Author: Nataraj Dasgupta
Publisher: Packt Publishing Ltd
ISBN: 1783554401
Category : Computers
Languages : en
Pages : 402
Book Description
Get command of your organizational Big Data using the power of data science and analytics Key Features A perfect companion to boost your Big Data storing, processing, analyzing skills to help you take informed business decisions Work with the best tools such as Apache Hadoop, R, Python, and Spark for NoSQL platforms to perform massive online analyses Get expert tips on statistical inference, machine learning, mathematical modeling, and data visualization for Big Data Book Description Big Data analytics relates to the strategies used by organizations to collect, organize and analyze large amounts of data to uncover valuable business insights that otherwise cannot be analyzed through traditional systems. Crafting an enterprise-scale cost-efficient Big Data and machine learning solution to uncover insights and value from your organization's data is a challenge. Today, with hundreds of new Big Data systems, machine learning packages and BI Tools, selecting the right combination of technologies is an even greater challenge. This book will help you do that. With the help of this guide, you will be able to bridge the gap between the theoretical world of technology with the practical ground reality of building corporate Big Data and data science platforms. You will get hands-on exposure to Hadoop and Spark, build machine learning dashboards using R and R Shiny, create web-based apps using NoSQL databases such as MongoDB and even learn how to write R code for neural networks. By the end of the book, you will have a very clear and concrete understanding of what Big Data analytics means, how it drives revenues for organizations, and how you can develop your own Big Data analytics solution using different tools and methods articulated in this book. What you will learn - Get a 360-degree view into the world of Big Data, data science and machine learning - Broad range of technical and business Big Data analytics topics that caters to the interests of the technical experts as well as corporate IT executives - Get hands-on experience with industry-standard Big Data and machine learning tools such as Hadoop, Spark, MongoDB, KDB+ and R - Create production-grade machine learning BI Dashboards using R and R Shiny with step-by-step instructions - Learn how to combine open-source Big Data, machine learning and BI Tools to create low-cost business analytics applications - Understand corporate strategies for successful Big Data and data science projects - Go beyond general-purpose analytics to develop cutting-edge Big Data applications using emerging technologies Who this book is for The book is intended for existing and aspiring Big Data professionals who wish to become the go-to person in their organization when it comes to Big Data architecture, analytics, and governance. While no prior knowledge of Big Data or related technologies is assumed, it will be helpful to have some programming experience.
Big Data Analytics
Author: Kim H. Pries
Publisher: CRC Press
ISBN: 1482234521
Category : Computers
Languages : en
Pages : 576
Book Description
With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif
Publisher: CRC Press
ISBN: 1482234521
Category : Computers
Languages : en
Pages : 576
Book Description
With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif
Big Data in Practice
Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119231396
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Publisher: John Wiley & Sons
ISBN: 1119231396
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Practical Data Analysis
Author: Hector Cuesta
Publisher: Packt Publishing Ltd
ISBN: 1785286668
Category : Computers
Languages : en
Pages : 330
Book Description
A practical guide to obtaining, transforming, exploring, and analyzing data using Python, MongoDB, and Apache Spark About This Book Learn to use various data analysis tools and algorithms to classify, cluster, visualize, simulate, and forecast your data Apply Machine Learning algorithms to different kinds of data such as social networks, time series, and images A hands-on guide to understanding the nature of data and how to turn it into insight Who This Book Is For This book is for developers who want to implement data analysis and data-driven algorithms in a practical way. It is also suitable for those without a background in data analysis or data processing. Basic knowledge of Python programming, statistics, and linear algebra is assumed. What You Will Learn Acquire, format, and visualize your data Build an image-similarity search engine Generate meaningful visualizations anyone can understand Get started with analyzing social network graphs Find out how to implement sentiment text analysis Install data analysis tools such as Pandas, MongoDB, and Apache Spark Get to grips with Apache Spark Implement machine learning algorithms such as classification or forecasting In Detail Beyond buzzwords like Big Data or Data Science, there are a great opportunities to innovate in many businesses using data analysis to get data-driven products. Data analysis involves asking many questions about data in order to discover insights and generate value for a product or a service. This book explains the basic data algorithms without the theoretical jargon, and you'll get hands-on turning data into insights using machine learning techniques. We will perform data-driven innovation processing for several types of data such as text, Images, social network graphs, documents, and time series, showing you how to implement large data processing with MongoDB and Apache Spark. Style and approach This is a hands-on guide to data analysis and data processing. The concrete examples are explained with simple code and accessible data.
