Author: Holly Port
Publisher:
ISBN: 9780692202883
Category : Bathing accessories
Languages : en
Pages : 76
Book Description
In Make it Fizz: A Guide to Making Bathtub Treats, Holly Port will explain the easiest way to make bath bombs so that you don't have the challenges you may have had in the past with other recipes. Chock full of easy to understand instructions and full color pictures for the 24 recipes included, you are sure to succeed with this book, regardless of your skill level. With a few simple ingredients, and a little bit of time, you'll be making bath bombs in an afternoon. You're in good hands with this quick and easy guide to showing you not only the basics, but also more fun and challenging recipes like the Fizzy Pops, designed to look like tasty cake pop treats. Taking it a step further she has also included cupcake bath bombs with a sugar scrub topping. Who wouldn't love to make these? This book can be a project for yourself, a gift for a friend, or an enhancement to your knowledge in the world of bath and body crafts. Whatever the purpose, the reader will enjoy!
FIZZ
Author: Elise van Iterson
Publisher: BIS Publishers
ISBN: 9789063695446
Category : Cooking
Languages : en
Pages : 0
Book Description
Fermentation produces fantastic non-alcoholic drinks: imagine a refreshingly tart kombucha, a thirst-quenching water kefir or an earthy beet kvass. Each with a complex and surprising taste and fizz due to their healthy bacteria. With their natural effervescence and slightly yeasty flavour, fermented drinks are a fine alternative to wine or beer. This book tells you everything you need to know to brew these healthy, alcohol-free beverages yourself. You'll find user-friendly recipes with step-by-step illustrations, bite-sized nuggets on the science of the fermentation process, and juicy anecdotes about the origin of these remarkable drinks. Fizz is a collaboration between food writer Barbara Serulus and illustrator-chef Elise van Iterson. Book jacket.
Publisher: BIS Publishers
ISBN: 9789063695446
Category : Cooking
Languages : en
Pages : 0
Book Description
Fermentation produces fantastic non-alcoholic drinks: imagine a refreshingly tart kombucha, a thirst-quenching water kefir or an earthy beet kvass. Each with a complex and surprising taste and fizz due to their healthy bacteria. With their natural effervescence and slightly yeasty flavour, fermented drinks are a fine alternative to wine or beer. This book tells you everything you need to know to brew these healthy, alcohol-free beverages yourself. You'll find user-friendly recipes with step-by-step illustrations, bite-sized nuggets on the science of the fermentation process, and juicy anecdotes about the origin of these remarkable drinks. Fizz is a collaboration between food writer Barbara Serulus and illustrator-chef Elise van Iterson. Book jacket.
Fizz
Author: Tristan Donovan
Publisher: Chicago Review Press
ISBN: 1613747225
Category : Cooking
Languages : en
Pages : 306
Book Description
The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.
Publisher: Chicago Review Press
ISBN: 1613747225
Category : Cooking
Languages : en
Pages : 306
Book Description
The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.
Fizz (PB)
Author: Ted Wright
Publisher: McGraw Hill Professional
ISBN: 007183575X
Category : Business & Economics
Languages : en
Pages : 241
Book Description
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility
Publisher: McGraw Hill Professional
ISBN: 007183575X
Category : Business & Economics
Languages : en
Pages : 241
Book Description
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility
Let's Get Fizzical
Author: Pippa Guy
Publisher: Penguin
ISBN: 1465485066
Category : Cooking
Languages : en
Pages : 275
Book Description
Add some sparkle to your life with this irresistible cocktail recipe book, featuring over 50 drinks made from Champagne, Prosecco, Sekt, Cava, and other sparkling wines. Introducing Let’s Get Fizzical - an inspiring mix of classic cocktail recipes such as bellinis and mimosas, alongside exciting variations and twists, offering tips, tricks, presentation ideas, and technical know-how to make your cocktails as sensational for the eye as they are for the palate. Pop some bottles and dive on in to discover: • Over 50 cocktail recipes, including classics with creative reinventions. • Includes a Beginner’s Guide to Bubbles chapter which offers useful know-how and fun facts about how sparkling drinks are created and how they differ from one another. • Explains key words and phrases every sparkling wine lover should know, including “brut”, “sec,” spumante” and “frizzante”. • Lose the booze” panels for many recipes, giving a non-alcoholic option for anyone having a drinking day off. The introductory chapter, A Beginner’s Guide to Bubbles, explains the differences between sparkling wines to help you tell your spumante from your frizzante, or your extra-brut from your demi-sec. The Know