The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

Author: Peter Montoya
Publisher: McGraw Hill Professional
ISBN: 0071641777
Category : Business & Economics
Languages : en
Pages : 289

Book Description
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Get Different

Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330633
Category : Business & Economics
Languages : en
Pages : 305

Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

The Brand Called You

Author: Peter Montoya
Publisher: Peter Montoya Incorporated
ISBN: 9780967450650
Category : Business & Economics
Languages : en
Pages : 280

Book Description
The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.

Brand Now

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 0814439233
Category : Business & Economics
Languages : en
Pages : 240

Book Description
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

The Problem with Penguins

Author: Bill Bishop
Publisher: iUniverse
ISBN: 1450212042
Category : Business & Economics
Languages : en
Pages : 198

Book Description
Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!

How to Grow Your Personal Brand

Author: Solv Mkt
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Do You Want to Rise Above the Noise and Shine Online? In a crowded digital world, building a powerful personal brand is no longer optional. It's the key to unlocking opportunity, attracting clients, and becoming a recognized leader in your field. "How to Grow Your Personal Brand: Stand Out in a Crowded Market" is your comprehensive guide to crafting a brand that gets noticed and remembered. This book equips you with the essential tools and strategies to: Develop a clear and magnetic brand identity. (Who are you, and why should people care?) Craft a compelling message that resonates with your ideal audience. (What makes you unique, and how can you help them?) Master the art of storytelling to connect with your audience on an emotional level. (Make them laugh, cry, or think - but most importantly, remember you!) Navigate crisis situations with grace and protect your reputation. (Because even the best brands face challenges!) Set SMART goals and develop a winning action plan to achieve them. (No more spinning your wheels - this book will get you focused and moving forward!) Leverage the power of relationships to amplify your reach and impact. (Collaboration is key! Learn how to build a network of brand advocates and collaborators.) Monetize your brand and turn your expertise into a thriving business. (Because let's face it, passion needs to pay the bills!) Stay ahead of the curve with insights into emerging trends and technologies. (The future of personal branding is here - and this book will help you embrace it!) Packed with actionable advice, inspiring stories, and practical exercises, "How to Grow Your Personal Brand" is your roadmap to personal branding success. Are you ready to take your brand to the next level? Order your copy today!

You Are The Brand

Author: Mike Kim
Publisher: Morgan James Publishing
ISBN: 1631953486
Category : Business & Economics
Languages : en
Pages : 187

Book Description
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.

One Million Dollar Brand

Author: Roy H Jones
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

Book Description
In the fast-paced world of entrepreneurship, building a million-dollar brand from the ground up is not only a pipe dream but a real objective that needs to be accomplished. In "One Million Dollar Brand," follow professional ideas and useful tactics to take you on an exciting adventure through the complex world of branding and business development. This book is your all-inclusive road map, providing a plethora of information and doable actions to turn your idea into a prosperous reality, from the first flicker of inspiration to the pinnacle of achievement. Learn how to use storytelling to create emotional connections with your audience, develop a brand identity that is captivating, and become an expert in brand positioning to make your business stand out in a crowded market. "One Million Dollar Brand" gives you the skills and self-assurance you need to skillfully handle the challenges of brand building through engrossing case studies, conversations with professionals in the field, and practical exercises. To take your brand to new heights, discover how to capitalize on digital marketing channels, foster brand loyalty, and adjust to the always shifting dynamics of the market. Regardless of your level of experience, "One Million Dollar Brand" gives you the tools to discover the strategies for creating a million-dollar brand from the ground up. Build a brand that leaves a lasting impression on customers by embracing the trip, seizing the opportunity, and setting out on a transforming route.

Branding: The Fast & Easy Way To Create a Successful Brand That Connects, Sells & Stands Out From The Crowd

Author: Thomas Swain
Publisher: Thomas Swain
ISBN:
Category : Business & Economics
Languages : en
Pages :

Book Description
They cheated… Have you ever thought about why no gives a s**t about your business or why you keep losing business to your competitors? Hmm, well imagine going to buy your product. Would you buy it? Does it even stand out? Yeah, probably not, which is why you’ve come here. If your customers don’t remember you, they will simply go to another business. So how do you stop that from happening and instead have tons of hot customers? The Future is Branding! Stop wasting your time and money on advertising. It is no longer enough. Nowadays the brand is what sells. And if you don’t want to be a loser you’ll need a decent brand to set you apart from the crowd. Now I’m sure you’ve seen tons of articles, books and videos about branding. Blah, blah, blah, just a bunch of hype and more confusion lol. However inside this book you will find practical and clear insights with no fluff or filler. Whether you are starting out or you have an existing brand that needs to shake things up you’re going to find value here. At the end you will have a brand that stands out with tons of happy customers. BUT YOU WILL NEED TO WORK ON IT! Now if you don’t brand properly then no one will ever know you, you will lose time, money and yeah your brand will just disappear down the toilet. Don’t let that happen! Read this book

Fascinate

Author: Sally Hogshead
Publisher: HarperCollins
ISBN: 0062405934
Category : Business & Economics
Languages : en
Pages : 236

Book Description
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.