Publisher: Packt Publishing Ltd
ISBN: 1785286668
Category : Computers
Languages : en
Pages : 330
Book Description
A practical guide to obtaining, transforming, exploring, and analyzing data using Python, MongoDB, and Apache Spark About This Book Learn to use various data analysis tools and algorithms to classify, cluster, visualize, simulate, and forecast your data Apply Machine Learning algorithms to different kinds of data such as social networks, time series, and images A hands-on guide to understanding the nature of data and how to turn it into insight Who This Book Is For This book is for developers who want to implement data analysis and data-driven algorithms in a practical way. It is also suitable for those without a background in data analysis or data processing. Basic knowledge of Python programming, statistics, and linear algebra is assumed. What You Will Learn Acquire, format, and visualize your data Build an image-similarity search engine Generate meaningful visualizations anyone can understand Get started with analyzing social network graphs Find out how to implement sentiment text analysis Install data analysis tools such as Pandas, MongoDB, and Apache Spark Get to grips with Apache Spark Implement machine learning algorithms such as classification or forecasting In Detail Beyond buzzwords like Big Data or Data Science, there are a great opportunities to innovate in many businesses using data analysis to get data-driven products. Data analysis involves asking many questions about data in order to discover insights and generate value for a product or a service. This book explains the basic data algorithms without the theoretical jargon, and you'll get hands-on turning data into insights using machine learning techniques. We will perform data-driven innovation processing for several types of data such as text, Images, social network graphs, documents, and time series, showing you how to implement large data processing with MongoDB and Apache Spark. Style and approach This is a hands-on guide to data analysis and data processing. The concrete examples are explained with simple code and accessible data.
Creating Value with Big Data Analytics
Author: Peter C. Verhoef
Publisher: Routledge
ISBN: 1317561929
Category : Business & Economics
Languages : en
Pages : 339
Book Description
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Publisher: Routledge
ISBN: 1317561929
Category : Business & Economics
Languages : en
Pages : 339
Book Description
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Hands-On Big Data Analytics with PySpark
Author: Rudy Lai
Publisher: Packt Publishing Ltd
ISBN: 1838648836
Category : Computers
Languages : en
Pages : 172
Book Description
Use PySpark to easily crush messy data at-scale and discover proven techniques to create testable, immutable, and easily parallelizable Spark jobs Key FeaturesWork with large amounts of agile data using distributed datasets and in-memory cachingSource data from all popular data hosting platforms, such as HDFS, Hive, JSON, and S3Employ the easy-to-use PySpark API to deploy big data Analytics for productionBook Description Apache Spark is an open source parallel-processing framework that has been around for quite some time now. One of the many uses of Apache Spark is for data analytics applications across clustered computers. In this book, you will not only learn how to use Spark and the Python API to create high-performance analytics with big data, but also discover techniques for testing, immunizing, and parallelizing Spark jobs. You will learn how to source data from all popular data hosting platforms, including HDFS, Hive, JSON, and S3, and deal with large datasets with PySpark to gain practical big data experience. This book will help you work on prototypes on local machines and subsequently go on to handle messy data in production and at scale. This book covers installing and setting up PySpark, RDD operations, big data cleaning and wrangling, and aggregating and summarizing data into useful reports. You will also learn how to implement some practical and proven techniques to improve certain aspects of programming and administration in Apache Spark. By the end of the book, you will be able to build big data analytical solutions using the various PySpark offerings and also optimize them effectively. What you will learnGet practical big data experience while working on messy datasetsAnalyze patterns with Spark SQL to improve your business intelligenceUse PySpark's interactive shell to speed up development timeCreate highly concurrent Spark programs by leveraging immutabilityDiscover ways to avoid the most expensive operation in the Spark API: the shuffle operationRe-design your jobs to use reduceByKey instead of groupByCreate robust processing pipelines by testing Apache Spark jobsWho this book is for This book is for developers, data scientists, business analysts, or anyone who needs to reliably analyze large amounts of large-scale, real-world data. Whether you're tasked with creating your company's business intelligence function or creating great data platforms for your machine learning models, or are looking to use code to magnify the impact of your business, this book is for you.
