Author: Stephen Bayley Publisher: Random House ISBN: 1446487644 Category : Business & Economics Languages : en Pages : 303
Book Description
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
Author: Philip Delves Broughton Publisher: Penguin Group ISBN: 9780241959992 Category : Business & Economics Languages : en Pages : 0
Book Description
Philip Delves Broughton has journeyed around the world to meet living legends of sales from all walks of life. Their stories are at once insightful, human and humorous. He reveals the ingredients needed to make a perfect sale, and show us how commercial genius might live in all of us.
Author: Anthony Sullivan Publisher: Da Capo Lifelong Books ISBN: 0738220078 Category : Business & Economics Languages : en Pages : 225
Book Description
TV's most popular pitchman reveals the secrets of pitching to get what you want in virtually any situation. Anthony "Sully" Sullivan went from selling car washers in rainy Welsh street markets to selling to audiences of millions around the world as the face of OxiClean. How did he do it? Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those qualities alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essential techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling). For the first time ever, Sullivan reveals the secrets behind his seemingly superhuman ability to persuade others--even if they start out regarding you with suspicion or even hostility. Do it right and you'll change minds, open doors, get opportunities, turn adversaries into allies, make more money, and gain the kind of confidence that makes other people want to know you. From the first Pitch Power ("Know Your Acceptable Outcomes") to the last ("Finish with Confidence")--with invaluable strategies along the way on using your flubs to get a laugh, how to deal with push-back, and more--Sullivan reveals that pitching is all about engaging a person face-to-face and eye-to-eye so they feel like you're speaking directly to them, even if there are fifty other people in the room. It's turning a crowd of strangers with their arms folded into a legion of fans ready to say "yes" enthusiastically to whatever you propose, what Anthony Sullivan calls fierce agreement. It's the power to get the job, get the girl (or guy), get the part, make money, get better service, advance your career--do just about anything you want to do.
Author: Ronald M. Shapiro Publisher: Penguin ISBN: 0142181226 Category : Business & Economics Languages : en Pages : 274
Book Description
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.
Author: George Gmelch Publisher: U of Nebraska Press ISBN: 9780803233867 Category : Sports & Recreation Languages : en Pages : 276
Book Description
From the spark of ambition to play baseball professionally to the necessity of reinventing life after baseball, the anthropologist and former Minor Leaguer George Gmelch describes the lives of the men who work at America's national game. Twenty-four years after his own final road trip as a minor leaguer, Gmelch went back on the road with ballplayers, this time with a pen and pad to record the details of life around the diamond. Drawing on more than one hundred interviews with Major and Minor League players, coaches, and managers, Gmelch explores players' experiences throughout their careers: being scouted, becoming a rookie, moving through or staying in the Minors, preparing mentally and physically to play day after day, coping with slumps and successes, and facing retirement. He examines the ballplayers' routines and rituals, describes their joys and frustrations, and investigates the roles of wives, fans, and groupies in their lives. Based on his own experience as a player in the 1960s, Gmelch charts the life cycle of the modern professional ballplayer and makes perceptive comparisons to a previous generation of players.
Author: Nick Hornby Publisher: Penguin UK ISBN: 0141926546 Category : Biography & Autobiography Languages : en Pages : 229
Book Description
*WINNER OF THE WILLIAM HILL SPORTS BOOK OF THE YEAR* Fever Pitch is Nick Hornby's million-copy-selling, award-winnning football classic 'A spanking 7-0 away win of a football book. . . inventive, honest, funny, heroic, charming' Independent For many people watching football is mere entertainment, to some it's more like a ritual; but to others, its highs and lows provide a narrative to life itself. But, for Nick Hornby, his devotion to the game has provided one of few constants in a life where the meaningful things - like growing up, leaving home and forming relationships, both parental and romantic - have rarely been as simple or as uncomplicated as his love for Arsenal. Brimming with wit and honesty, Fever Pitch, catches perfectly what it really means to be a football fan - and in doing so, what it means to be a man. 'Hornby has put his finger on truths that have been unspoken for generations' Irish Times 'Funny, wise and true' Roddy Doyle
Author: Rick Ankiel Publisher: PublicAffairs ISBN: 1610396871 Category : Biography & Autobiography Languages : en Pages : 227
Book Description
Rick Ankiel had the talent to be one of the best pitchers ever. Then, one day, he lost it. The Phenomenon is the story of how St. Louis Cardinals prodigy Rick Ankiel lost his once-in-a-generation ability to pitch -- not due to an injury or a bolt of lightning, but a mysterious anxiety condition widely known as "the Yips." It came without warning, in the middle of a playoff game, with millions of people watching. And it has never gone away. Yet the true test of Ankiel's character came not on the mound, but in the long days and nights that followed as he searched for a way to get back in the game. For four and a half years, he fought the Yips with every arrow in his quiver: psychotherapy, medication, deep-breathing exercises, self-help books, and, eventually, vodka. And then, after reconsidering his whole life at the age of twenty-five, Ankiel made an amazing turnaround: returning to the Major Leagues as a hitter and playing seven successful seasons. This book is an incredible story about a universal experience -- pressure -- and what happened when a person on the brink had to make a choice about who he was going to be.
