Graphic Design Theory

Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
Category : Design
Languages : en
Pages : 153

Book Description
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Digital Design Theory

Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616894954
Category : Design
Languages : en
Pages : 156

Book Description
Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.

Graphic Design Theory

Author: Meredith Davis
Publisher:
ISBN: 9780500290491
Category : Commercial art
Languages : en
Pages : 0

Book Description
Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice.

Digital Design for Print and Web

Author: John DiMarco
Publisher: John Wiley & Sons
ISBN: 0470639199
Category : Design
Languages : en
Pages : 405

Book Description
The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

Digital Design Media

Author: William J. Mitchell
Publisher: John Wiley & Sons
ISBN: 9780471286660
Category : Architecture
Languages : en
Pages : 516

Book Description
In Digital Design Media, Second Edition, architects and related design professionals will find a complete conceptual guide to the multidimensional world of computer-aided design. In contrast to the many books that describe how to use particular programs (and which therefore go out of date very quickly), Digital Design Media constructs a lasting theoretical framework, which will make it easier to understand a great number of programs—existing and future—as a whole. Clear structure, numerous historical references, and hundreds of illustrations make this framework both accessible to the nontechnical professional and broadening for the experienced computer-aided designer. The book will be especially valuable to anyone who is ready to expand their work in CAD beyond production drafting systems. The new second edition adds chapters one merging technologies, such as the Internet, but the book’s original content is as valid as ever. Thousands of design students and practitioners have made this book a standard.

Introduction to Graphic Design Methodologies and Processes

Author: John Bowers
Publisher: John Wiley & Sons
ISBN: 1118157516
Category : Design
Languages : en
Pages : 149

Book Description
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.

Modern Digital Design and Switching Theory

Author: Eugene D. Fabricius
Publisher: CRC Press
ISBN: 9780849342127
Category : Computers
Languages : en
Pages : 492

Book Description
Modern Digital Design and Switching Theory is an important text that focuses on promoting an understanding of digital logic and the computer programs used in the minimization of logic expressions. Several computer approaches are explained at an elementary level, including the Quine-McCluskey method as applied to single and multiple output functions, the Shannon expansion approach to multilevel logic, the Directed Search Algorithm, and the method of Consensus. Chapters 9 and 10 offer an introduction to current research in field programmable devices and multilevel logic synthesis. Chapter 9 covers more advanced topics in programmed logic devices, including techniques for input decoding and Field-Programmable Gate Arrays (FPGAs). Chapter 10 includes a discussion of boolean division, kernels and factoring, boolean tree structures, rectangle covering, binary decision diagrams, and if-then-else operators. Computer algorithms covered in these two chapters include weak division, iterative weak division, and kernel extraction by tabular methods and by rectangle covering theory. Modern Digital Design and Switching Theory is an excellent textbook for electrical and computer engineering students, in addition to a worthwhile reference for professionals working with integrated circuits.

The Graphic Design Idea Book

Author: Gail Anderson
Publisher: Laurence King Publishing
ISBN: 1780679939
Category : Design
Languages : en
Pages : 128

Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Principles of Modern Digital Design

Author: Parag K. Lala
Publisher: John Wiley & Sons
ISBN: 0470072962
Category : Computers
Languages : en
Pages : 450

Book Description
PRINCIPLES OF MODERN DIGITAL DESIGN FROM UNDERLYING PRINCIPLES TO IMPLEMENTATION—A THOROUGH INTRODUCTION TO DIGITAL LOGIC DESIGN With this book, readers discover the connection between logic design principles and theory and the logic design and optimization techniques used in practice. Therefore, they not only learn how to implement current design techniques, but also how these techniques were developed and why they work. With a deeper understanding of the underlying principles, readers become better problem-solvers when faced with new and difficult digital design challenges. Principles of Modern Digital Design begins with an examination of number systems and binary code followed by the fundamental concepts of digital logic. Next, readers advance to combinational logic design. Armed with this foundation, they are then introduced to VHDL, a powerful language used to describe the function of digital circuits and systems. All the major topics needed for a thorough understanding of modern digital design are presented, including: Fundamentals of synchronous sequential circuits and synchronous sequential circuit design Combinational logic design using VHDL Counter design Sequential circuit design using VHDL Asynchronous sequential circuits VHDL-based logic design examples are provided throughout the book to illustrate both the underlying principles and practical design applications. Each chapter is followed by exercises that enable readers to put their skills into practice by solving realistic digital design problems. An accompanying website with Quartus II software enables readers to replicate the book’s examples and perform the exercises. This book can be used for either a two- or one-semester course for undergraduate students in electrical and computer engineering and computer science. Its thorough explanation of theory, coupled with examples and exercises, enables both students and practitioners to master and implement modern digital design techniques with confidence.

Digital Foundations

Author: xtine burrough
Publisher: Peachpit Press
ISBN: 0132104237
Category :
Languages : en
Pages : 563

Book Description
Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.