Applied Minds: How Engineers Think

Author: Guru Madhavan
Publisher: W. W. Norton & Company
ISBN: 0393248003
Category : Technology & Engineering
Languages : en
Pages : 250

Book Description
“Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage.”—Nature In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

The Mind's Eye

Author: Ralph Radach
Publisher: Elsevier
ISBN: 0080518923
Category : Science
Languages : en
Pages : 763

Book Description
The book provides a comprehensive state-of-the-art overview of current research on cognitive and applied aspects of eye movements. The contents include peer-reviewed chapters based on a selection of papers presented at the 11th European Conference on Eye Movements (Turku, Finland 2001), supplemented by invited contributions. The ECEM conference series brings together researchers from various disciplines with an interest to use eye-tracking to study perceptual and higher order cognitive functions. The contents of the book faithfully reflect the scope and diversity of interest in eye-tracking as a fruitful tool both in basic and applied research. It consists of five sections: visual information processing and saccadic eye movements; empirical studies of reading and language production; computational models of eye movements in reading; eye-tracking as a tool to study human-computer interaction; and eye movement applications in media and communication research. Each section is concluded by a commentary chapter by one of the leading authorities in the field. These commentaries discuss and integrate the contributions in the section and provide an expert view on the most significant present and future developments in the respective areas. The book is a reference volume including a large body of new empirical work but also principal theoretical viewpoints of leading research groups in the field.

A Thousand Brains

Author: Jeff Hawkins
Publisher: Basic Books
ISBN: 1541675800
Category : Computers
Languages : en
Pages : 251

Book Description
A bestselling author, neuroscientist, and computer engineer unveils a theory of intelligence that will revolutionize our understanding of the brain and the future of AI. For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses maplike structures to build a model of the world—not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought. A Thousand Brains heralds a revolution in the understanding of intelligence. It is a big-think book, in every sense of the word. One of the Financial Times' Best Books of 2021 One of Bill Gates' Five Favorite Books of 2021

Applied Empathy

Author: Michael Ventura
Publisher: Atria Books
ISBN: 1501182862
Category : Business & Economics
Languages : en
Pages : 3

Book Description
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.

Practicing Sustainability

Author: Guru Madhavan
Publisher: Springer Science & Business Media
ISBN: 1461443490
Category : Science
Languages : en
Pages : 265

Book Description
Sustainability applies to everybody. But everybody applies it differently, by defining and shaping it differently—much as water is edged and shaped by its container. It is conceived in absolute terms but underpinned by a great diversity of relatively “green”—and sometimes contradictory—practices that can each make society only more or less sustainable. In Practicing Sustainability, chefs, poets, music directors, evangelical pastors, skyscraper architects, artists, filmmakers, as well as scientific leaders, entrepreneurs, educators, business executives, policy makers, and the contrarians, shed light on our understanding of sustainability and the role that each of us can play. Each contributor addresses what sustainability means, what is most appealing about the concept, and what they would like to change to improve the perception and practice of sustainability. What emerges from their essays is a wide spectrum of views that confirm an important insight: Sustainability is pursued in different ways not only due to different interpretations, but also because of varying incentives, trade-offs, and altruistic motives. Practicing and achieving sustainability starts with a willingness to look critically at the concept. It also means enabling rich and vigorous discussion based on pragmatism and common sense to determine a framework for best ideas and practices. With time and the much needed critical thinking, sustainable development will become a more integral part of our culture. By sharing experiences and crisp insights from today’s savants, Practicing Sustainability serves as a stepping stone to the future.

Outwitting the Devil

Author: Napoleon Hill
Publisher: Sharon Lechter
ISBN:
Category : Self-Help
Languages : en
Pages : 30

Book Description
Originally written in 1938 but never published due to its controversial nature, an insightful guide reveals the seven principles of good that will allow anyone to triumph over the obstacles that must be faced in reaching personal goals.

Caltech

Author: Mayra Sheik
Publisher: College Prowler, Inc
ISBN: 9781596580213
Category : Juvenile Nonfiction
Languages : en
Pages : 192

Book Description

The Mind's Eye

Author: Oliver Sacks
Publisher: Vintage
ISBN: 0307594556
Category : Psychology
Languages : en
Pages : 261

Book Description
NATIONAL BESTSELLER • From “the poet laureate of medicine" (The New York Times) and the author of the classic The Man Who Mistook his Wife for a Hat comes a fascinating exploration of the remarkable, unpredictable ways that our brains cope with the loss of sight by finding rich new forms of perception. “Elaborate and gorgeously detailed.... Again and again, Sacks invites readers to imagine their way into minds unlike their own, encouraging a radical form of empathy.” —Los Angeles Times With compassion and insight, Dr. Oliver Sacks again illuminates the mysteries of the brain by introducing us to some remarkable characters, including Pat, who remains a vivacious communicator despite the stroke that deprives her of speech, and Howard, a novelist who loses the ability to read. Sacks investigates those who can see perfectly well but are unable to recognize faces, even those of their own children. He describes totally blind people who navigate by touch and smell; and others who, ironically, become hyper-visual. Finally, he recounts his own battle with an eye tumor and the strange visual symptoms it caused. As he has done in classics like The Man Who Mistook his Wife for a Hat and Awakenings, Dr. Sacks shows us that medicine is both an art and a science, and that our ability to imagine what it is to see with another person's mind is what makes us truly human.

Thinking, Fast and Slow

Author: Daniel Kahneman
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Category : Psychology
Languages : en
Pages : 511

Book Description
*Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Story

Author: Anne E. Lenehan
Publisher: Soundscape Software Pty Ltd
ISBN: 9780975228609
Category : Astronauts
Languages : en
Pages : 496

Book Description
As a small boy Story Musgrave found solace, protection and beauty in the world of nature. His deep affinity with nature and the wonders of the universe would one day set him on an inexorable course to the stars. Be warned however: this remarkable book is not your standard, chronological biography.