Author: John Reader
Publisher: Random House
ISBN: 0099474794
Category : Potato industry
Languages : en
Pages : 338
Book Description
From the gold potatoes at the Sun Temple in Cuzco, Peru, the muddy ones in Ireland and those grown in China for MacDonalds chips, via Mrs Beeton, Charles Darwin, Lenin and Chairman Mao, to the mapping of the potato genome, the story of the spud is both satisfying and fascinating.
Potato
Author: John Reader
Publisher:
ISBN: 9780300171457
Category : Cooking
Languages : en
Pages : 315
Book Description
Photojournalist Reader (Africa: A Biography of the Continent) traces the humble potato from its roots in the Peruvian Andes to J.R. Simplot's multibillion-dollar-a-year French fry business. Despite its predilection to disease, the potato is a highly adaptable, high-yield, and nutrient-packed foodstuff. While this title focuses primarily on the potato's presence in South America and Europe, it also touches on Papua New Guinea, New Zealand, and China-currently the world's largest producer and consumer of potatoes. Verdict: Curiously little attention is paid to the tuber's contributions to the culinary and beverage landscape; the UK subtitle of this work, "The Potato in World History," provides a more accurate description of the focus of the text.
Publisher:
ISBN: 9780300171457
Category : Cooking
Languages : en
Pages : 315
Book Description
Photojournalist Reader (Africa: A Biography of the Continent) traces the humble potato from its roots in the Peruvian Andes to J.R. Simplot's multibillion-dollar-a-year French fry business. Despite its predilection to disease, the potato is a highly adaptable, high-yield, and nutrient-packed foodstuff. While this title focuses primarily on the potato's presence in South America and Europe, it also touches on Papua New Guinea, New Zealand, and China-currently the world's largest producer and consumer of potatoes. Verdict: Curiously little attention is paid to the tuber's contributions to the culinary and beverage landscape; the UK subtitle of this work, "The Potato in World History," provides a more accurate description of the focus of the text.
98% Pure Potato
Author: John Griffiths
Publisher: Unbound Publishing
ISBN: 1783522291
Category : Business & Economics
Languages : en
Pages : 294
Book Description
From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, Ev Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.
Publisher: Unbound Publishing
ISBN: 1783522291
Category : Business & Economics
Languages : en
Pages : 294
Book Description
From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, Ev Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.
'We Are Going to Pick Potatoes'
Author: Irene Levin Berman
Publisher: Hamilton Books
ISBN: 0761850120
Category : History
Languages : en
Pages : 201
Book Description
Irene Levin Berman was born, raised, and educated in Norway. Her first conscious recollection of life goes back to 1942, when as a young child she escaped to Sweden, a neutral country during World War II, to avoid annihilation. Germany had invaded Norway and the persecution of two thousand Norwegian Jews had begun. Seven members of her father's family were among the seven hundred and seventy-one unfortunate persons who were deported and sent to Auschwitz. In 2005, Irene was forced to examine the label of being a Holocaust survivor. Her strong dual identity as a Norwegian and a Jew led her to explore previously unopened doors in her mind. This is not a narrative of the Holocaust alone, but the remembrance of growing up Jewish in Norway during and after WWII. In addition to the richness of both her Norwegian and Jewish cultures, she ultimately acquired yet another identity as an American.
Publisher: Hamilton Books
ISBN: 0761850120
Category : History
Languages : en
Pages : 201
Book Description
Irene Levin Berman was born, raised, and educated in Norway. Her first conscious recollection of life goes back to 1942, when as a young child she escaped to Sweden, a neutral country during World War II, to avoid annihilation. Germany had invaded Norway and the persecution of two thousand Norwegian Jews had begun. Seven members of her father's family were among the seven hundred and seventy-one unfortunate persons who were deported and sent to Auschwitz. In 2005, Irene was forced to examine the label of being a Holocaust survivor. Her strong dual identity as a Norwegian and a Jew led her to explore previously unopened doors in her mind. This is not a narrative of the Holocaust alone, but the remembrance of growing up Jewish in Norway during and after WWII. In addition to the richness of both her Norwegian and Jewish cultures, she ultimately acquired yet another identity as an American.
