. J. JacobsPublisher: Springer
ISBN: 303017431X
Category : Business & Economics
Languages : en
Pages : 449
Book Description
This book chronicles the divergent growth trends in car production in Belgium and Spain. It delves into how European integration, high wages, and the demise of GM and Ford led to plant closings in Belgium. Next, it investigates how lower wages and the expansion strategies of Western European automakers stimulated expansion in the Spanish auto industry. Finally, it offers three alternate scenarios regarding how further EU expansion and Brexit may potentially reshape the geographic footprint of European car production over the next ten years. In sum, this book utilizes history to help expand the knowledge of scholars and policymakers regarding how European integration and Brexit may impact future auto industry investment for all EU nations.
Planning for Power Advertising
Author: Anand HalvePublisher: SAGE
ISBN: 9780761933540
Category : Business & Economics
Languages : en
Pages : 264
Book Description
This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, it discusses key issues and market realities, many of which are ignored and neglected in developing markets. The structure of this book follows a stepwise process, which starts from the beginning of the advertising planning process to the end product, which is the creative brief. Each chapter discusses a conceptual principle, which is illustrated by relevant examples. Some key issues discussed in this book are: - planning for communication in a context; - Segmentation: studying and understanding the dimensions, demographics, and psychographics of the target group; - Differentiators and Motivators: discovering what can change the consumers' mind; " managing a brand over time, looking at the entire life-cycle of a brand. Each chapter ends with an 'Action Point', which helps the reader to apply the principles discussed through an exercise.
Author: Ernie RubenRecent Developments on Structural Equation Models
Author: Kees van MontfortPublisher: Springer Science & Business Media
ISBN: 9781402019579
Category : Psychology
Languages : en
Pages : 380
Book Description
After Karl Jöreskog's first presentation in 1970, Structural Equation Modelling or SEM has become a main statistical tool in many fields of science. It is the standard approach of factor analytic and causal modelling in such diverse fields as sociology, education, psychology, economics, management and medical sciences. In addition to an extension of its application area, Structural Equation Modelling also features a continual renewal and extension of its theoretical background. The sixteen contributions to this book, written by experts from many countries, present important new developments and interesting applications in Structural Equation Modelling. The book addresses methodologists and statisticians professionally dealing with Structural Equation Modelling to enhance their knowledge of the type of models covered and the technical problems involved in their formulation. In addition, the book offers applied researchers new ideas about the use of Structural Equation Modeling in solving their problems. Finally, methodologists, mathematicians and applied researchers alike are addressed, who simply want to update their knowledge of recent approaches in data analysis and mathematical modelling.
