The Hidden Ways

Author: Alistair Moffat
Publisher: Canongate Books
ISBN: 1786891026
Category : History
Languages : en
Pages : 336

Book Description
Shortlisted for the Edward Stanford Travel Writing Awards In The Hidden Ways, Alistair Moffat traverses the lost paths of Scotland. Down Roman roads tramped by armies, warpaths and pilgrim routes, drove roads and rail roads, turnpikes and sea roads, he traces the arteries through which our nation's lifeblood has flowed in a bid to understand how our history has left its mark upon our landscape. Moffat's travels along the hidden ways reveal not only the searing beauty and magic of the Scottish landscape, but open up a different sort of history, a new way of understanding our past by walking in the footsteps of our ancestors. In retracing the forgotten paths, he charts a powerful, surprising and moving history of Scotland through the unremembered lives who have moved through it.

Face Value

Author: Autumn Whitefield-Madrano
Publisher: Simon and Schuster
ISBN: 1476754047
Category : Health & Fitness
Languages : en
Pages : 288

Book Description
"Whitefield-Madrano ... examines the relationship between appearance and science, social media, sex, friendship, language, and advertising to show how beauty actually affects us day to day. Through ... research and interviews with dozens of women across all walks of life, she reveals surprising findings, like that wearing makeup can actually relax you, that you can convince people you're better looking just by tweaking your personality, and the ways beauty can be a powerful tool of connection among women"--Amazon.com.

Blindsight

Author: Matt Johnson
Publisher: BenBella Books
ISBN: 1950665232
Category : Business & Economics
Languages : en
Pages : 243

Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

The Fire Duke

Author: Joel Rosenberg
Publisher: William Morrow
ISBN: 9780688141530
Category : Fiction
Languages : en
Pages : 376

Book Description
"When he brought Maggie Christensen and fencing buddy, Ian Silverstein, home to Hardwood, N.D., for spring break, Torrie Thorsen anticipated nothing more than a carefree vacation, He never expected that werewolves would drag his mother and his girlfriend screaming from the house in the dead of night - or that he and his father, Thorian, would end up joining them as hostages on a secret trail into an inconceivable world." "For the Thorsen destiny lies where the family's history began - in a place of legend called Tir Na Nog, where Thor thundered and Odin still walks. It is here where the blade of Thorian del Thorian once loyally served the House of the Sky - until the able swordsman transgressed...and was forced to flee through the Hidden Ways to seek refuge in Earth." "Prisoners of the House of Flame in the city of Falias - pawns in a treacherous intrigue that threatens to bring war to the Middle Dominion - there is no turning back now for the two Thorians, father and son. But an unlikely champion approaches from the reality they have abandoned - a displaced young hero who travels in the company of Gods. For it is Ian Silverstein who must raise his sword to save his captive friends - and prevent the fiery coming of Ragnarok, the End of All Days."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

The Silver Stone

Author: Joel Rosenberg
Publisher: Eos
ISBN: 9780380722082
Category : Fiction
Languages : en
Pages : 346

Book Description
Expert swordsman Ian Silverstein crosses from Hardwood, North Dakota, into a magical realm to serve as peacemaker and to save the life of the ailing god Odin, in the second book in the fantasy-adventure series, which began with The Fire Duke. Original.

How to Read a History Book

Author: Marshall T. Poe
Publisher: John Hunt Publishing
ISBN: 1785356461
Category : History
Languages : en
Pages : 136

Book Description
A deconstruction of the modern history book as artifact, How to Read a History Book explains who writes history books, how the writers are trained, and why they write them. It also discusses genre, bias (political and otherwise) and how to read history books between the lines. Written for undergraduates, intro graduate students and anyone with an informed interest in the subject, How to Read a History Book demonstrates that, rather than being objects that fall from the sky, history books are actually socially-constructed artifacts reflecting all the contradictions of modern meritocratic capitalism.

Hidden Agenda

Author: Kevin Allen
Publisher: Routledge
ISBN: 1351861689
Category : Business & Economics
Languages : en
Pages : 173

Book Description
Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time.

The Behavioral Code

Author: Benjamin van Rooij
Publisher: Beacon Press
ISBN: 0807049093
Category : Social Science
Languages : en
Pages : 314

Book Description
A 2022 PROSE Award finalist in Legal Studies and Criminology A 2022 American Bar Association Silver Gavel Award Finalist A Behavioral Scientist’s Notable Book of 2021 Freakonomics for the law—how applying behavioral science to the law can fundamentally change and explain misbehavior Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Some laws radically change behavior whereas others are consistently ignored and routinely broken. And yet we keep relying on harsh punishment against crime despite its continued failure. Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence, which will fundamentally alter how we understand the connection between law and human behavior. The Behavioral Code offers a necessary and different approach to battling crime and injustice that is based in understanding the science of human misconduct—rather than relying on our instinctual drive to punish as a way to shape behavior. The book reveals the behavioral code’s hidden role through illustrative examples like: • The illusion of the US’s beloved tax refund • German walls that “pee back” at public urinators • The $1,000 monthly “good behavior” reward that reduced gun violence • Uber’s backdoor “Greyball” app that helped the company evade Seattle’s taxi regulators • A $2.3 billion legal settlement against Pfizer that revealed how whistleblower protections fail to reduce corporate malfeasance • A toxic organizational culture playing a core role in Volkswagen’s emissions cheating scandal • How Peter Thiel helped Hulk Hogan sue Gawker into oblivion Revelatory and counterintuitive, The Behavioral Code catalyzes the conversation about how the law can effectively improve human conduct and respond to some of our most pressing issues today, from police misconduct to corporate malfeasance.

Mastering Your Hidden Self

Author: Serge Kahili King
Publisher: Quest Books
ISBN: 0835630064
Category : Self-Help
Languages : en
Pages : 201

Book Description
Huna philosophy is about learning to become a conscious cocreator with the Universe. Hawaiian shaman King uses Kahuna healing methods to help us access the hidden energy of life, develop powers of concentration, and make friends with the deepest aspect of our being. Learn how your Higher Self, or aumakua, is contacted in the dream dimension. Get in touch with the Mana, the hidden energy of life. Develop higher powers of concentration by utilizing the tikis, created images of sight, sound, and feeling in meditation. Become aware of your subconscious, an integral part of your being, which impatiently awaits communion with the ego.

Mine!

Author: Michael A. Heller
Publisher: Anchor
ISBN: 0385544731
Category : Business & Economics
Languages : en
Pages : 336

Book Description
“Mine” is one of the first words babies learn, and by the time we grow up, the idea of ownership seems natural, whether we are buying a cup of coffee or a house. But who controls the space behind your airplane seat: you, reclining, or the squished laptop user behind you? Why is plagiarism wrong, but it’s okay to knock off a recipe or a dress design? And after a snowstorm, why does a chair in the street hold your parking space in Chicago, while in New York you lose both the space and the chair? In Mine!, Michael Heller and James Salzman, two of the world’s leading authorities on ownership, explain these puzzles and many more. Remarkably, they reveal, there are just six simple rules that everyone uses to claim everything. Owners choose the rule that steers us to do what they want. But we can pick differently. This is true not just for airplane seats, but also for battles over digital privacy, climate change, and wealth inequality. Mine! draws on mind-bending, often infuriating, and always fascinating accounts from business, history, courtrooms, and everyday life to reveal how the rules of ownership control our lives and shape our world.