Eight Flavors
Author: Sarah Lohman
Publisher: Simon and Schuster
ISBN: 1476753954
Category : Cooking
Languages : en
Pages : 304
Book Description
This unique culinary history of America offers a fascinating look at our past and uses long-forgotten recipes to explain how eight flavors changed how we eat. The United States boasts a culturally and ethnically diverse population which makes for a continually changing culinary landscape. But a young historical gastronomist named Sarah Lohman discovered that American food is united by eight flavors: black pepper, vanilla, curry powder, chili powder, soy sauce, garlic, MSG, and Sriracha. In Eight Flavors, Lohman sets out to explore how these influential ingredients made their way to the American table. She begins in the archives, searching through economic, scientific, political, religious, and culinary records. She pores over cookbooks and manuscripts, dating back to the eighteenth century, through modern standards like How to Cook Everything by Mark Bittman. Lohman discovers when each of these eight flavors first appear in American kitchens—then she asks why. Eight Flavors introduces the explorers, merchants, botanists, farmers, writers, and chefs whose choices came to define the American palate. Lohman takes you on a journey through the past to tell us something about our present, and our future. We meet John Crowninshield a New England merchant who traveled to Sumatra in the 1790s in search of black pepper. And Edmond Albius, a twelve-year-old slave who lived on an island off the coast of Madagascar, who discovered the technique still used to pollinate vanilla orchids today. Weaving together original research, historical recipes, gorgeous illustrations and Lohman’s own adventures both in the kitchen and in the field, Eight Flavors is a delicious treat—ready to be devoured.
Publisher: Simon and Schuster
ISBN: 1476753954
Category : Cooking
Languages : en
Pages : 304
Book Description
This unique culinary history of America offers a fascinating look at our past and uses long-forgotten recipes to explain how eight flavors changed how we eat. The United States boasts a culturally and ethnically diverse population which makes for a continually changing culinary landscape. But a young historical gastronomist named Sarah Lohman discovered that American food is united by eight flavors: black pepper, vanilla, curry powder, chili powder, soy sauce, garlic, MSG, and Sriracha. In Eight Flavors, Lohman sets out to explore how these influential ingredients made their way to the American table. She begins in the archives, searching through economic, scientific, political, religious, and culinary records. She pores over cookbooks and manuscripts, dating back to the eighteenth century, through modern standards like How to Cook Everything by Mark Bittman. Lohman discovers when each of these eight flavors first appear in American kitchens—then she asks why. Eight Flavors introduces the explorers, merchants, botanists, farmers, writers, and chefs whose choices came to define the American palate. Lohman takes you on a journey through the past to tell us something about our present, and our future. We meet John Crowninshield a New England merchant who traveled to Sumatra in the 1790s in search of black pepper. And Edmond Albius, a twelve-year-old slave who lived on an island off the coast of Madagascar, who discovered the technique still used to pollinate vanilla orchids today. Weaving together original research, historical recipes, gorgeous illustrations and Lohman’s own adventures both in the kitchen and in the field, Eight Flavors is a delicious treat—ready to be devoured.
The Potato Factory
Author: Bryce Courtenay
Publisher: ReadHowYouWant.com
ISBN: 1459621123
Category : Fiction
Languages : en
Pages : 490
Book Description
Ikey Solomon is in the business of thieving and he's very good at it. Ikey's partner in crime is his mistress, the forthright Mary Abacus, until misfortune befalls them. They are parted and each must make the harsh journey from thriving nineteenth century London to the convict settlement of Van Diemen's Land. In the backstreets and dives of Hobart Town, Mary learns the art of brewing and builds The Potato Factory, where she plans a new future. But her ambitions are threatened by Ikey's wife, Hannah, her old enemy. The two women raise their separate families, one legitimate and the other bastard. As each woman sets out to destroy the other, the families are brought to the edge of disaster.
