Strategic Management (color)

Author:
Publisher:
ISBN: 9781949373943
Category :
Languages : en
Pages : 325

Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Strategic Management

Author: Allen Amason
Publisher: Routledge
ISBN: 1135234590
Category : Business & Economics
Languages : en
Pages : 314

Book Description
Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and understand fully how to strategically manage their future firms. .

Strategic Management in the Media

Author: Lucy Küng
Publisher: SAGE
ISBN: 0857022989
Category : Language Arts & Disciplines
Languages : en
Pages : 258

Book Description
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Strategic Management Dynamics

Author: Kim Warren
Publisher: John Wiley & Sons
ISBN: 0470060670
Category : Business & Economics
Languages : en
Pages : 719

Book Description
Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.

Comprehensive Strategic Management

Author: Eric J. Bolland
Publisher: Emerald Group Publishing
ISBN: 1787142256
Category : Business & Economics
Languages : en
Pages : 424

Book Description
This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

Strategic Management

Author: Richard Lynch
Publisher: SAGE
ISBN: 1529760321
Category : Business & Economics
Languages : en
Pages : 1244

Book Description
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice

Strategic Management

Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
ISBN: 1119411602
Category : Business & Economics
Languages : en
Pages : 512

Book Description
Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.

Strategic Management

Author: John A. Parnell
Publisher: SAGE Publications
ISBN: 1452292787
Category : Business & Economics
Languages : en
Pages : 665

Book Description
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Essentials of Strategic Management

Author: Martyn R Pitt
Publisher: SAGE
ISBN: 1446258718
Category : Business & Economics
Languages : en
Pages : 473

Book Description
′This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.′ - Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises. With an emphasis on topical, distinctive and engaging features, this text offers: Over 120 short, topical case studies drawn from every type of organization across more than 20 countries Worksheets for strategy analysis that can be used to tackle real-world situations Learning outcomes, key points and summaries to focus your reading on what matters Chapter-by-chapter exercises for further study and discussion Suggestions for further reading to deepen your understanding of the theories underpinning the chapters The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.

Strategic Management Control

Author: Fredrik Nilsson
Publisher: Springer Nature
ISBN: 3030386406
Category : Business & Economics
Languages : en
Pages : 148

Book Description
Strategic management control differs from traditional management control in several important respects. First, it supports both strategy formulation and strategy implementation. Second, it is to a large extent based on non-financial information. Third, it deals with both the long and short term and supports not only tactical, but also strategic and operational decision-making. Fourth, and perhaps most importantly, strategic management control is designed for, and adapted to, each organisation’s unique strategies. In this context, the book emphasises the importance of dialogues. The authors argue that it is unwise to assume that decisions taken at the top of the organisation will automatically be executed and obeyed throughout the organisation. Instead, they highlight the importance of dialogue and collaboration, both between hierarchical levels within the organisation and between actors in the network. Such communication is essential to making management control processes both strategic and successful. The book follows a clear structure, from the design of strategies to the everyday evaluation and discussion of performance and results. Though primarily intended for professionals working in strategy and management control at organisations, it will also benefit students and academics interested in strategy and management control.