Publisher: Packt Publishing Ltd
ISBN: 1838648836
Category : Computers
Languages : en
Pages : 172
Book Description
Use PySpark to easily crush messy data at-scale and discover proven techniques to create testable, immutable, and easily parallelizable Spark jobs Key FeaturesWork with large amounts of agile data using distributed datasets and in-memory cachingSource data from all popular data hosting platforms, such as HDFS, Hive, JSON, and S3Employ the easy-to-use PySpark API to deploy big data Analytics for productionBook Description Apache Spark is an open source parallel-processing framework that has been around for quite some time now. One of the many uses of Apache Spark is for data analytics applications across clustered computers. In this book, you will not only learn how to use Spark and the Python API to create high-performance analytics with big data, but also discover techniques for testing, immunizing, and parallelizing Spark jobs. You will learn how to source data from all popular data hosting platforms, including HDFS, Hive, JSON, and S3, and deal with large datasets with PySpark to gain practical big data experience. This book will help you work on prototypes on local machines and subsequently go on to handle messy data in production and at scale. This book covers installing and setting up PySpark, RDD operations, big data cleaning and wrangling, and aggregating and summarizing data into useful reports. You will also learn how to implement some practical and proven techniques to improve certain aspects of programming and administration in Apache Spark. By the end of the book, you will be able to build big data analytical solutions using the various PySpark offerings and also optimize them effectively. What you will learnGet practical big data experience while working on messy datasetsAnalyze patterns with Spark SQL to improve your business intelligenceUse PySpark's interactive shell to speed up development timeCreate highly concurrent Spark programs by leveraging immutabilityDiscover ways to avoid the most expensive operation in the Spark API: the shuffle operationRe-design your jobs to use reduceByKey instead of groupByCreate robust processing pipelines by testing Apache Spark jobsWho this book is for This book is for developers, data scientists, business analysts, or anyone who needs to reliably analyze large amounts of large-scale, real-world data. Whether you're tasked with creating your company's business intelligence function or creating great data platforms for your machine learning models, or are looking to use code to magnify the impact of your business, this book is for you.
Big Data Analytics with Hadoop 3
Author: Sridhar Alla
Publisher: Packt Publishing Ltd
ISBN: 1788624955
Category : Computers
Languages : en
Pages : 471
Book Description
Explore big data concepts, platforms, analytics, and their applications using the power of Hadoop 3 Key Features Learn Hadoop 3 to build effective big data analytics solutions on-premise and on cloud Integrate Hadoop with other big data tools such as R, Python, Apache Spark, and Apache Flink Exploit big data using Hadoop 3 with real-world examples Book Description Apache Hadoop is the most popular platform for big data processing, and can be combined with a host of other big data tools to build powerful analytics solutions. Big Data Analytics with Hadoop 3 shows you how to do just that, by providing insights into the software as well as its benefits with the help of practical examples. Once you have taken a tour of Hadoop 3’s latest features, you will get an overview of HDFS, MapReduce, and YARN, and how they enable faster, more efficient big data processing. You will then move on to learning how to integrate Hadoop with the open source tools, such as Python and R, to analyze and visualize data and perform statistical computing on big data. As you get acquainted with all this, you will explore how to use Hadoop 3 with Apache Spark and Apache Flink for real-time data analytics and stream processing. In addition to this, you will understand how to use Hadoop to build analytics solutions on the cloud and an end-to-end pipeline to perform big data analysis using practical use cases. By the end of this book, you will be well-versed with the analytical capabilities of the Hadoop ecosystem. You will be able to build powerful solutions to perform big data analytics and get insight effortlessly. What you will learn Explore the new features of Hadoop 3 along with HDFS, YARN, and MapReduce Get well-versed with the analytical capabilities of Hadoop ecosystem using practical examples Integrate Hadoop with R and Python for more efficient big data processing Learn to use Hadoop with Apache Spark and Apache Flink for real-time data analytics Set up a Hadoop cluster on AWS cloud Perform big data analytics on AWS using Elastic Map Reduce Who this book is for Big Data Analytics with Hadoop 3 is for you if you are looking to build high-performance analytics solutions for your enterprise or business using Hadoop 3’s powerful features, or you’re new to big data analytics. A basic understanding of the Java programming language is required.