Publisher: ReadHowYouWant.com
ISBN: 1459621123
Category : Fiction
Languages : en
Pages : 490
Book Description
Ikey Solomon is in the business of thieving and he's very good at it. Ikey's partner in crime is his mistress, the forthright Mary Abacus, until misfortune befalls them. They are parted and each must make the harsh journey from thriving nineteenth century London to the convict settlement of Van Diemen's Land. In the backstreets and dives of Hobart Town, Mary learns the art of brewing and builds The Potato Factory, where she plans a new future. But her ambitions are threatened by Ikey's wife, Hannah, her old enemy. The two women raise their separate families, one legitimate and the other bastard. As each woman sets out to destroy the other, the families are brought to the edge of disaster.
The Untold Stories of African Agriculture
Author: Tsedeke Abate
Publisher: CABI
ISBN: 1800626363
Category : Technology & Engineering
Languages : en
Pages : 399
Book Description
This landmark volume presents the results of a comprehensive and coherent in-depth assessment of Ethiopian agriculture and draws lessons from it to generate actionable recommendations that will inform policy decisions and priority setting for agricultural transformation across Africa. Policy makers in Africa are faced with the challenges of ensuring food and nutrition security and the economic wellbeing of their rapidly growing populations while at the same time maintaining the integrity of their natural resource base. Between 2000 and 2021, 74% of the growth in overall crop production on the continent was derived from increases in land area expansion, while increases in yield contributed only 26% of the growth. This unchecked expansion of land use puts the sustainability of the natural resource base under severe pressure. This book draws on a unique set of case studies from Ethiopia described and told from a truly African perspective.
Publisher: CABI
ISBN: 1800626363
Category : Technology & Engineering
Languages : en
Pages : 399
Book Description
This landmark volume presents the results of a comprehensive and coherent in-depth assessment of Ethiopian agriculture and draws lessons from it to generate actionable recommendations that will inform policy decisions and priority setting for agricultural transformation across Africa. Policy makers in Africa are faced with the challenges of ensuring food and nutrition security and the economic wellbeing of their rapidly growing populations while at the same time maintaining the integrity of their natural resource base. Between 2000 and 2021, 74% of the growth in overall crop production on the continent was derived from increases in land area expansion, while increases in yield contributed only 26% of the growth. This unchecked expansion of land use puts the sustainability of the natural resource base under severe pressure. This book draws on a unique set of case studies from Ethiopia described and told from a truly African perspective.
Voyage of Mercy
Author: Stephen Puleo
Publisher: St. Martin's Press
ISBN: 1250200482
Category : History
Languages : en
Pages : 255
Book Description
“Puleo has found a new way to tell the story with this well-researched and splendidly written chronicle of the Jamestown, its captain, and an Irish priest who ministered to the starving in Cork city...Puleo’s tale, despite the hardship to come, surely is a tribute to the better angels of America’s nature, and in that sense, it couldn’t be more timely.” —The Wall Street Journal The remarkable story of the mission that inspired a nation to donate massive relief to Ireland during the potato famine and began America's tradition of providing humanitarian aid around the world More than 5,000 ships left Ireland during the great potato famine in the late 1840s, transporting the starving and the destitute away from their stricken homeland. The first vessel to sail in the other direction, to help the millions unable to escape, was the USS Jamestown, a converted warship, which left Boston in March 1847 loaded with precious food for Ireland. In an unprecedented move by Congress, the warship had been placed in civilian hands, stripped of its guns, and committed to the peaceful delivery of food, clothing, and supplies in a mission that would launch America’s first full-blown humanitarian relief effort. Captain Robert Bennet Forbes and the crew of the USS Jamestown embarked on a voyage that began a massive eighteen-month demonstration of soaring goodwill against the backdrop of unfathomable despair—one nation’s struggle to survive, and another’s effort to provide a lifeline. The Jamestown mission captured hearts and minds on both sides of the Atlantic, of the wealthy and the hardscrabble poor, of poets and politicians. Forbes’ undertaking inspired a nationwide outpouring of relief that was unprecedented in size and scope, the first instance of an entire nation extending a hand to a foreign neighbor for purely humanitarian reasons. It showed the world that national generosity and brotherhood were not signs of weakness, but displays of quiet strength and moral certitude. In Voyage of Mercy, Stephen Puleo tells the incredible story of the famine, the Jamestown voyage, and the commitment of thousands of ordinary Americans to offer relief to Ireland, a groundswell that provided the collaborative blueprint for future relief efforts, and established the United States as the leader in international aid. The USS Jamestown’s heroic voyage showed how the ramifications of a single decision can be measured not in days, but in decades.
