Author: Mark Colburn Publisher: ISBN: 9780692503911 Category : Business & Economics Languages : en Pages : 180
Book Description
Comprehensive book on US craft beer marketing and distribution. Book is written by author with 30 years in the US alcohol business. Detailed case histories and personal experiences are used to convey ideas and how to best approach and win in the US alcohol industry both On and Off Premise (On and Off Trade).
Author: Mark Colburn Publisher: ISBN: 9780692503911 Category : Business & Economics Languages : en Pages : 180
Book Description
Comprehensive book on US craft beer marketing and distribution. Book is written by author with 30 years in the US alcohol business. Detailed case histories and personal experiences are used to convey ideas and how to best approach and win in the US alcohol industry both On and Off Premise (On and Off Trade).
Author: Kyle Wilson Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Though U.S. antitrust authorities have historically focused on prices in merger analyses, there is now growing interest in the impact of mergers on non-price market outcomes. In this paper, we examine the effect of horizontal mergers on product variety in the U.S. beer industry. Upon acquisition by a macrobrewer, a craft brewery reduce its product variety in order to avoid cannibalizing sales of the macrobrewer's existing portfolio. At the same time, acquisition grants the craft brewery access to the macrobrewer's distribution network, facilitating expansion into new markets and thereby increasing the product variety available to consumers in such markets. We compile a unique data set comprising 15,000 breweries, 340,000 products, and 50 mergers in order to empirically assess these effects. Our difference-in-differences analyses provide evidence that acquired craft breweries increase variety available to consumers by expanding into new markets, while reducing the variety of products sold in their existing markets. Further analysis indicates that a substantial portion of this reduction in variety can be attributed to a decreased rate of new product development. Back of the envelope calculations suggest that in aggregate, these acquisitions have a net positive effect on product variety.
Author: Christian Garavaglia Publisher: Springer ISBN: 3319582356 Category : Business & Economics Languages : en Pages : 513
Book Description
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Author: Em Sauter Publisher: SCB Distributors ISBN: 1944937935 Category : Cooking Languages : en Pages : 170
Book Description
t's a great time for America's beer drinkers. Craft beer is more popular than ever, and more breweries are cropping up every day. But you can't tell a pilsner from a bock? An IPA from a witte? Confused by whiskey-like barrel aged beers and crisp, fruity saisons? Are you thirsty, but not sure where to start? Start Here. This book will take you through the main elements that make beer what it is, from malt to hops to water, and introduce you to fantastic brews around the country that highlight the diverse styles and ingredients of the beer world. From where to find it to what glass to put it in, you'll learn everything you need to know (and then some!). Time to get drinking, and remember–Beer is for Everyone!
Author: Josh Noel Publisher: Chicago Review Press ISBN: 1613737246 Category : Business & Economics Languages : en Pages : 280
Book Description
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
Author: Difrine Madara Publisher: GRIN Verlag ISBN: 3346184277 Category : Business & Economics Languages : en Pages : 19
Book Description
Academic Paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: This paper evaluates various entry options of the company BrewDog with their introduction of a new non-alcoholic drink to the United States market with an aim of selecting the most appropriate option. BrewDog is a multinational brewery and pub chain headquartered in Ellon, Scotland. From the beginning, the founders of BrewDog adopted a management strategy that focused on innovation of unique beer products and targeting those who were tired of the industrial beer. The vision of BrewDog is to lead the revolution of the beer industry and redefine British beer drinking culture. Nonetheless, BrewDog products are yet to penetrate other valuable markets such as the United States. To enter United States market, the company plans to introduce a new non-alcoholic drink called Punk AF. The challenge for the marketers and managers is thus to determine the best entry alternative into the United States.
Author: CODO Design Publisher: ISBN: 9780578596587 Category : Languages : en Pages : 180
Book Description
As of 2020, there are over 8,000 craft breweries in the United States, with thousands more slated to open over the next few years. The market has shifted and increased competition from small outfits and Big Craft alike all serving a more educated and fickle consumer base. Add to that an ever-changing sales and regulatory environment, and breweries around the country are feeling the need to update their branding not just to clean up their presentation, but to stay relevant and competitive.Craft Beer, Rebranded (and its companion workbook) are a step-by-step guide to help you map out a successful strategy for rebranding your brewery. Based on CODO Design's decade of brewery branding experience, this book will help you weigh your brand equity, develop your brand strategy and breathe new life into your brand. Whether your brewery is 3 years old or 30, Craft Beer, Rebranded is your guide to attracting new audiences, selling more beer and positioning your brand for the long haul.
Author: Dylan Fehribach Publisher: ISBN: Category : Languages : en Pages : 56
Book Description
Beer is a commodity that has been produced and consumed by humans for millennia. Within the U.S., the craft beer industry has grown considerably over the last decade, accounting for 19% of all beers sales in 2014. Despite this increased market presence, craft beer marketing and production has received little anthropological consideration. To address this dearth of case studies, I consider the local craft brewery scene, or area of activity, in Orlando Florida. My 2016 ethnographic research reveals that the local craft brewery scene exhibits both variation in identity and community locations. Interactions among breweries present opportunities for local breweries to build and grow their brands. Collected data elucidate the choices and decisions that craft brewery operators consider when producing beer, developing facilities, and promoting their beers and brand images. I conclude that the breweries create brand identity and grow their customer base and distribution through planned decisions as well as reactionary choices based on outside events. Such considerations are relevant for understanding the formation of a business's identity and brand identity while producing a craftwork product, as well the communities of each brewery interact with communities outside of the specific scene.
Author: Dick Cantwell Publisher: Brewers Publications ISBN: 1938469070 Category : Cooking Languages : en Pages : 229
Book Description
The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.
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Author: Mark Colburn
Author: Kyle Wilson
Author: Christian Garavaglia
Author: Em Sauter
Author: Josh Noel
Author: Difrine Madara
Author: CODO Design
Author: Dylan Fehribach
Author: Dick Cantwell