Your Fizz section gives you the low-down on your favorite bubbles, whether that’s a budget Cava or a fancy Champagne. Get The Party Started gives you the drink mixing skills to impress your guests, from essential cocktail shaking techniques to the perfect glass shape. Everything you need to know about fizz is here, including insider secrets such as how to make sure your drink keeps its bubbles. Drink your way through the recipe-packed remainder of the book – master delicious classics, such as the Aperol Spritz and French 75, and discover how to make your drink a little bit special with creative reinventions and original cocktail recipes. If you ever feel the need for a drinking day off, many recipes feature a “lose the booze” option with all the flavor but none of the hangover! Why not add some sparkle to Valentine’s Day this year, and impress your partner with an array of home-made bubbly beverages, fresh, fizzy and full of flavor! Whatever your bubbly drink of choice, impress your guests and make every drink a celebration with Let’s Get Fizzical. If you love Let’s Get Fizzical, then why not try Let’s Get Tropical for an inspiring mix of classic cocktail recipes for the ultimate summer cocktail party! Cheers to that!
Publisher: Penguin
ISBN: 1465485066
Category : Cooking
Languages : en
Pages : 275
Book Description
Add some sparkle to your life with this irresistible cocktail recipe book, featuring over 50 drinks made from Champagne, Prosecco, Sekt, Cava, and other sparkling wines. Introducing Let’s Get Fizzical - an inspiring mix of classic cocktail recipes such as bellinis and mimosas, alongside exciting variations and twists, offering tips, tricks, presentation ideas, and technical know-how to make your cocktails as sensational for the eye as they are for the palate. Pop some bottles and dive on in to discover: • Over 50 cocktail recipes, including classics with creative reinventions. • Includes a Beginner’s Guide to Bubbles chapter which offers useful know-how and fun facts about how sparkling drinks are created and how they differ from one another. • Explains key words and phrases every sparkling wine lover should know, including “brut”, “sec,” spumante” and “frizzante”. • Lose the booze” panels for many recipes, giving a non-alcoholic option for anyone having a drinking day off. The introductory chapter, A Beginner’s Guide to Bubbles, explains the differences between sparkling wines to help you tell your spumante from your frizzante, or your extra-brut from your demi-sec. The Know Your Fizz section gives you the low-down on your favorite bubbles, whether that’s a budget Cava or a fancy Champagne. Get The Party Started gives you the drink mixing skills to impress your guests, from essential cocktail shaking techniques to the perfect glass shape. Everything you need to know about fizz is here, including insider secrets such as how to make sure your drink keeps its bubbles. Drink your way through the recipe-packed remainder of the book – master delicious classics, such as the Aperol Spritz and French 75, and discover how to make your drink a little bit special with creative reinventions and original cocktail recipes. If you ever feel the need for a drinking day off, many recipes feature a “lose the booze” option with all the flavor but none of the hangover! Why not add some sparkle to Valentine’s Day this year, and impress your partner with an array of home-made bubbly beverages, fresh, fizzy and full of flavor! Whatever your bubbly drink of choice, impress your guests and make every drink a celebration with Let’s Get Fizzical. If you love Let’s Get Fizzical, then why not try Let’s Get Tropical for an inspiring mix of classic cocktail recipes for the ultimate summer cocktail party! Cheers to that!
Drinking with Chickens
Author: Kate E. Richards
Publisher: Running Press Adult
ISBN: 0762494425
Category : Cooking
Languages : en
Pages : 249
Book Description
It's drinks, it's chickens: It's the cocktail book you didn't know you needed! To add some extra happy to your happy hour , invite a chicken and pour yourself a drink. Author Kate Richards serves up cocktails made for Instagram with the spoils of her Southern California garden, chicken friends by her side. Enjoy any (or all) of the 60+ deliciously drinkable garden-to-glass beverages, such as: Lilac Apricot Rum Sour Meyer Lemon + Rosemary Old Fashioned Rhubarb Rose Cobbler Blackberry Sage Spritz Cantaloupe Mint Rum Punch Cocktails are arranged seasonally, and are 100% accessible for those of us without perpetually sunny backyard gardens at our disposal. Drinking with Chickens will quickly become a boozy favorite, perfect for gifting or for hoarding all for yourself. You don't need chickens to enjoy these drinks or the colorful photos, but be careful, because you may even find yourself aspiring to be, as Kate is, a home chixologist overrun by gorgeous, loud, early-rising egg-laying ladies, and in need of a very strong drink.
