Typography

Typography PDF Author: Paul Luna
Publisher:
ISBN: 0199211299
Category : Art
Languages : en
Pages : 176

Book Description
Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.

Design: A Very Short Introduction

Design: A Very Short Introduction PDF Author: John Heskett
Publisher: Oxford University Press, USA
ISBN: 0192854461
Category : Art
Languages : en
Pages : 169

Book Description
This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.

How Typography Works

How Typography Works PDF Author: Fernand Baudin
Publisher: Ben Uri Gallery & Museum
ISBN:
Category : Graphic arts
Languages : en
Pages : 152

Book Description

Typography Workbook

Typography Workbook PDF Author: Timothy Samara
Publisher: Rockport Pub
ISBN: 9781592531905
Category : Graphic design
Languages : en
Pages : 260

Book Description
This guide offers ideas and inspiration through hundreds of successful real-life projects. It also offers advice on choosing fonts, sizes and colours, incorporating text and illustrations, and avoiding common mistakes in text usage.

Typography, Referenced

Typography, Referenced PDF Author: Jason Tselentis
Publisher: Rockport Publishers
ISBN: 1610582055
Category : Design
Languages : en
Pages : 400

Book Description
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

Just My Type

Just My Type PDF Author: Simon Garfield
Publisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352

Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Reading: A Very Short Introduction

Reading: A Very Short Introduction PDF Author: Belinda Jack
Publisher: Oxford University Press
ISBN: 0192552449
Category : Language Arts & Disciplines
Languages : en
Pages : 152

Book Description
Today many people take reading for granted, but we remain some way off from attaining literacy for the global human population. And whilst we think we know what reading is, it remains in many ways a mysterious process, or set of processes. The effects of reading are myriad: it can be informative, distracting, moving, erotically arousing, politically motivating, spiritual, and much, much more. At different times and in different places reading means different things. In this Very Short Introduction Belinda Jack explores the fascinating history of literacy, and the opportunities reading opens. For much of human history reading was the preserve of the elite, and most reading meant being read to. Innovations in printing, paper-making, and transport, combined with the rise of public education from the late eighteenth century on, brought a dramatic rise in literacy in many parts of the world. Established links between a nation's levels of literacy and its economy led to the promotion of reading for political ends. But, equally, reading has been associated with subversive ideas, leading to censorship through multiple channels: denying access to education, controlling publishing, destroying libraries, and even the burning of authors and their works. Indeed, the works of Voltaire were so often burned that an enterprising Parisian publisher produced a fire-proof edition, decorated with a phoenix. But, as Jack demonstrates, reading is a collaborative act between an author and a reader, and one which can never be wholly controlled. Telling the story of reading, from the ancient world to digital reading and restrictions today, Belinda Jack explores why it is such an important aspect of our society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Typographers on Type

Typographers on Type PDF Author: Ruari McLean
Publisher: Ben Uri Gallery & Museum
ISBN:
Category : Design
Languages : en
Pages : 208

Book Description
A collection of writings about important typographers and the development of their art.

The Ghetto: A Very Short Introduction

The Ghetto: A Very Short Introduction PDF Author: Bryan Cheyette
Publisher: Oxford University Press
ISBN: 0192538004
Category : History
Languages : en
Pages : 168

Book Description
For three hundred years the ghetto defined Jewish culture in the late medieval and early modern period in Western Europe. In the nineteenth-century it was a free-floating concept which travelled to Eastern Europe and the United States. Eastern European “ghettos”, which enabled genocide, were crudely rehabilitated by the Nazis during World War Two as if they were part of a benign medieval tradition. In the United States, the word ghetto was routinely applied to endemic black ghettoization which has lasted from 1920 until the present. Outside of America “the ghetto” has been universalized as the incarnation of class difference, or colonialism, or apartheid, and has been applied to segregated cities and countries throughout the world. In this Very Short Introduction Bryan Cheyette unpicks the extraordinarily complex layers of contrasting meanings that have accrued over five hundred years to ghettos, considering their different settings across the globe. He considers core questions of why and when urban, racial, and colonial ghettos have appeared, and who they contain. Exploring their various identities, he shows how different ghettos interrelate, or are contrasted, across time and space, or even in the same place. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Inside Paragraphs

Inside Paragraphs PDF Author: Cyrus Highsmith
Publisher: Chronicle Books
ISBN: 1616899786
Category : Design
Languages : en
Pages : 104

Book Description
What goes on inside a paragraph of printed text? Cyrus Highsmith's Inside Paragraphs is an essential primer on the basics of typography that focuses specifically on the role of printed text within a paragraph. Engaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.
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