Publisher: Packt Publishing Ltd
ISBN: 1788624955
Category : Computers
Languages : en
Pages : 471
Book Description
Explore big data concepts, platforms, analytics, and their applications using the power of Hadoop 3 Key Features Learn Hadoop 3 to build effective big data analytics solutions on-premise and on cloud Integrate Hadoop with other big data tools such as R, Python, Apache Spark, and Apache Flink Exploit big data using Hadoop 3 with real-world examples Book Description Apache Hadoop is the most popular platform for big data processing, and can be combined with a host of other big data tools to build powerful analytics solutions. Big Data Analytics with Hadoop 3 shows you how to do just that, by providing insights into the software as well as its benefits with the help of practical examples. Once you have taken a tour of Hadoop 3’s latest features, you will get an overview of HDFS, MapReduce, and YARN, and how they enable faster, more efficient big data processing. You will then move on to learning how to integrate Hadoop with the open source tools, such as Python and R, to analyze and visualize data and perform statistical computing on big data. As you get acquainted with all this, you will explore how to use Hadoop 3 with Apache Spark and Apache Flink for real-time data analytics and stream processing. In addition to this, you will understand how to use Hadoop to build analytics solutions on the cloud and an end-to-end pipeline to perform big data analysis using practical use cases. By the end of this book, you will be well-versed with the analytical capabilities of the Hadoop ecosystem. You will be able to build powerful solutions to perform big data analytics and get insight effortlessly. What you will learn Explore the new features of Hadoop 3 along with HDFS, YARN, and MapReduce Get well-versed with the analytical capabilities of Hadoop ecosystem using practical examples Integrate Hadoop with R and Python for more efficient big data processing Learn to use Hadoop with Apache Spark and Apache Flink for real-time data analytics Set up a Hadoop cluster on AWS cloud Perform big data analytics on AWS using Elastic Map Reduce Who this book is for Big Data Analytics with Hadoop 3 is for you if you are looking to build high-performance analytics solutions for your enterprise or business using Hadoop 3’s powerful features, or you’re new to big data analytics. A basic understanding of the Java programming language is required.
Big Data
Author: James Warren
Publisher: Simon and Schuster
ISBN: 1638351104
Category : Computers
Languages : en
Pages : 481
Book Description
Summary Big Data teaches you to build big data systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy-to-understand approach to big data systems that can be built and run by a small team. Following a realistic example, this book guides readers through the theory of big data systems, how to implement them in practice, and how to deploy and operate them once they're built. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Web-scale applications like social networks, real-time analytics, or e-commerce sites deal with a lot of data, whose volume and velocity exceed the limits of traditional database systems. These applications require architectures built around clusters of machines to store and process data of any size, or speed. Fortunately, scale and simplicity are not mutually exclusive. Big Data teaches you to build big data systems using an architecture designed specifically to capture and analyze web-scale data. This book presents the Lambda Architecture, a scalable, easy-to-understand approach that can be built and run by a small team. You'll explore the theory of big data systems and how to implement them in practice. In addition to discovering a general framework for processing big data, you'll learn specific technologies like Hadoop, Storm, and NoSQL databases. This book requires no previous exposure to large-scale data analysis or NoSQL tools. Familiarity with traditional databases is helpful. What's Inside Introduction to big data systems Real-time processing of web-scale data Tools like Hadoop, Cassandra, and Storm Extensions to traditional database skills About the Authors Nathan Marz is the creator of Apache Storm and the originator of the Lambda Architecture for big data systems. James Warren is an analytics architect with a background in machine learning and scientific computing. Table of Contents A new paradigm for Big Data PART 1 BATCH LAYER Data model for Big Data Data model for Big Data: Illustration Data storage on the batch layer Data storage on the batch layer: Illustration Batch layer Batch layer: Illustration An example batch layer: Architecture and algorithms An example batch layer: Implementation PART 2 SERVING LAYER Serving layer Serving layer: Illustration PART 3 SPEED LAYER Realtime views Realtime views: Illustration Queuing and stream processing Queuing and stream processing: Illustration Micro-batch stream processing Micro-batch stream processing: Illustration Lambda Architecture in depth
Publisher: Simon and Schuster
ISBN: 1638351104
Category : Computers
Languages : en
Pages : 481
Book Description
Summary Big Data teaches you to build big data systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy-to-understand approach to big data systems that can be built and run by a small team. Following a realistic example, this book guides readers through the theory of big data systems, how to implement them in practice, and how to deploy and operate them once they're built. