Author: United States. Department of the ArmyPublisher:
ISBN:
Category : Airplanes
Languages : en
Pages : 158
Book Description
Author: Jeffrey GitomerGRASPED Brand Attitude Formation and Change
Author: Steven BroughPublisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 35
Book Description
"GRASPED: Brand Attitude Formation and Change" delves into the vital processes of how brands are perceived and how these perceptions evolve over time. It adeptly combines theoretical frameworks with real-world examples, offering readers insightful strategies for influencing brand attitudes positively. The document's strength lies in its ability to clarify complex marketing dynamics in an engaging and understandable manner, making it an indispensable guide for marketers dedicated to shaping and sustaining brand loyalty. The uniqueness of "GRASPED: Brand Attitude Formation and Change" is its in-depth analysis combined with practical application, focusing on the transformative power of brand perception. It provides a rare blend of academic insight and actionable strategies, making it essential for marketers aiming to navigate the complexities of brand evolution and maintain a competitive edge in a constantly changing market environment.
Author: United States. Department of the Air ForceThe Psychology of Attitudes and Attitude Change
Author: Gregory R. MaioPublisher: SAGE Publications
ISBN: 141292975X
Category : Psychology
Languages : en
Pages : 289
Book Description
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
The Winning Attitude
Author: John C. MaxwellPublisher: Thomas Nelson
ISBN: 9780785275350
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Using insights from the Bible, dynamic pastor and motivational speaker Maxwell gives detailed steps for developing the attitude of mind which brings peace, courage, and success--to help turn problems into opportunities.
Attitude Structure and Function
Author: Anthony R. PratkanisPublisher: Psychology Press
ISBN: 131776658X
Category : Psychology
Languages : en
Pages : 477
Book Description
Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.
Attitude Is All You Need! Second Edition
Author: Kevin Everett FitzMauricePublisher: FitzMaurice Publishers
ISBN: 1878693220
Category : Body, Mind & Spirit
Languages : en
Pages : 185
Book Description
“He is an independent thinker and I would advise you to read some of his books, particularly Attitude Is All You Need! It will help you control your anxiety and overcome other emotional problems”—Albert Ellis, Ph.D. The founder of Rational Emotive Behavior Therapy (REBT), Albert Ellis, was voted the second-most influential psychologist of all time by the American Psychological Association (APA). Dr. Ellis devoted a chapter to Attitude Is All You Need! in his book How to Control Your Anxiety Before It Controls You. To be concise, the book is about Attitude Power (AP). From reading it, you will discover how to increase your Attitude Power, and how to decrease your attitude weaknesses and deficiencies. Don’t you think the time and energy spent on improving your mental health is worth the benefits to your relationships and career?
Author: Paul Vincent JenkinsonBeyond Level Three (Part A)
Author: Amin Abu-AyyashPublisher: World Heritage Publishers Ltd
ISBN: 6144131183
Category : Juvenile Nonfiction
Languages : en
Pages : 176
Book Description
What is special about Beyond? • Motivating themes • Real-world issues • Cultural exposure • Communicative spirit • Interactive procedure Beyond is all that you need! Components • Student’s multi-skill course book • Student’s composition and grammar course book • Student’s activity CD • Teacher’s guide • Teacher’s audio input CD
