The Long and the Short of It (International edition)

Author: John Kay
Publisher: Profile Books
ISBN: 1782832696
Category : Business & Economics
Languages : en
Pages : 266

Book Description
The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. The Long and the Short of It provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own. In this new, wholly updated edition of The Long and the Short of It, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

Obliquity

Author: John Kay
Publisher: Profile Books
ISBN: 1847651852
Category : Business & Economics
Languages : en
Pages : 225

Book Description
If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.

The Long and the Short of It

Author: Jonathan Silvertown
Publisher: University of Chicago Press
ISBN: 022607210X
Category : Science
Languages : en
Pages : 203

Book Description
“[A] whimsical book on aging . . . the author mixes art, science, and humor to brew a highly readable concoction, presenting one aging theory after another.” —Publishers Weekly Everything that lives will die. That’s the fundamental fact of life. But not everyone dies at the same age: people vary wildly in their patterns of aging and their life spans—and that variation is nothing compared to what’s found in other animal and plant species. With The Long and the Short of It, biologist and writer Jonathan Silvertown offers readers a witty and fascinating tour through the scientific study of longevity and aging. Dividing his daunting subject by theme—death, life span, aging, heredity, evolution, and more—Silvertown draws on the latest scientific developments to paint a picture of what we know about how life span, senescence, and death vary within and across species. At every turn, he addresses fascinating questions that have far-reaching implications: What causes aging, and what determines the length of an individual life? What changes have caused the average human life span to increase so dramatically—fifteen minutes per hour—in the past two centuries? If evolution favors those who leave the most descendants, why haven’t we evolved to be immortal? The answers to these puzzles and more emerge from close examination of the whole natural history of life span and aging, from fruit flies, nematodes, redwoods, and much more. The Long and the Short of It pairs a perpetually fascinating topic with a wholly engaging writer, and the result is a supremely accessible book that will reward curious readers of all ages. “Captivating and enlightening.” —The New York Times Well Blog

Other People's Money

Author: John Kay
Publisher: PublicAffairs
ISBN: 1610396049
Category : Business & Economics
Languages : en
Pages : 296

Book Description
The finance sector of Western economies is too large and attracts too many of the smartest college graduates. Financialization over the past three decades has created a structure that lacks resilience and supports absurd volumes of trading. The finance sector devotes too little attention to the search for new investment opportunities and the stewardship of existing ones, and far too much to secondary-market dealing in existing assets. Regulation has contributed more to the problems than the solutions. Why? What is finance for? John Kay, with wide practical and academic experience in the world of finance, understands the operation of the financial sector better than most. He believes in good banks and effective asset managers, but good banks and effective asset managers are not what he sees. In a dazzling and revelatory tour of the financial world as it has emerged from the wreckage of the 2008 crisis, Kay does not flinch in his criticism: we do need some of the things that Citigroup and Goldman Sachs do, but we do not need Citigroup and Goldman to do them. And many of the things done by Citigroup and Goldman do not need to be done at all. The finance sector needs to be reminded of its primary purpose: to manage other people's money for the benefit of businesses and households. It is an aberration when the some of the finest mathematical and scientific minds are tasked with devising algorithms for the sole purpose of exploiting the weakness of other algorithms for computerized trading in securities. To travel further down that road leads to ruin. A Financial Times Book of the Year, 2015 An Economist Best Book of the Year, 2015 A Bloomberg Best Book of the Year, 2015

The Long and the Short of It

Author: Graeme Donald
Publisher: Michael O'Mara Books
ISBN: 1782436235
Category : Mathematics
Languages : en
Pages : 175

Book Description
We've always measured the world around us, from how big things are, to how fast they go, how much they're worth and practically everything in between. But who decided how we do it, and why?

What Can I Do?

Author: David Livermore
Publisher: Zondervan
ISBN: 0310589606
Category : Religion
Languages : en
Pages : 211

Book Description
While “missions” used to be the territory of experts and missionary professionals, globalization has made the issues and needs of our world accessible to average Americans. Many American Christians feel overwhelmed by the scope of the brokenness in the world and conclude all they can do is go on with their lives. Others respond by giving and praying, and still others want to do more. What Can I Do shows that global mission is something we all can be part of in tangible ways. And while that might include going on a short term mission trip or providing financial support, there are many more ongoing and holistic forms of engagement. This book helps readers see that the roles they already have—business leader, scientist, teacher, student, parent, or neighbor—can provide ways to engage in global mission. Mission is what we were created to do. It includes evangelistically calling people to follow Jesus wherever we go, whatever we do. But it’s more than that. This book will help us explore the way our ordinary, everyday tasks of work and life can be part of God’s mission to heal a broken world.