Publisher: Running Press Adult
ISBN: 0762494425
Category : Cooking
Languages : en
Pages : 249
Book Description
It's drinks, it's chickens: It's the cocktail book you didn't know you needed! To add some extra happy to your happy hour , invite a chicken and pour yourself a drink. Author Kate Richards serves up cocktails made for Instagram with the spoils of her Southern California garden, chicken friends by her side. Enjoy any (or all) of the 60+ deliciously drinkable garden-to-glass beverages, such as: Lilac Apricot Rum Sour Meyer Lemon + Rosemary Old Fashioned Rhubarb Rose Cobbler Blackberry Sage Spritz Cantaloupe Mint Rum Punch Cocktails are arranged seasonally, and are 100% accessible for those of us without perpetually sunny backyard gardens at our disposal. Drinking with Chickens will quickly become a boozy favorite, perfect for gifting or for hoarding all for yourself. You don't need chickens to enjoy these drinks or the colorful photos, but be careful, because you may even find yourself aspiring to be, as Kate is, a home chixologist overrun by gorgeous, loud, early-rising egg-laying ladies, and in need of a very strong drink.
Fizz
Author: Olly Smith
Publisher: Clarkson Potter
ISBN: 0593139445
Category : Cooking
Languages : en
Pages : 162
Book Description
Add a little sparkle to any occasion with 80 seriously simple cocktail and mocktail recipes for any occasion, united by their unique and exciting use of fizzy mixers. Bubbles are shortcuts to joyful moments. Whether the fizz comes from Champagne, cava, cider, beer, soda, or kombucha, a sparkling drink signals celebration and instantly turns any meal or get-together into a special one. Fizz is the ultimate guide to introducing more liveliness into your cocktail repertoire and bringing the most casual fête to the next level of celebration—with minimal effort. Organized by occasion and purpose (Bubbles after work? Crowd-worthy batches for the holiday? Bringing your drinks to a summer picnic?), the drinks in Fizz are as gorgeous as they are simple, with plenty of booze-free bubbly alongside the classics to suit all tastes. Spritzes, negronis, and sangria abound, while those looking to expand their drinks horizons will delight in choices like Spiced Rhubarb Tonic and booze-free Ginger Kombucha. Fizz has a breezy mocktail or a potent punch for everyone, making it easy to turn any day into a celebration.
Publisher: Clarkson Potter
ISBN: 0593139445
Category : Cooking
Languages : en
Pages : 162
Book Description
Add a little sparkle to any occasion with 80 seriously simple cocktail and mocktail recipes for any occasion, united by their unique and exciting use of fizzy mixers. Bubbles are shortcuts to joyful moments. Whether the fizz comes from Champagne, cava, cider, beer, soda, or kombucha, a sparkling drink signals celebration and instantly turns any meal or get-together into a special one. Fizz is the ultimate guide to introducing more liveliness into your cocktail repertoire and bringing the most casual fête to the next level of celebration—with minimal effort. Organized by occasion and purpose (Bubbles after work? Crowd-worthy batches for the holiday? Bringing your drinks to a summer picnic?), the drinks in Fizz are as gorgeous as they are simple, with plenty of booze-free bubbly alongside the classics to suit all tastes. Spritzes, negronis, and sangria abound, while those looking to expand their drinks horizons will delight in choices like Spiced Rhubarb Tonic and booze-free Ginger Kombucha. Fizz has a breezy mocktail or a potent punch for everyone, making it easy to turn any day into a celebration.