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Web-scale applications like social networks, real-time analytics, or e-commerce sites deal with a lot of data, whose volume and velocity exceed the limits of traditional database systems. These applications require architectures built around clusters of machines to store and process data of any size, or speed. Fortunately, scale and simplicity are not mutually exclusive. Big Data teaches you to build big data systems using an architecture designed specifically to capture and analyze web-scale data. This book presents the Lambda Architecture, a scalable, easy-to-understand approach that can be built and run by a small team. You'll explore the theory of big data systems and how to implement them in practice. In addition to discovering a general framework for processing big data, you'll learn specific technologies like Hadoop, Storm, and NoSQL databases. This book requires no previous exposure to large-scale data analysis or NoSQL tools. Familiarity with traditional databases is helpful. What's Inside Introduction to big data systems Real-time processing of web-scale data Tools like Hadoop, Cassandra, and Storm Extensions to traditional database skills About the Authors Nathan Marz is the creator of Apache Storm and the originator of the Lambda Architecture for big data systems. James Warren is an analytics architect with a background in machine learning and scientific computing. Table of Contents A new paradigm for Big Data PART 1 BATCH LAYER Data model for Big Data Data model for Big Data: Illustration Data storage on the batch layer Data storage on the batch layer: Illustration Batch layer Batch layer: Illustration An example batch layer: Architecture and algorithms An example batch layer: Implementation PART 2 SERVING LAYER Serving layer Serving layer: Illustration PART 3 SPEED LAYER Realtime views Realtime views: Illustration Queuing and stream processing Queuing and stream processing: Illustration Micro-batch stream processing Micro-batch stream processing: Illustration Lambda Architecture in depth
Entertainment Science
Author: Thorsten Hennig-Thurau
Publisher: Springer
ISBN: 3319892924
Category : Business & Economics
Languages : en
Pages : 879
Book Description
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Publisher: Springer
ISBN: 3319892924
Category : Business & Economics
Languages : en
Pages : 879
Book Description
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Data Science in Theory and Practice
Author: Maria Cristina Mariani
Publisher: John Wiley & Sons
ISBN: 1119674689
Category : Mathematics
Languages : en
Pages : 404
Book Description
DATA SCIENCE IN THEORY AND PRACTICE EXPLORE THE FOUNDATIONS OF DATA SCIENCE WITH THIS INSIGHTFUL NEW RESOURCE Data Science in Theory and Practice delivers a comprehensive treatment of the mathematical and statistical models useful for analyzing data sets arising in various disciplines, like banking, finance, health care, bioinformatics, security, education, and social services. Written in five parts, the book examines some of the most commonly used and fundamental mathematical and statistical concepts that form the basis of data science. The authors go on to analyze various data transformation techniques useful for extracting information from raw data, long memory behavior, and predictive modeling. The book offers readers a multitude of topics all relevant to the analysis of complex data sets. Along with a robust exploration of the theory underpinning data science, it contains numerous applications to specific and practical problems. The book also provides examples of code algorithms in R and Python and provides pseudo-algorithms to port the code to any other language. Ideal for students and practitioners without a strong background in data science, readers will also learn from topics like: Analyses of foundational theoretical subjects, including the history of data science, matrix algebra and random vectors, and multivariate analysis A comprehensive examination of time series forecasting, including the different components of time series and transformations to achieve stationarity Introductions to both the R and Python programming languages, including basic data types and sample manipulations for both languages An exploration of algorithms, including how to write one and how to perform an asymptotic analysis A comprehensive discussion of several techniques for analyzing and predicting complex data sets Perfect for advanced undergraduate and graduate students in Data Science, Business Analytics, and Statistics programs, Data Science in Theory and Practice will also earn a place in the libraries of practicing data scientists, data and business analysts, and statisticians in the private sector, government, and academia.
Publisher: John Wiley & Sons
ISBN: 1119674689
Category : Mathematics
Languages : en
Pages : 404
Book Description
DATA SCIENCE IN THEORY AND PRACTICE EXPLORE THE FOUNDATIONS OF DATA SCIENCE WITH THIS INSIGHTFUL NEW RESOURCE Data Science in Theory and Practice delivers a comprehensive treatment of the mathematical and statistical models useful for analyzing data sets arising in various disciplines, like banking, finance, health care, bioinformatics, security, education, and social services. Written in five parts, the book examines some of the most commonly used and fundamental mathematical and statistical concepts that form the basis of data science. The authors go on to analyze various data transformation techniques useful for extracting information from raw data, long memory behavior, and predictive modeling. The book offers readers a multitude of topics all relevant to the analysis of complex data sets. Along with a robust exploration of the theory underpinning data science, it contains numerous applications to specific and practical problems. The book also provides examples of code algorithms in R and Python and provides pseudo-algorithms to port the code to any other language. Ideal for students and practitioners without a strong background in data science, readers will also learn from topics like: Analyses of foundational theoretical subjects, including the history of data science, matrix algebra and random vectors, and multivariate analysis A comprehensive examination of time series forecasting, including the different components of time series and transformations to achieve stationarity Introductions to both the R and Python programming languages, including basic data types and sample manipulations for both languages An exploration of algorithms, including how to write one and how to perform an asymptotic analysis A comprehensive discussion of several techniques for analyzing and predicting complex data sets Perfect for advanced undergraduate and graduate students in Data Science, Business Analytics, and Statistics programs, Data Science in Theory and Practice will also earn a place in the libraries of practicing data scientists, data and business analysts, and statisticians in the private sector, government, and academia.