Author: Megan Rapinoe Publisher: Penguin ISBN: 1984881175 Category : Biography & Autobiography Languages : en Pages : 240
Book Description
An instant New York Times bestseller! “Rapinoe's 'signature pose' from the 2019 FIFA Women's World Cup is synonymous to the feeling we got when finishing this book: heart full, arms wide and ready to take up space in this world.”—USA Today Megan Rapinoe, Olympic gold medalist and two-time Women's World Cup champion, reveals for the first time her life both on and off the field. Guided by her personal journey into social justice, brimming with humor, humanity, and joy, she urges all of us to ask ourselves, What will you do with your one life? Only four years old when she kicked her first soccer ball, Megan Rapinoe developed a love – and clear talent – for the game at a young age. But it was her parents who taught her that winning was much less important than how she lived her life. From childhood on, Rapinoe always did what she could to stand up for what was right—even if it meant going up against people who disagreed. In One Life, Megan Rapinoe invites readers on a remarkable journey, looking back on both her victories and her failures, and pulls back the curtain on events we know only from the headlines. After the 2011 World Cup, discouraged by how few athletes were open about their sexuality, Rapinoe decided to come out publicly as gay and use her platform to advocate for marriage equality. Recognizing the power she had to bring attention to critical issues, in 2016 she took a knee during the national anthem in solidarity with former NFL player Colin Kaepernick to protest racial injustice and police brutality—the first high-profile white athlete to do so. The backlash was immediate, but it couldn’t compare to the overwhelming support. Rapinoe became a force of change. Here for the first time, Rapinoe reflects upon some of the most pivotal moments in her life and career – from her realization in college that she was gay, through the disputes with soccer coaches and officials over her decision to kneel, to the first time she met her now-fiancé WNBA champion Sue Bird, and up through suing the US Soccer Federation over gender discrimination and equal pay. Throughout, Rapinoe makes clear the obligation we all have to speak up, and the impact each of us can have on our communities. Deeply personal and inspiring, One Life reveals that real, concrete change lies within all of us, and asks: If we all have the same resource—this one precious life, made up of the decisions we make every day—what are you going to do? "One Life makes it clear that Rapinoe’s greatest accomplishments may ultimately come away from the soccer pitch. She’s a new kind of American hero."—San Francisco Chronicle
Author: Peter Coughter Publisher: Springer ISBN: 1137512334 Category : Business & Economics Languages : en Pages : 240
Book Description
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author: Don Peppers Publisher: National Geographic Books ISBN: 0385507534 Category : Business & Economics Languages : en Pages : 0
Book Description
Learn How To Get Everything You Want And More In The Ultimate Book On The Not-So-Gentle Art Of Persuasion From Don Peppers, Pitchman Extraordinaire And Author Of The One-To-One Future (46,000 Sold). In business, a pitch is a closed-end, winner-take-all contest. It involves one prospective customer and two or more hopeful suppliers, each struggling to defeat the others and win the account. Sometimes the business is won on the basis of price, but often -- especially where professional services are concerned -- the determining factor is intangible. Who, the client wants to know, will fight hardest for me in court, come up with the most inspired ad campaign, bring my products to the most new markets? In Life's A Pitch... And Then You Buy, Don Peppers shows us how to craft a pitch that is guaranteed to simultaneously win the confidence (and business) of prospective clients and defeat the competition. Peppers's fail-safe system teaches mastery of three levels of the pitch: salesmanship, psychology, and game theory. Peppers believes that the strongest pitches appeal to a person's emotional makeup and the very subtle, extremely personal "hot buttons" that make each of us into feeling and thinking creatures. Peppers shows how you can design pitches that capture your clients' hearts and throw your competition off balance at the same time. In fast-paced prose, Peppers covers all the bases, including: overcoming objections, seeing eye-to-eye with your prospects, speaking the customer's language, prospecting, and follow-up. No matter what field you're in, Peppers's lessons will help you master the art of persuasion.
Proudly powered by WordPress |
Theme: Rits Blog by Crimson Themes.
Author: Stephen Bayley
Author: Philip Delves Broughton
Author: Anthony Sullivan
Author: Ronald M. Shapiro
Author: George Gmelch
Author: Nick Hornby
Author: Rick Ankiel
Author: Megan Rapinoe
Author: Peter Coughter
Author: Don Peppers