Soda Pop Head
Author: Julia Cook
Publisher: National Center for Youth Issues
ISBN: 1937870863
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
"There goes Lester. Watch him fester. His ears start to fizz. He gets mad as a griz. His face turns red. He's a Soda Pop Head. You just never know when Lester will blow. His cap will go flying. If it hits you, you'll be crying, so you'd better stay away from Lester today!" His real name is Lester, but everyone calls him "Soda Pop Head." Most of the time he's pretty happy, but when things seem to be unfair his ears gets hot, his face turns red and he blows his top! Lester's dad comes to his rescue by teaching him a few techniques to "loosen the top" and cool down before his fizz takes control. Soda Pop Head will help your child control his/her anger while helping them manage stress. It's a must for the home or classroom.
Publisher: National Center for Youth Issues
ISBN: 1937870863
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
"There goes Lester. Watch him fester. His ears start to fizz. He gets mad as a griz. His face turns red. He's a Soda Pop Head. You just never know when Lester will blow. His cap will go flying. If it hits you, you'll be crying, so you'd better stay away from Lester today!" His real name is Lester, but everyone calls him "Soda Pop Head." Most of the time he's pretty happy, but when things seem to be unfair his ears gets hot, his face turns red and he blows his top! Lester's dad comes to his rescue by teaching him a few techniques to "loosen the top" and cool down before his fizz takes control. Soda Pop Head will help your child control his/her anger while helping them manage stress. It's a must for the home or classroom.
Bubbly
Author: Colleen Jeffers
Publisher: Cider Mill Press
ISBN: 1400342686
Category : Cooking
Languages : en
Pages : 177
Book Description
Bubbly is a collection of more than 60 effortlessly stunning cocktail recipes in a beautiful gold book featuring the most festive bottle behind the bar—champagne! With bright, seasonal flavors, simple techniques, and no pretense, author and photographer Colleen Jeffers shares her most irresistible sparkling cocktails, alongside quick-trick tips on topics like buying the right bottle of bubbly, keeping carbonation crisp, scoring cheap vintage glassware, and making simple syrup without a stove. Inside this beautiful book, you will find recipes including: French 75—tart, light, crisp, refreshing, and arguably the best known of all vintage champagne cocktails Aperol Spritz—ideal for aperitivo hour Paloma Punch—perfect for serving a crowd Bubbly Mary—a modern brunch classic Margarita Fizz—a deceptively simple and refreshing Holiday Mail—a cheery seasonal favorite Bubbly will quickly become your go-to resource for recipes that rely on fresh, easy-to-find ingredients for head turning flavor without an expert’s collection of bottles and tools. With an entire chapter devoted to brunch cocktails and another to party-ready punches, it’s a weapon every home cook needs in their entertaining arsenal. Inventive enough to appease the experienced cocktail creator but approachable enough for complete beginners, this book proves that a splash of champagne can make any moment a cause for celebration.
Publisher: Cider Mill Press
ISBN: 1400342686
Category : Cooking
Languages : en
Pages : 177
Book Description
Bubbly is a collection of more than 60 effortlessly stunning cocktail recipes in a beautiful gold book featuring the most festive bottle behind the bar—champagne! With bright, seasonal flavors, simple techniques, and no pretense, author and photographer Colleen Jeffers shares her most irresistible sparkling cocktails, alongside quick-trick tips on topics like buying the right bottle of bubbly, keeping carbonation crisp, scoring cheap vintage glassware, and making simple syrup without a stove. Inside this beautiful book, you will find recipes including: French 75—tart, light, crisp, refreshing, and arguably the best known of all vintage champagne cocktails Aperol Spritz—ideal for aperitivo hour Paloma Punch—perfect for serving a crowd Bubbly Mary—a modern brunch classic Margarita Fizz—a deceptively simple and refreshing Holiday Mail—a cheery seasonal favorite Bubbly will quickly become your go-to resource for recipes that rely on fresh, easy-to-find ingredients for head turning flavor without an expert’s collection of bottles and tools. With an entire chapter devoted to brunch cocktails and another to party-ready punches, it’s a weapon every home cook needs in their entertaining arsenal. Inventive enough to appease the experienced cocktail creator but approachable enough for complete beginners, this book proves that a splash of champagne can make any moment a cause for celebration.
Soda and Fizzy Drinks
Author: Judith Levin
Publisher: Reaktion Books
ISBN: 1789144906
Category : Cooking
Languages : en
Pages : 183
Book Description
An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
Publisher: Reaktion Books
ISBN: 1789144906
Category : Cooking
Languages : en
Pages : 183
Book Description
An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.