The Chinese Wine Renaissance

Author: Janet Z. Wang
Publisher: Random House
ISBN: 1473566037
Category : Cooking
Languages : en
Pages : 277

Book Description
The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.

Chinese Wine

Author: Zhengping Li
Publisher: Cambridge University Press
ISBN: 0521186501
Category : Cooking
Languages : en
Pages : 147

Book Description
Chinese Wine explores the history and traditions of wine production and consumption in China, and its place in China today.

Thirsty Dragon

Author: Suzanne Mustacich
Publisher: Macmillan + ORM
ISBN: 1627790888
Category : Business & Economics
Languages : en
Pages : 362

Book Description
An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

Chinese Medicinal Wines & Elixirs

Author: Bob Flaws
Publisher: Blue Poppy Enterprises, Inc.
ISBN: 9780936185583
Category : Cooking
Languages : en
Pages : 258

Book Description
"Presents the ingredients, method of preparation and administration, indications, and contradictions of over 200 authentic Chinese medicinal wines. These medicinal wines are especially useful for the treatment of traumatic injuries, bi syndromes, and debility in the aged"--Provided by publisher.

The Wine Value Chain in China

Author: Roberta Capitello
Publisher: Chandos Publishing
ISBN: 0081007604
Category : Business & Economics
Languages : en
Pages : 331

Book Description
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. - Collects and collates research on wine consumer behavior in China - Presents an outstanding scholarly look at wine marketing studies - Offers a whole market perspective that focuses on demand - Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market - Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Adventures on the China Wine Trail

Author: Cynthia Howson
Publisher: Rowman & Littlefield
ISBN: 1538133539
Category : Travel
Languages : en
Pages : 211

Book Description
Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.

China’s Wine Industry. A Brief History, Facts And Figures

Author: Melanie Bobik
Publisher: GRIN Verlag
ISBN: 3656948909
Category : Business & Economics
Languages : de
Pages : 42

Book Description
Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

Food, Wine and China

Author: Christof Pforr
Publisher: Routledge
ISBN: 1351742728
Category : Business & Economics
Languages : en
Pages : 475

Book Description
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

The Republic of Wine

Author: Mo Yan
Publisher: Simon and Schuster
ISBN: 1611459745
Category : Fiction
Languages : en
Pages : 371

Book Description
In this hypnotic epic novel, Mo Yan, the most critically acclaimed Chinese writer of this generation, takes us on a journey to a conjured province of contemporary China known as the Republic of Wine—a corrupt and hallucinatory world filled with superstitions, gargantuan appetites, and surrealistic events. When rumors reach the authorities that strange and excessive gourmandise is being practiced in the city of Liquorland (so named for the staggering amount of alcohol produced and consumed there), veteran special investigator Ding Gou'er is dispatched from the capital to discover the truth. His mission begins at the Mount Lou Coal Mine, where he encounters the prime suspect—Deputy Head Diamond Jin, legendary for his capacity to hold his liquor. During the ensuing drinking duel at a banquet served in Ding's honor, the investigator loses all sense of reality, and can no longer tell whether the roast suckling served is of the animal or human variety. When he finally wakes up from his stupor, he has still found no answers to his rapidly mounting questions. Worse yet, he soon finds that his trusty gun is missing. Interspersed throughout the narrative—and Ding's faltering investigation—are letters sent to Mo Yan by one Li Yidou, a doctoral candidate in Liquor Studies and an aspiring writer. Each letter contains a story that Li would like the renowned author's help in getting published. However, Li's tales, each more fantastic and malevolent than the last, soon begin alarmingly to resemble the story of Ding's continuing travails in Liquorland. Peopled by extraordinary characters—a dwarf, a scaly demon, a troupe of plump, delectable boys raised in captivity, a cookery teacher who primes her students with monstrous recipes—Mo Yan's revolutionary tour de force reaffirms his reputation as a writer of world standing. Wild, bawdy, politically explosive, and subversive, The Republic of Wine is both mesmerizing and exhilarating, proving that no repressive regime can stifle true creative imagination.

Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China

Author: Melanie Bobik
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954892715
Category : Business & Economics
Languages : en
Pages : 65

Book Description
China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.