The Long and the Short of It

Author: Les Binet
Publisher:
ISBN: 9780852941348
Category : Marketing
Languages : en
Pages : 0

Book Description

The Short, the Long and the Tall

Author: Jeffrey Archer
Publisher: St. Martin's Press
ISBN: 1466871377
Category : Fiction
Languages : en
Pages : 336

Book Description
New York Times #1 bestselling author Jeffrey Archer, a master of the short-story form, joins forces with renowned illustrator Paul Cox to re-imagine twenty of his most popular and fêted short stories alongside beautifully rendered watercolor illustrations in The Short, The Long and the Tall. Find out what happens to the hapless young detective from Naples who travels to an Italian hillside town to solve a murder and ends up falling in love; and the pretentious schoolboy whose discovery of the origins of his father’s wealth changes his life forever. Revel in the stories of the woman who dares to challenge the men at her Ivy League university during the 1930s, and another young woman who thumbs a lift and has an encounter she will never forget. Discover the haunting story about four men whose characters are tested to the point of death. Finally, a short parable about how pointless war is, and how decent people are caught up in the crossfire of their leaders’ ambitions. This will be a must-buy for dedicated fans of the work of both author and illustrator, and includes the following short stories: Never Stop on the Motorway Cheap at Half the Price Who Killed the Mayor? It Can’t be October Already Stuck on You The Grass is Always Greener The Queen’s Birthday Telegram Clean Sweep Ignatius The First Miracle Caste Off A Wasted Hour Just Good Friends Christina Rosenthal A Gentleman and a Scholar The Road to Damascus Old Love A Good Toss to Lose One Man’s Meat Endgame Confession

The Long and The Short of It

Author: Gary Wolstenholme
Publisher: Kings Road Publishing
ISBN: 1843589893
Category : Biography & Autobiography
Languages : en
Pages : 240

Book Description
Gary Wolstenholme has dedicated his life to amateur golf, winning The Amateur Championship twice and becoming Great Britain and Ireland's leading point scorer in the Walker Cup. He has recently turned professional and intends to play on the European Seniors Tour. He lives near Morecambe.

The Long and Short of It

Author: Gary Morson
Publisher: Stanford University Press
ISBN: 0804781893
Category : Literary Criticism
Languages : en
Pages : 296

Book Description
Brevity may be the soul of wit, but it is also much more. In this exploration of the shortest literary works—wise sayings, proverbs, witticisms, sardonic observations about human nature, pithy evocations of mystery, terse statements regarding ultimate questions—Gary Saul Morson argues passionately for the importance of these short genres not only to scholars but also to general readers. We are fascinated by how brief works evoke a powerful sense of life in a few words, which is why we browse quotation anthologies and love to repeat our favorites. Arguing that all short genres are short in their own way, Morson explores the unique form of brevity that each of them develops. Apothegms (Heraclitus, Lao Tzu, Wittgenstein) describe the universe as ultimately unknowable, offering not answers but ever deeper questions. Dicta (Spinoza, Marx, Freud) create the sense that unsolvable enigmas have at last been resolved. Sayings from sages and sacred texts assure us that goodness is rewarded, while sardonic maxims (Ecclesiastes, Nietzsche, George Eliot) uncover the self-deceptions behind such comforting illusions. Just as witticisms display the power of mind, "witlessisms" (William Spooner, Dan Quayle, the persona assumed by Mark Twain) astonish with their spectacular stupidity. Nothing seems further from these short works than novels and epics, but the shortest genres often set the tone for longer ones, which, in turn, contain brilliant examples of short forms. Morson shows that short genres contribute important insights into the history of literature and philosophical thought. Once we grasp the role of aphorisms in Herodotus, Samuel Johnson, Dostoevsky, and even Tolstoy, we see their masterpieces in an entirely new light.