Author: Frank-Martin Belz Publisher: John Wiley & Sons ISBN: 1119966191 Category : Business & Economics Languages : en Pages : 354
Book Description
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
Author: Rochelle Grayson Publisher: John Wiley & Sons ISBN: 1119713269 Category : Languages : en Pages : 386
Book Description
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author: Neil Richardson Publisher: Taylor & Francis ISBN: 1040012191 Category : Business & Economics Languages : en Pages : 311
Book Description
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed. The text reflects on contemporary themes that impact on sustainable marketing planning, including consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing. The second edition has been fully updated with a greater focus on the issues surrounding sustainability, including the environmental challenges facing businesses, sustainable accreditation and integrating the UN SDGs. It provides background on the value discourses that underpin sustainability, incorporates new examples and case studies from broader regions around the world and introduces TBL-based loyalty. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book provides core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations. Online resources for the use of instructors include PowerPoint lecture slides and a multiple choice questions section.
Author: Rishi Raj Sharma Publisher: Emerald Group Publishing ISBN: 1800712464 Category : Business & Economics Languages : en Pages : 210
Book Description
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Author: Jishnu Bhattacharyya Publisher: CRC Press ISBN: 1000408027 Category : Business & Economics Languages : en Pages : 945
Book Description
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Author: Rüdiger Hahn Publisher: Rüdiger Hahn ISBN: 3982321115 Category : Business & Economics Languages : en Pages : 294
Book Description
Driven by mega trends such as climate change, migration, globalization, or population development, sustainable development and sustainability management have now become vital areas of concern for almost all firms. This textbook provides comprehensive knowledge on sustainability management to reduce costs and risks, increase reputation and legitimacy, generate competitive advantages, and advance the sustainable development of companies and society. The book covers not only the concepts of sustainable development and sustainability management but also the relevant instruments and tools used in all essential management domains such as marketing, accounting, supply chain management, innovation management, and many others. Furthermore, this sustainability management textbook employs an extensive stakeholder perspective to illuminate the influence of various actors, such as employees, customers, investors, or governmental/non-governmental organizations. FEATURES Faces of sustainability: These features introduce thought leaders in sustainability from all areas of society. - Sustainability in business: These features provide examples of sustainability and unsustainability in business practice from all over the world. Sustainability in business: These features provide examples of sustainabity and unsustainability in business practice. Sustainability in society: These features illustrate practical challenges, ideas, and concepts of sustainability from a societal point of view. Sustainability in research: These features give a recap on seminal research articles on different aspects of sustainability management. ADDITIONAL MATERIAL The book is supported by an extensive range of online resources for students and course instructors that can be accessed via https://sustainabilitymanagementbook.com/ PRAISE "One of the leading scholars on sustainable business takes the classroom into the 21st century. A must-read for students, executives, and thought leaders interested in the management of sustainability." Dirk Matten (Schulich School of Business) "This is more than a textbook. It’s a handbook for anyone who is interested in sustainability from the most to the least sophisticated." Robert G. Eccles (Founding Chairman of the Sustainability Accounting Standards Board) "A wonderful, timely, and badly needed resource for instructors. The text is both very current and built on a flexible framework. In the dynamic, unfolding field of sustainability management, this is an essential quality." Michael V. Russo (University of Oregon) "The book is highly timely and succeeds in achieving an excellent balance between the big picture of sustainability management and the necessary level of detail. Great help for teachers and students alike!" Minna Halme (Aalto University School of Business) "Finally, a book fully focused on sustainability management! This book gives an excellent overview of the strategic and operational dimensions of making sustainability a reality in contemporary business." Jonatan Pinkse (The University of Manchester) "Cutting edge, innovative, and comprehensive, Rüdiger Hahn sets the standard for the next generation of texts that address the most important challenges facing business today." Andrew Crane (University of Bath) "Sustainability management can only be comprehensive when it allows for tensions, and thoroughly considers the perspective of the Global South. This textbook presents the reader with tools to enable them to deal with tensions, and will be helpful to both decision-makers and communities in raising awareness of the importance of diverse perspectives." Edeltraud Günther (United Nations University)
Author: Nada R. Sanders Publisher: John Wiley & Sons ISBN: 1119577551 Category : Business & Economics Languages : en Pages : 352
Book Description
The second edition of Sustainable Business prepares future business leaders to tackle the most crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management, and operations can be adapted to meet the sustainability goals of the 21st century. Looking at sustainable business from the managerial viewpoint, the fully-updated new edition explains how and why business is evolving due to increased consumer and regulatory pressure for sustainable performance. Business topics are first introduced in the same manner as traditional MBA programs, and then examined through the lens of sustainably. The text incorporates real-life examples of social and environmental leadership to demonstrate the efficacy of good sustainable business decisions, and illustrates the negative ramifications of outdated, purely economic-driven managerial decision-making. Influential concepts based on interdisciplinary research in sustainability are discussed in detail, and practical insights address how to turn policy into practice in the workplace.
Author: Michelle Carvill Publisher: Bloomsbury Publishing ISBN: 1472979125 Category : Business & Economics Languages : en Pages : 321
Book Description
Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Author: Frank-Martin Belz
Author: Rochelle Grayson
Author: Neil Richardson
Author: Rishi Raj Sharma
Author: Jishnu Bhattacharyya
Author: Rüdiger Hahn
Author: Nada R. Sanders
Author: Dahlstrom
Author: Michelle Carvill
Author: Anne Marie Zimeri