Publisher: St. Martin's Press
ISBN: 1250200482
Category : History
Languages : en
Pages : 255
Book Description
“Puleo has found a new way to tell the story with this well-researched and splendidly written chronicle of the Jamestown, its captain, and an Irish priest who ministered to the starving in Cork city...Puleo’s tale, despite the hardship to come, surely is a tribute to the better angels of America’s nature, and in that sense, it couldn’t be more timely.” —The Wall Street Journal The remarkable story of the mission that inspired a nation to donate massive relief to Ireland during the potato famine and began America's tradition of providing humanitarian aid around the world More than 5,000 ships left Ireland during the great potato famine in the late 1840s, transporting the starving and the destitute away from their stricken homeland. The first vessel to sail in the other direction, to help the millions unable to escape, was the USS Jamestown, a converted warship, which left Boston in March 1847 loaded with precious food for Ireland. In an unprecedented move by Congress, the warship had been placed in civilian hands, stripped of its guns, and committed to the peaceful delivery of food, clothing, and supplies in a mission that would launch America’s first full-blown humanitarian relief effort. Captain Robert Bennet Forbes and the crew of the USS Jamestown embarked on a voyage that began a massive eighteen-month demonstration of soaring goodwill against the backdrop of unfathomable despair—one nation’s struggle to survive, and another’s effort to provide a lifeline. The Jamestown mission captured hearts and minds on both sides of the Atlantic, of the wealthy and the hardscrabble poor, of poets and politicians. Forbes’ undertaking inspired a nationwide outpouring of relief that was unprecedented in size and scope, the first instance of an entire nation extending a hand to a foreign neighbor for purely humanitarian reasons. It showed the world that national generosity and brotherhood were not signs of weakness, but displays of quiet strength and moral certitude. In Voyage of Mercy, Stephen Puleo tells the incredible story of the famine, the Jamestown voyage, and the commitment of thousands of ordinary Americans to offer relief to Ireland, a groundswell that provided the collaborative blueprint for future relief efforts, and established the United States as the leader in international aid. The USS Jamestown’s heroic voyage showed how the ramifications of a single decision can be measured not in days, but in decades.
The Untold History of Healing
Author: Wolf D. Storl
Publisher: North Atlantic Books
ISBN: 162317094X
Category : Health & Fitness
Languages : en
Pages : 345
Book Description
This captivating history of medicine traces healing practices from the Stone Age to modern times, highlighting ancient knowledge and plant-based treatments. This absorbing history of medicine takes the reader on a sweeping journey, revealing that Western medicine has its origins not only in the academic tradition of doctors and pharmacists, but in the healing lore of Paleolithic hunters and gatherers, herding nomads, and the early sedentary farmers. Anthropologist and ethnobotanist Wolf D. Storl vividly describes the many ways that ancient peoples have used the plants in their immediate environment, along with handed-down knowledge and traditions, to treat the variety of ailments they encountered in daily life.
Publisher: North Atlantic Books
ISBN: 162317094X
Category : Health & Fitness
Languages : en
Pages : 345
Book Description
This captivating history of medicine traces healing practices from the Stone Age to modern times, highlighting ancient knowledge and plant-based treatments. This absorbing history of medicine takes the reader on a sweeping journey, revealing that Western medicine has its origins not only in the academic tradition of doctors and pharmacists, but in the healing lore of Paleolithic hunters and gatherers, herding nomads, and the early sedentary farmers. Anthropologist and ethnobotanist Wolf D. Storl vividly describes the many ways that ancient peoples have used the plants in their immediate environment, along with handed-down knowledge and traditions, to treat the variety of ailments they encountered in daily life.