Author: J. E. Ford Publisher: Independently Published ISBN: 9781729136515 Category : Internet in public relations Languages : en Pages : 110
Book Description
Social media marketing is not an option anymore. Your customers--no matter who they are--expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends and their strategies will be outdated by the time the company has mastered them. To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nicholas Johnson Publisher: FT Press ISBN: 0134084594 Category : Business & Economics Languages : en Pages : 309
Book Description
Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.
Author: Cherniece J. Plume Publisher: Chandos Publishing ISBN: 008101757X Category : Computers Languages : en Pages : 184
Book Description
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media
Author: Maria Johnsen Publisher: Maria Johnsen ISBN: 1976001064 Category : Business & Economics Languages : en Pages : 348
Book Description
Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.
Author: Christine Greenhow Publisher: MIT Press ISBN: 0262034476 Category : Computers Languages : en Pages : 267
Book Description
How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of education? What controversies surround the integration of social media in students' lives? The past decade has brought increased access to new media, and with this, new opportunities and challenges for education. In this book, leading scholars from education, law, communications, sociology, and cultural studies explore the digital transformation now taking place in a variety of educational contexts. The contributors examine such topics as social media usage in schools, online youth communities, and distance learning in developing countries; the disruption of existing educational models of how knowledge is created and shared; privacy; accreditation; and the tension between the new ease of sharing and copyright laws. Case studies examine teaching media in K-12 schools and at universities; tuition-free, open education powered by social media, as practiced by University of the People; new financial models for higher education; the benefits and challenges of MOOCS (Massive Open Online Courses); social media and teacher education; and the civic and individual advantages of teens' participatory play.
Author: Alfonso Asensio Publisher: Business Expert Press ISBN: 1947843044 Category : Business & Economics Languages : en Pages : 102
Book Description
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.
Author: Aleksej Heinze Publisher: Taylor & Francis ISBN: 1317422120 Category : Business & Economics Languages : en Pages : 346
Book Description
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Author: Brian Solis Publisher: John Wiley & Sons ISBN: 1118072790 Category : Business & Economics Languages : en Pages : 341
Book Description
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Proudly powered by WordPress |
Theme: Rits Blog by Crimson Themes.
Author: J. E. Ford
Author: Nripendra P. Rana
Author: Nicholas Johnson
Author: Cherniece J. Plume
Author: Maria Johnsen
Author: Christine Greenhow
Author: Alfonso Asensio
Author: Jon Wuebben
Author: Aleksej Heinze
Author: Brian Solis